"It's very critical as we move into this new era we focus on the fact that we will be competing with those that have had the capacity to brand themselves," Massachusetts State Treasurer Deborah Goldberg said, pointing to organizations like Wynn Resorts, which received a license to build a casino resort in Everett. The state lottery, she said, has never had that kind of brand recognition.   "So what we want to do is be able to brand, but also (advertise) through mobile and through digital, Goldberg said.

Jan. 20, 2004: The Tennessee Lottery began selling tickets. First-day ticket sales, which began three weeks earlier than expected, totaled $10.8 million. The Lottery has raised over $3 Billion for Education in Tennessee.
“I am very proud to have led this group of amazing professionals through a year of tremendous growth” said Chris Riegel, CEO of STRATACACHE. “Across our key industry sectors, vertical markets and regions of the world, 2014 came together with the critical mass that we all knew was possible.” “Our results-oriented business approach has gained the trust of many new Fortune 500 clients as well as continued investment from our existing client base worldwide, Riegel said.”
A proposal championed by Rep. Eric Pettigrew, D-Seattle, and Sen. Pam Roach, R-Auburn, would classify fantasy sports as contests of skill, not gambling.
Writing for the majority, Judge Mary Schroeder found "nothing unreasonable about the regulation's intent to prevent restored tribes from acquiring additional land to operate multiple gaming operations.""Restored tribes, if allowed to operate an indefinite number of casinos on newly restored lands, would of course have an advantage over established tribes," Schroeder wrote, "but it is not clear that allowing restored tribes to move a casino to a different location would necessarily have the same effect."
Alice Gast, President, Imperial College London: We should embed a scientific mindset into business culture. Here are three attributes -

1. Sceptical curiosity -Scientists need to be sceptical. Like their colleagues in business and industry, they also must innovate. As they innovate, scientists strike a careful balance between curiosity, intuition and scepticism. Their work is driven forwards by curiosity, and it is guided by intuition and prior knowledge, but techniques such as external and internal peer reviews and randomized control trials are also embedded in their way of thinking to avoid blind optimism and bias.

2. Collaborative competitiveness -The best scientists readily compete and collaborate with one another. Someone in a different field or organization could have the key to unlocking the problem they are working on. When the problems get tough, scientists want to build the best team, even if the partner is a fierce competitor.

3. Confidence in the face of uncertainty and the unknown -The scientist’s business is the unknown. Where something is unknown, it is an opportunity to be pursued rather than avoided. This requires the ability to deal with ambiguity and uncertainty, which most people find difficult. In experiments, a lack of correlation moves science forward as much as a positive correlation. No information is ever complete. Scientists are comfortable with moving forward purposefully when faced with incomplete or problematic data sets.

Join GLI on stand N3-210 at ICE or visit gaminglabs.com. GLI is an associate member of WLA, NASPL, CIBELAE and the European Lotteries. GLI President James Maida will offer valuable insights on the panel “How to do Business in Indian Country,” which takes place Tuesday, 3 February at 12:00 p.m

WORLD LOTTERY SUMMIT Photos Rome







SMART-TECH 2015

SMART-Tech 2015 Preliminary Conference Program -

(There will likely be minor changes and additions)  - ++Updated February 25

Click here to make hotel reservations

Lottery Attendees Complimentary Click here

Vendors Click here to register

March 30, 31, and April 1

Marriott Marquis Times Square, New York City

· Join over 200 of your colleagues for Smart-Tech NYC.

· Fabulous Program: Cutting Edge Topics, World-Class Speakers (See below)

· Fabulous Venue:  Marriott Marquis is at 45th & Broadway, the heart of Times Square and the Theatre District

· Fabulous opportunity to visit with the leaders from 50+ different lotteries.

· Fabulous Networking Opportunity:  Three Receptions from 5:00 pm to 7:00 pm on Monday, Tuesday, and Wednesday at the Fabulous 16th Floor SkyLobby; luncheons on Tuesday & Wednesday; as well as two days of working together.

The Smart-Tech program will include Lottery Directors and Executives from the following jurisdictions: Atlantic Lottery, Canada; Arkansas Lottery; BCLC, Canada; Colorado Lottery,  Connecticut Lottery; DC Lottery; Delaware; Florida Lottery; Georgia Lottery; Hoosier Lottery Indiana; Iowa Lottery; Kansas Lottery; Kentucky Lottery; Loto-Quebec Lottery; Maine Lottery; Maryland Lottery, Minnesota Lottery; Michigan Lottery; Missouri Lottery; New Hampshire Lottery; New Jersey Lottery; New York Lottery; North Carolina Lottery; Ohio Lottery; OLG, Ontario Canada; Oregon Lottery; Rhode Island Lottery; Sportowy Totalizator Lottery of Poland; St. Vincent & The Grenadines; Tennessee Lottery; Texas Lottery; Vermont Lottery; Virginia Lottery; Washington's Lottery; West Virginia Lottery; MUSL

