|GLI Director of Latin American Development Karen Sierra said, “GLI’s philosophy is to support regulatory development efforts in jurisdictions worldwide, and dedicating resources to achieve our recognition as a laboratory in a diligent manner is the best way to support the gaming regulator. We are excited to be participants of the important regulatory development process that COLJUEGOS is going through and look forward to continuing to support their efforts.”|
|Betfair is teaming up with Trump Plaza to offer Internet gambling, launching a marketing campaign targeting New Jersey commuters. The partnership had been the subject of speculation for months, but was confirmed Wednesday through a press released issued by the British firm. Trump Plaza received an Internet gambling permit earlier this month.|
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Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”. PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join us in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.
Public Gaming Magazine January/February 2014