|“We want those who choose to play the lottery to play for fun and play within their means,” said Alice Garland, executive director of the N.C. Education Lottery. “You should only play the lottery with money set aside for entertainment. We don’t want rent money, gas money or grocery money to be spent on the lottery. We can have a successful lottery and meet our mission of raising money for education without those kinds of sales.”|
|“Now is the perfect time to reflect on the beneficiaries and how the lottery is providing an opportunity to further education in the state and for these students as we are celebrating the Arkansas Scholarship Lottery’s five year anniversary,” said Woosley. “Football season is when we join our friends and family to root for our favorite teams and we couldn’t think of a better way to also cheer on our Academic Challenge Scholarship recipients and the positive change they are bringing to Arkansas.”|
|Now that the state Gaming Commission has awarded the Boston-area casino license to Wynn Resorts for its proposal in Everett, Suffolk Downs race track will probably soon be history.|
|Managing director, Zuriñe Sáez de Viteri, says: “In a highly connected, multi-channel world, it seems surprising that many players still cannot buy lottery tickets on demand and on the move. The growth of eCommerce shows that the market for buying goods and services online and via mobile devices continues to expand, but the lottery world hasn’t typically responded to this demand.”|
Watch the excellent interviews below
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014