One of the casino industry’s biggest names appears eager to participate in New Jersey’s emerging Internet gambling market, even though he labeled Atlantic City as “the enemy” only seven months ago. PGRI Note:  It is disheartening to think that the shifting opinions of casino tycoons might have any bearing on the formulation of public and regulatory policy.  Sheldon Adleson, chairman of Las Vegas Sands Corp. and, like Wynn and Gary Loveman, a powerhouse in the casino gambling industry, has always opposed internet gambling with such vehemence and colourful language, decrying the moral/ethical “cancer”, “toxin”, trainwreck”  of internet gaming.  Of course, that’s because his land-based casino empire has always been prosperous (unlike Loveman and Caesars Entertainment which is mired in debt and on-going losses and so jumped on the i-gambling bandwagon years ago) and so he assessed his own self-interests to be better served by fighting i-gambling because it might cannibalize his land-based business.  Now it is being reported that Adelson may switch sides and join in to support the new Harry Reid bill to nationalize the regulatory framework for i-gambling.  The public and regulatory and taxation policies promoted by these casino tycoons have nothing to do with protecting the interests of the public, or even smart public policy from any point of view whatsoever other than enriching their own shareholders.  I would submit that it is shameful that the general press treats them as visionary business magnates whose political views reflect anything other than their self-dealing agenda to shape the i-gambling industry to their financial advantage.
Black Diamond, being one of Illinois Lottery’s newest retailers, and the only Harley-Davidson dealership in the nation to offer state lottery, is donating a portion of every Illinois Lottery ticket sold at the 2013 Du Quoin State Fair to the Combined Veterans Association

Lottery Secretary Cynthia O'Connell — the widow of a former UF president — called the new scratch-off game a way to celebrate the rivalry between the two schools.   "We felt it was a great opportunity for us to showcase the rivalry and do it in entertaining manner," O'Connell said.   O'Connell, who also once served on the UF board, said she personally called the universities before launching the game and insisted that "this is not something I would ever do light-heartedly."
The Government is to impose a 15% tax rate on operators in the £2bn remote gambling market.  The rules state that from December 2014 gambling must be taxed according to where customers are based rather than where the online operator is registered.  "It is unacceptable that gambling companies can avoid UK taxes by moving offshore, and the Government is taking decisive action to ensure this can no longer happen," Economic Secretary to the Treasury Sajid Javid said.  The shift will affect some of the industry's largest players. Ladbrokes, Bwin.party, William Hill and Betfair all have online operations based in Gibraltar, where taxes are levied at 1% and capped at £425,000.  William Hill, which has the largest share of the UK's remote gambling market, has previously suggested that it could challenge the changes on the grounds that they breach European Union competition law.





Lottery Expo 2014 Conference September 9 to 11 Eden Roc Miami Beach Hotel    Hosted by Public Gaming Research Institute and the Florida Lottery

Click here to make Room Reservation at Eden Roc Hotel - hotel still selling at $199 don't wait if you need a room.

Vendor Conference Registration Click Here        Government and Lottery Registration - No Charge to attend- Click Here

PLATINUM SPONSORS
                

Silver Sponsors  

       
            

Exhibitors             

Lottery Expo 2014 Conference Preliminary Program

September 9 to 11

Eden Roc Miami Beach Hotel    www.edenrocmiami.com

Hosted by Public Gaming Research Institute and the Florida Lottery

Platinum Sponsors:

GTECH, INTRALOT, HUDSON ALLEY SOFTWARE, LINQ3, SCIENTIFIC GAMES

Silver Sponsors and Exhibitors:  Arrow International, Camelot Global Services, Carmanah Signs, Diamond Game, InComm, Jumbo Interactive, Pro-Lite

Tuesday, September 9:

WELCOME RECEPTION:  5:00 to 7:00 pm   Sea Breeze Terrace

Wednesday, September 10, 2014                            
8:00 to 9:00 AM: Continental Breakfast

9:00 AM.  Paul Jason, Chief Executive Officer, PGRI, opens the conference sessions

Keynote addresses:

Cynthia O’Connell, Secretary, Florida Lottery, Co-Host Lottery Expo

Gary Grief, Executive Director, Texas Lottery,

President of the North American Association of State & Provincial Lotteries (NASPL)

Coffee Break

Panel Discussion:  Multi-Jurisdictional Games, promotional campaigns, and marketing strategies Creating truly national brands requires national advertising, marketing, promotion, and distribution.  Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort.  Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs?  Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show.  How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives?  What are some actionable ideas for additional nation-wide promotions and marketing campaigns?

Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery

Panelists:

Leslie Badger, Vice President Systems Marketing, Scientific Games Corp.

Connie Bloss, Vice President Marketing, Pennsylvania Lottery

Alice Garland, Executive Director, North Carolina Education Lottery

John Martin, Assistant Director, Maryland Lottery

Terry Presta, Executive Director, Kansas Lottery

Panel Discussion: Monopoly Millionaires’ Club

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation, Executive Vice President World Lottery Association (WLA)

Connie Laverty O’Connor, Senior Vice President & Chief Customer Officer, GTECH Corp.

Terry Rich, Chief Executive Officer, Iowa Lottery Authority

Steve Saferin, President Properties Group & Chief Creative Officer, Scientific Games Corp.

Chuck Strutt, Executive Director, MUSL (Multi-State Lottery Association)

12:30 to 1:30 pm: Luncheon

Awards Ceremonies

Major Peter O’Connell Lottery Industry Lifetime Achievement Award

Sharp Award for Good Causes

Rebecca Hargrove Award for Mentorship

Turning Vision into Reality: Presentations from Conference Sponsors

Panel Discussion:  Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.

Moderator: May Scheve Reardon, Executive Director, Missouri Lottery

Panelists:

David Barden, Executive Director, New Mexico Lottery

Daniel Cage, Chief Executive Officer, Linq3

Larry Colatosti, Director, Retail Sales, Ontario Lottery & Gaming Corp.

Tom Dolan, Regional Sales Manager, Florida Lottery

Adam Perlow, Chief Executive Officer, Hudson Alley Software

RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace

Thursday, September 11

9:00 am Tom Delancenserie, Vice President Sales, Florida Lottery

Panel Discussion:  Content Marketing is being used to build a deeper connection with your customer. Connecting Lottery with a new generation of consumers means thinking and feeling like them - and building relationships based on that emotional connection.  It’s about telling a story more than selling.  It’s about re-branding, re-shaping our image so that everyone feels that Lottery “is for people like me”, it’s about integrating digital technology and retail merchandising strategies so that we are talking with our customers rather than at them so that consumers embrace Lottery as part of who they are and want everyone to know it.  How is Lottery evolving its approach to create this emotional connection that drives sales?  How can Lottery leverage the promotional power of the Internet to drive Retail sales.  How can marketing and promotional strategies integrate the on-line and off-line worlds to drive sales at land-based Retail?

Moderator: TBA

Panelists:

Gary Gonder, COO and Director of Marketing, Sales and Communications , Missouri Lottery

James Hutchinson, Vice President – Marketing, Georgia Lottery Corporation

Larry Loss, Executive Vice President, Iowa Lottery

Wendy Montgomery, Vice President Lottery Marketing, Ontario Lottery and Gaming

Nikki Orcutt, Vice President Marketing, West Virginia Lottery

Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Turning Vision into Reality: Presentations from conference sponsors

Coffee Break

Gordon Medenica, Lottery Industry Consultant, Former Director of New York Lottery, Former President of NASPL

Ryann Petit-Frere, Manager Digital Strategy, California Lottery

Casey McKenzie, Senior Principal Consultant, Impact 21 Group

Luncheon: 12:30 to 1:30 pm

Presentations:

Lucas Baffetti, General Manager of Loteria de San Luis

Konrad Komarczuk, Director of Innovation, Totalizator Sportowy (Polish Lottery)

Juan Torres, Administrative and finance manager of Grupo slots

Panel Discussion: Bridging the gap between the online and off-line worlds

Lottery and its retailers both want to drive sales performance by consolidating their position with current customers and attracting new customers.  Lottery has always been a powerful driver of store traffic in the off-line world.  How can Lottery do the same in the on-line world?   How can Lottery and its retailers work together to build the omni-channel model that is so key to accomplishing our shared objectives? Retailers know they need to connect with their consumer via Internet and Mobile app’s and are doing that.  How can Lottery help them?  How can Lottery consolidate its position as a valued partner to its retailers, while promoting the adoption of the Internet channel to connect with the consumer?

Moderator and Panelists: TBA

Closing night Reception

Conference website: www.PublicGaming.org  

Video-recording website: www.PGRItalks.com 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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