|“Pollard Banknote is pleased to partner with the Michigan Lottery to add this $10 price point and updated mobile app to their already successful Cashword family,” noted Doug Pollard, Co-Chief Executive Officer. “$500,000 Cashword exemplifies our expertise in expanding a core game family as well as our commitment to both paper and paperless innovation in the instant ticket sector.”|
|PGRI Note: This is a huge win for the rights of nations to determine their own regulatory and taxation structures. Nations like Gibraltar and Malta talk endlessly about serving the interests of consumers. The reality is that they just want to serve the interests of their indigenous industry of i-gaming operators. The tax rate in these countries for i-gaming profits is less than 1%. The remote operators based in Gibraltar and Malta just don’t want to pay the tax rate of the country where the player is actually playing (i.e. the country of consumption), which can be 15% and higher.|
|"We need a concerted effort to make sure that nothing happens in the lame duck, and we need to brace ourselves for 2015 at the federal level," said John Pappas executive director of the PPA. "There's certainly opportunity for some shenanigans to happen, and everyone in the gaming industry should be keeping a close watch on what Congress may do, he said."|
|Since 1974, the state has awarded $3,000,000,000 prizes and transferred back $1,200,000,000 back into the state’s general fund, according to Gregg Mineo, Director of the Maine Bureau of Alcoholic Beverages and Lottery Operations.|
|The app, which is available through the Apple App Store and Google Play, features the ability to scan tickets for entry in the Second Chance Prize Zone, new and old winning numbers, instant games, access to the VIP Players Club, retailer locations and more. Lottery Executive Director Sil Lutkewitte says, “Our players asked us to develop an app and we listened. With the soaring popularity of smartphones and greatly increased mobile traffic to our website, our official app will make it simpler and easier for players to stay connected with us.” Players still must visit Lottery retailers in order to purchase and validate tickets.|
|Facebook, the world's most popular social networking site, recently complied with a request sent by Lotteritilsynet, the Norwegian Gaming Authority, to remove pages associated with online gaming operators who are illegally marketing to Norwegian customers. Lotteritilsynet has also sent warning letters to foreign illegal gaming operators reminding them of Norway’s gambling laws and requested them to eliminate all operations and marketing targeted at Norwegian consumers. The Director of Lotteritsynet Atle Hamar states that, “Some companies have also publicly stated that they operate in accordance with Norwegian law, and it is wrong. The foreign online gaming companies are using increasingly famous Norwegian spokespersons or ambassadors in an attempt to market the games in Norway [and] these individuals thus contribute to the illegal marketing.”|
|The Seattle Seahawks have teamed up with Washington's Lottery to release the $5 Seahawks 12 Scratch ticket using special Hazen holographic board that incorporates the Seahawks logo into the holography.|
|"We're proud to team up with the NHL® to offer NHL® LOTTO for hockey fans and lottery players to take a chance on winning big throughout the season and all year round," said Greg McKenzie OLG Senior Vice President, Lottery. "Associating this great new game with the best hockey league in the world will make NHL® LOTTO far more popular than a generic theme. It's time to drop the puck and see who wins!"|
|IGT has retained Citigroup Global Markets Limited, Deutsche Bank Securities Inc. and Credit Suisse Securities ( USA ) LLC to act as solicitation agents in connection with the consent solicitation and D.F. King & Co., Inc. to act as the information and tabulation agent for the consent solicitation|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014