|We have had more than two decades of history with casino gaming in Canadian communities large and small to look to. It has been a substantive and positive experience — creating thousands of well-paying jobs and generating hundreds of millions of dollars in economic development and billions of dollars in revenue for municipal and provincial governments. Reliable peer-reviewed research shows that the appropriate development of casinos have either no effect or a positive effect on nearby hospitality and tourism facilities, and in fact, surrounding industries have grown with the introduction of casinos. Study after study has determined that rates of problem gambling over the past 20 years have stabilized across Canada at about one per cent of the general population regardless of the supply of legal forms of gambling, including casinos. An often stated misconception is that casinos are a tax on the poor. While this might be great rhetoric, it isn’t backed up by the facts. Research shows the average casino player is slightly older, wealthier and better educated than the general public. They may not dress in evening clothes like the people did in Monte Carlo in the 50’s and 60’s, but then, neither do the people who go to the ballet, the opera or NHL hockey games.|
|The changes will increase the overall odds of winning a prize to 1 in 15 by adding more numbers to pick from for the white balls, increasing the number of winners.|
|One of the casino industry’s biggest names appears eager to participate in New Jersey’s emerging Internet gambling market, even though he labeled Atlantic City as “the enemy” only seven months ago. PGRI Note: It is disheartening to think that the shifting opinions of casino tycoons might have any bearing on the formulation of public and regulatory policy. Sheldon Adleson, chairman of Las Vegas Sands Corp. and, like Wynn and Gary Loveman, a powerhouse in the casino gambling industry, has always opposed internet gambling with such vehemence and colourful language, decrying the moral/ethical “cancer”, “toxin”, trainwreck” of internet gaming. Of course, that’s because his land-based casino empire has always been prosperous (unlike Loveman and Caesars Entertainment which is mired in debt and on-going losses and so jumped on the i-gambling bandwagon years ago) and so he assessed his own self-interests to be better served by fighting i-gambling because it might cannibalize his land-based business. Now it is being reported that Adelson may switch sides and join in to support the new Harry Reid bill to nationalize the regulatory framework for i-gambling. The public and regulatory and taxation policies promoted by these casino tycoons have nothing to do with protecting the interests of the public, or even smart public policy from any point of view whatsoever other than enriching their own shareholders. I would submit that it is shameful that the general press treats them as visionary business magnates whose political views reflect anything other than their self-dealing agenda to shape the i-gambling industry to their financial advantage.|
|Black Diamond, being one of Illinois Lottery’s newest retailers, and the only Harley-Davidson dealership in the nation to offer state lottery, is donating a portion of every Illinois Lottery ticket sold at the 2013 Du Quoin State Fair to the Combined Veterans Association|
|Lottery Secretary Cynthia O'Connell — the widow of a former UF president — called the new scratch-off game a way to celebrate the rivalry between the two schools. "We felt it was a great opportunity for us to showcase the rivalry and do it in entertaining manner," O'Connell said. O'Connell, who also once served on the UF board, said she personally called the universities before launching the game and insisted that "this is not something I would ever do light-heartedly."|
Click here to make Room Reservation at Eden Roc Hotel - hotel still selling at $199 don't wait if you need a room.
Vendor Conference Registration Click Here Government and Lottery Registration - No Charge to attend- Click Here
Lottery Expo 2014 Conference Preliminary Program
September 9 to 11
Eden Roc Miami Beach Hotel www.edenrocmiami.com
Hosted by Public Gaming Research Institute and the Florida Lottery
GTECH, INTRALOT, HUDSON ALLEY SOFTWARE, LINQ3, SCIENTIFIC GAMES
Silver Sponsors and Exhibitors: Arrow International, Camelot Global Services, Carmanah Signs, Diamond Game, InComm, Jumbo Interactive, Pro-Lite
Tuesday, September 9:
WELCOME RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace
Wednesday, September 10, 2014
8:00 to 9:00 AM: Continental Breakfast
9:00 AM. Paul Jason, Chief Executive Officer, PGRI, opens the conference sessions
Cynthia O’Connell, Secretary, Florida Lottery, Co-Host Lottery Expo
Gary Grief, Executive Director, Texas Lottery,
President of the North American Association of State & Provincial Lotteries (NASPL)
Creating truly national brands requires national advertising, marketing, promotion, and distribution. Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort. Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs? Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show. How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives? What are some actionable ideas for additional nation-wide promotions and marketing campaigns?
Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery
Leslie Badger, Vice President Systems Marketing, Scientific Games Corp.
Connie Bloss, Vice President Marketing, Pennsylvania Lottery
Alice Garland, Executive Director, North Carolina Education Lottery
John Martin, Assistant Director, Maryland Lottery
Terry Presta, Executive Director, Kansas Lottery
Panel Discussion: Monopoly Millionaires’ Club
Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation, Executive Vice President World Lottery Association (WLA)
Connie Laverty O’Connor, Senior Vice President & Chief Customer Officer, GTECH Corp.
Terry Rich, Chief Executive Officer, Iowa Lottery Authority
Steve Saferin, President Properties Group & Chief Creative Officer, Scientific Games Corp.
Chuck Strutt, Executive Director, MUSL (Multi-State Lottery Association)
12:30 to 1:30 pm: Luncheon
Major Peter O’Connell Lottery Industry Lifetime Achievement Award
Sharp Award for Good Causes
Rebecca Hargrove Award for Mentorship
Turning Vision into Reality: Presentations from Conference Sponsors
Retail is changing. What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products? Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience. Integrating Retailer products into Lottery promotions, and vice-versa.
Moderator: May Scheve Reardon, Executive Director, Missouri Lottery
David Barden, Executive Director, New Mexico Lottery
Daniel Cage, Chief Executive Officer, Linq3
Larry Colatosti, Director, Retail Sales, Ontario Lottery & Gaming Corp.
Tom Dolan, Regional Sales Manager, Florida Lottery
Adam Perlow, Chief Executive Officer, Hudson Alley Software
RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace
Thursday, September 11
Tom Delancenserie, Vice President Sales, Florida Lottery
everage the promotional power of the Internet to drive Retail sales. How can marketing and promotional strategies integrate the on-line and off-line worlds to drive sales at land-based Retail?
Gary Gonder, COO and Director of Marketing, Sales and Communications , Missouri Lottery
James Hutchinson, Vice President – Marketing, Georgia Lottery Corporation
Larry Loss, Executive Vice President, Iowa Lottery
Wendy Montgomery, Vice President Lottery Marketing, Ontario Lottery and Gaming
Nikki Orcutt, Vice President Marketing, West Virginia Lottery
Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)
Turning Vision into Reality: Presentations from conference sponsors
Gordon Medenica, Lottery Industry Consultant, Former Director of New York Lottery, Former President of NASPL
Ryann Petit-Frere, Manager Digital Strategy, California Lottery
Casey McKenzie, Senior Principal Consultant, Impact 21 Group
Luncheon: 12:30 to 1:30 pm
Lucas Baffetti, General Manager of Loteria de San Luis
Konrad Komarczuk, Director of Innovation, Totalizator Sportowy (Polish Lottery)
Juan Torres, Administrative and finance manager of Grupo slots
Panel Discussion: Bridging the gap between the online and off-line worlds
Lottery and its retailers both want to drive sales performance by consolidating their position with current customers and attracting new customers. Lottery has always been a powerful driver of store traffic in the off-line world. How can Lottery do the same in the on-line world? How can Lottery and its retailers work together to build the omni-channel model that is so key to accomplishing our shared objectives? onnect with their consumer via Internet and Mobile app’s and are doing that. How can Lottery help them? How can Lottery consolidate its position as a valued partner to its retailers, while promoting the adoption of the Internet channel to connect with the consumer?
Moderator and Panelists: TBA
Closing night Reception
Conference website: www.PublicGaming.org
Video-recording website: www.PGRItalks.com
Public Gaming Magazine January/February 2014