Visit www.PublicGaming.org for conference updates, more info, and Links for registering and making hotel reservation

PLATINUM SPONSORS




SILVER SPONSORS


Monday, March 30, 5:00 to 7:00 pm: Opening Night Reception, SkyLobby
Tuesday, March 31            Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
Tuesday to also include 10-Minute presentations from Platinum Sponsors:
Camelot Global, Carmanah Signs, GTECH, Intralot, Hudson Alley Software, Jumbo Interactive, Linq3, Lottovate, NeoPollard, Scientific Games

Ø Paul Jason, Chief Executive, PGRI, opens the conference sessions

Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission

Ø Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the state/local level.  Lottery's counterparts in the gaming and casino gambling industries have very well-funded PR machines. How can Team Lottery promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still, let’s talk about what we can do )

Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Susan Dolinski, Vice President, Social Responsibility & Communications, BCLC

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Ø Panel Discussion:  Reinvigorating the draw-games category What can we do to recapture the magic and growth, and reinvigorate the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey , Vice President, Systems Sales, Scientific Games Corp.

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association
12:30 to 1:30 pm: Luncheon

Ø Presentation:   Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery and Alan Hussey, Economic Research Manager, Virginia Lottery

Ø Panel Discussion: The new science of Customer-Centric R & D
What are the most forward-looking trends in the science of understanding human behavior? For instance, market analysis methodologies are moving beyond the limitations of conventional segmentation that focus on age, sex, and income classifications; and beyond surveying customers in stores or conducting of in-person focus groups. How are “virtual focus groups” and “psychographic profiling” and other new methodologies changing our perspective from product-centric to customer-centric?  What are the forward-looking methods in consumer research - and how will they improve our understanding of consumer behavior and enhance our ability to design and sell lottery products?
Moderator: Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium
Panelists:
Don Feeney, Research & Planning Director, Minnesota Lottery
Nikki Orcutt, Deputy Director of Marketing, West Virginia Lottery
Wendy Montgomery, Vice President Marketing & Sales, OLG
TBA Executive from Lottovate

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators? The government-lottery industry depends on the effectiveness of regulatory frameworks to protect their business model.  Market-driven changes, well-funded private interests (online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”. Will games be invented to have an element of skill and and not be classified as "gambling"?  What about the prize structures of Fantasy Sports? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes. Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent  What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?
Moderator:  James Maida, Co-Founder & President Gaming Laboratories International (GLI)
Panelists:
Mark Hichar, Partner, Hinkley, Allen Snyder Law Firm, Chair of Gaming Law Practice Group
Lynne Roiter, Corporate Secretary and Vice President of Legal Affairs at Loto-Québec and General Secretary of the World Lottery Association (WLA)
Philippe Vlaemminck, Partner, Altius Law Firm, Chair of its Gaming Law Practice Group
Wednesday, April 1         Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
To include 10-minute presentations from Silver Sponsors:
Diamond Game, EquiLottery, InComm, Pollard Banknote, Shoutz/LotteryHub
9:00 AM:  Conference Sessions Begin

Ø Presentation:  Scott Bowen, Commissioner, Michigan Lottery
Panel Discussion: Interactive goes Mainstream :  Everyone is online, connecting with merchants, with information resources , and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How ar e successful lotteries leveraging this online connection to drive consumer engagement, disseminate inform ation, and drive sales?  How are some lotteries positioning themselves for a successful long-term sustai nable business by integrating interactive strategies into every aspect of the business?
Moderator: Scott Bowen, Commissioner, Michigan Lottery
Panelists:
Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery
Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

ØPresentation:   Buddy Roogow, Executive Director, DC Lottery and Tracey Cohen, Chief Operating Officer, DC Lottery

Ø Presentation:  Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?   Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.   How can Team Lottery continue to modernize itself to take full advantage of these trends?
Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery
Panelists:
Max Goldstein
, Vice President Sales, Carmanah Signs
Adam Perlow, Chief Executive Officer, Hudson Alley Software
Brian Roberts, President North America, Jumbo Interactive
Tom Shaheen, Executive Vice President Business Development, Linq3
Sarah Taylor, Executive Director, Hoosier Lottery

1:00 pm to 2:00 pm:  Luncheon
Wednesday Afternoon

Ø Presentation:  Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general?
Moderator: Gary Grief, Executive Director, Texas Lottery
Panelists:
Carole Hedinger, Executive Director, New Jersey Lottery
Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery
Greg Smith, Executive Director, Vermont Lottery
Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principle, CODEI Marketing

Ø Award ceremonies
Sharon Sharp Award for Good Causes:
Hoosier Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Awarded to the Lottery which produces the largest year-over-year increase in net funding to Good Causes
Major Peter O’Connell Lottery Industry Lifetime Achievement Award
Margaret Gibbs, Chief Operating Officer, Kentucky Lottery Corporation
Peg Rose, Deputy Director, Rhode Island Lottery
Wanda Young-Wilson, Chief Operating Officer & General Counsel, Tennessee Education Lottery Corp.

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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