"It is the hope that the change will reduce the costs to our retailers to be a lottery retailer, encourage those retailers whose bond [cost] has increased substantially over the past few years to continue as retailers and to attract new retailers, who have been dissuaded from being a retailer due to the high bond costs," Director Bishop Woosley said.
"We're proud to once again partner with five of Florida's great educational institutions that receive essential funding through Lottery revenue, while offering a promotion our players and college football fans will enjoy," said Florida Lottery Secretary Cynthia O'Connell. "In conjunction with the five college football teams, we are able to offer our players an amazing variety of prizes and generate additional funding for Florida?s students and schools."
“Sriracha sauce has a dedicated base of fans that enjoy its spicy hot taste,” said Jill Marshall, Acting Lottery Director. “With such loyal fans, we felt a Scratch game with a sriracha scent would have a unique appeal for our players. And to our knowledge, Hot Sriracha is the first sriracha-scented Scratch game ever made.”

Mag. Harald Neumann, CEO NOVOMATIC AG: “With this semi-annual result we were able to demonstrate once more that our strategy as an internationally active gaming technology group proves to be the correct way to success. Being a full service supplier to all segments of the gaming industry is one of our primary assets. In spite of aggravated general conditions we were able to increase our revenues. A significant growth in turnover was achieved in the UK, Spain and Italy.”
During a recent hearing Chairman of the House Judiciary Committee, Republican Rep. Bob Goodlatte of Virginia said, ”The right to determine each state’s path resides in a state. It has not been, nor should it ever be, determined by the federal government. Several states have chosen to move beyond the nationwide gambling that has been established for decades, multistate lotteries like Powerball and MegaMillions. Many states have had decades of horse or dog racing with licensed on-site betting. Some states, like Maryland, created officially sanctioned “Off Track Betting” parlors to increase the legal opportunities for gambling on horse racing. And recently some states, such as New Jersey, have successfully begun utilizing technological solutions to allow people to play Internet-based casino games. These states are able to do so because they restrict play to those people who are physically within that state’s boundaries. Georgia does so with online lottery sales, and each of these states have witnessed a corresponding increase in state revenues."   Federalism, and the 10th Amendment to the Constitution, is sacrosanct. There is an effort underway, financed and promulgated by special interests, to trample on the Constitution in order to prohibit states from legalizing online gambling. In the House, the Restore America’s Wire Act, H.R. 707, introduced by Republican Rep. Jason Chaffetz of Utah, chairman of the House Committee on Government Reform, in an effort to trample federalism for an activity that some don’t like. Not only does the Chaffetz bill ban all state-legalized and -regulated Internet gambling, the bill also rolls back state laws regarding the sale of lottery tickets on the Internet.
“Everyone wins when the public plays the New Jersey Lottery games because lottery revenue benefits residents across the state,” said Carole Hedinger, Executive Director. This month, instant ticket sales contributed an estimated $32 million towards those causes, getting fiscal year 2016 off to a great start.” New Jersey residents benefit from Lottery funds generated by ticket sales. Lottery revenue supports educational programs, grants and institutions across the State. Since its inception in 1970, the New Jersey Lottery (NJLottery.com) has contributed more than $23 billion to the State in support of education and institutions. Among its beneficiaries are: veterans homes, colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.
“We began a number of new strategies this year and players responded,” said David Barden, lottery CEO.  “Our partnership with players, retailers and the legislative community continues to make it possible for our children to focus on their studies rather than on finding money to pay for tuition.”
"The Powerball game has been redesigned several times in its 23-year history to meet the expectations of the playing public," New Jersey Lottery Executive Director Carole Hedinger said in the news release. "Powerball players are motivated by larger jackpots, and that's what these game changes are designed to create. In addition, the new Powerball game will offer players significantly increased non-jackpot prizes that have better odds of being won."
Good marketing tells a story. Great marketing changes consumer behavior. It moves consumers to believe something new or different that translates into behavioral change.
McCann New York has been doing some fun things for the NY Lottery lately, like its search for a missing millionaire from earlier this month. Today, to promote the nearly record-breaking $34 million jackpot for the New York Lotto tonight, it's literally stopping traffic in the city.
“Adding Mots cachés to our online game offering is in line with Loto-Québec’s plan to adapt its commercialization tools and communications to consumer trends,” said Simon Patenaude, President of Lottery Operations at Loto-Québec.  “Our 21 Expérience games place us among the pioneers of this niche in North American.” Expérience games, including well-known Monopoly and Battleship, allow players to have fun with simple and easily accessible interactive games, more often than not on their mobile devices. Loto-Québec, 45 years of entertainment - Loto-Québec's mission is to responsibly and efficiently manage games of chance in a controlled and measured fashion, in the interest of all Quebecers. Entertainment is at the heart of its activities.
To be a great marketing leader in the future you'll need to be crazy about your industry in addition to being crazy about marketing.
To move toward that vision, the industry is evolving from an impression-centric paradigm (what does this piece of media cost, how many impressions will it generate and what does the audience look like?) to a user-centric paradigm (what are the characteristics of this particular user at the point at which they encounter my brand?).
"Birth years are probably the most frequently played PLAY 4 numbers, following repeating numbers and sequential combinations, like 1111 or 1234," said Florida Lottery Secretary Cynthia O'Connell. "Lottery players enjoy playing numbers that have sentimental value to them, be it birthdays, anniversaries, their former sports jersey or just numbers they feel are lucky to them. We're excited for these players whose favorite numbers were drawn, turning them into big winners!"
Scared. Afraid. Anxious. Excited. Inspired… We all experience emotions every day. From our daily struggles to our biggest dreams. It’s your job as a content marketer to discover these emotions, embrace them, dig deeper and offer a way out the other side.
Lottery corporation CEO Jim Lightbody says the casino reflects his organization's long-held vision to provide the city with "an outstanding gaming facility."
President Bronislaw’s official release stated, "Under the present legislation the following activities: card games, dice games, gaming machines, cash bingo, betting and lottery audio texts can be carried out only in the form of a joint stock company or a limited liability company, established on Polish territory.” The EU gambling market is estimated at approximately 84.9 billion euro annually (yes, you read that correctly), with a yearly growth rate of 3%.
Online blackjack and roulette combined in July for a 15% increase over June. But, down 60% from July 2014. Slots and Jacks or Better video poker won was up 40% from the previous month and 41% over the year before. Online poker posted its third straight losing month, down 8% from June and 10% from the previous year. These numbers are even more disappointing when taking into consideration that Delaware online poker recently joined the WSOP.com Nevada site. All Delaware Internet Lottery games combined to win $142,083, which is the best overall month since March 2015. Another bright spot in the July report: 378 new accounts created during the month. That was the highest number of new accounts created in a month since September 2014.
Angela Wong, Director of Montana Lottery, said, "We are always looking for new ways to better serve our retailers and our players, and we look forward to innovating with Scientific Games to create instant games that help us drive revenue transfers to important state programs in Montana."    John Schulz, Senior Vice President, Instant Products for Scientific Games, said, "Our collaboration with the Montana Lottery on unique instant products, particularly extended play games like Bingo and Crossword and licensed brand-themed games like Slingo®, has been very successful. We will continue to work together to provide a great entertainment value to consumers in Montana and to help the Lottery in its mission."   Since the Montana Lottery sold its first game in 1987, it has transferred more than $232 million to the State of Montana. Lottery proceeds go directly to the state's General Fund, which provides money for education, health, public safety and other programs.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage

EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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