|“It’s very exciting to celebrate the opening of the first casino in Massachusetts by offering the games that drive player engagement the most, including IGT’s Wheel of Fortune® and The Ellen DeGeneres Show™ Video Slots said Nick Khin, IGT SVP North America Sales and Strategic Accounts, Corporate Strategy." “The winning combination of IGT’s best-in-class slot and video poker content and compelling selection of our newest and most popular cabinets sets the stage for great excitement and entertainment at Plainridge Park Casino.”|
|Derik Mooberry, Scientific Games' Group Chief Executive, Gaming, said, "We are honored to continue our solid relationship with the Oregon Lottery in this well-established and successful market. Players in Oregon will now have an opportunity to experience a new robust suite of games and products, including player favorites on the eye-catching Bally Pro V32 cabinet. We continue to leverage our multi-channel content for the benefit of lottery markets in the U.S. and Canada."|
|NEW YORK, NY – Lottery officials in New York and New Jersey – the founding members of the groundbreaking CASH4LIFE game– today held tandem cyber celebrations to commemorate the first anniversary of their joint Lottery offering giving players a chance to win not one but two prizes of a lifetime.|
Susan Campagnone (in hat) of Rhode Island celebrates her $1 million win on the “MONOPOLY MILLIONAIRES’ CLUB” game show.
Photo credit: Ronda Churchill
Concluding its First Season with Record-Setting Winnings and an Order for More Episodes, “MONOPOLY MILLIONAIRES’ CLUB” awards more than $5 million in cash and prizes to contestants and audience members, including two $1 million grand prizes. See full story and amazing photos of winners.
|The NACS Insight Convenience Summit – Europe took place last week in Berlin and London, bringing together convenience and fuel retailing industry professionals from around the world to discuss new ideas and gain new commercial connections through general sessions and hands-on Retail Study Tours.|
|How will sports-betting merge with Fantasy Sports (FS)? Big data allows bookmakers to predict the outcomes of sport events with shocking accuracy, leaving the recreational gambler at a distinct disadvantage. Look at the statistics' competition that took place during the last football (soccer) World Cup in June 2014, between Baidu, Google, and Microsoft. The results were astonishing: Google lost the contest by correctly predicting the outcomes of the last 14 matches out of...15. Meanwhile, both Baidu and Microsoft had a perfect 100% accuracy score. For these big data giants, there is no doubt that the future will be read through statistics. One can therefore predict that, in the long run, sports betting clients will massively become FS players. Big data is revolutionizing the industry and this is just the beginning.|
|States that draw revenue from casinos should regulate online gambling, as online has a complementary, not cannibalistic, effect on land-based gambling.|
Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission. It is starting to happen in a big way. Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design. Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.
Building out the multi-state platform for Big-Box Corporate Account Retailers
Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations. Now, substantial progress is being made to meet the needs of these multi-state retailers. What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel?
Bricks & Clicks: The merging of Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online. How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do? How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives?
Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers. As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Betting on Interactive
Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information? How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?