LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015   PLATINUM SPONSORS                     
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Year-over-year revenue increased 22% for the 12-month period ending June 30
“Our efforts are based on the idea that it’s better to have a large number of people, each buying a few tickets, rather than a smaller number of people playing more,” said Virginia Lottery Executive Director Paula Otto. “We were able to grow the number of people playing by two percent, resulting in record profits for education in the Commonwealth.” “The Lottery sales staff places a priority on increasing the number of retailer partners and working to build sales with our existing partners,” said Otto. “Customers who come in to buy lottery tickets usually make other purchases as well, which is good for business, especially at smaller independent stores.”
“When we launched our Internet gambling site in August 2004, we were the first lottery in North America to sell products online,” said James Reilly, Atlantic Lottery’s Senior Manager, eCommerce. “For 10 years now, Atlantic Canadians have been enjoying a range of entertaining products with us, online. Today’s alc.ca offers players big jackpot lottery games LOTTO 6/49 and LOTTO MAX, their favourite regional draw and PRO•LINE games, and online-only offerings iBingo and Pick’n Click. We offer our players the convenience of playing at home at the only legal, regulated Internet gambling site in Atlantic Canada today.”
Coercing or enticing players, officials and administrators into rigging matches has netted fixers millions of dollars while soccer is left counting the cost to its integrity.  The problem is widespread, says Terry Steans, who has worked as an investigator for soccer's world governing body, FIFA.  "I never thought it would be across the globe but it is, and that's the most surprising thing to me (along with) the consummate ease with which fixers gained access to football,"  In February last year, the European Union's law enforcement agency, Europol announced that 680 matches (380 of them in Europe) played between 2008 and 2011 were under suspicion of being rigged.  "This is the work of a suspected organized crime syndicate based in Asia and operated with criminal networks around Europe," Rob Wainwright, director of Europol said following an 18-month probe.  But match fixing extends far beyond Europe's borders with scandals uncovered in Asia, Africa and Latin America in recent years.
Both states have legalized forms of online gaming.  Growth of online gambling has been hindered, though, by payment processing problems due to credit card companies refusing to accept gaming-based transactions. PayPal could potentially solve all those issues.
"When we launched our Internet gambling site in August 2004, we were the first lottery in North America to sell products online," said James Reilly, Atlantic Lottery's Senior Manager, eCommerce. "For 10 years now, Atlantic Canadians have been enjoying a range of entertaining products with us, online. Today's alc.ca offers players big jackpot lottery games LOTTO 6/49 and LOTTO MAX, their favourite regional draw and PRO•LINE games, and online-only offerings iBingo and Pick'n Click. We offer our players the convenience of playing at home at the only legal, regulated Internet gambling site in Atlantic Canada today."
"Our research continues to show that lottery players value game enhancements that improve their chances of winning, and GTECH remains focused on game innovations that will drive lottery profits,” said GTECH Senior Vice President of Lottery Product Marketing Stefano Monterosso. “Our customers are always looking for innovative ways to improve their players' favorite games. We believe that Plus or Minus is an excellent opportunity for lotteries to do just that on numbers games, and we are happy to be able to offer preferred pricing to our customers."
Some of the newest incarnations of fantasy football look a lot more like gambling than intricate, outsmart-your-opponent strategy games.  With players betting thousands or even tens of thousands a night, legal experts believe it's time to review the section of the 2006 federal law that was written specifically to protect fantasy sports from being banned the way online poker was.  The games are pretty much unregulated, and they are exploding. They allow anyone over 18 to gamble on sports outcomes online, while traditional sports gambling is available online only in Nevada and, in some forms, in Delaware. The laws in the states take precedence over the federal law and they vary, most of them basing the legality of a game on how much of it is predicated on skill vs. chance. Last year, a federal court in Illinois dismissed a lawsuit alleging day games were games of chance.
“In talking with legislators who were there at the time, there was a great fear of the unknown,” said the Kentucky Lottery’s President and CEO Arch Gleason. “The level of concern was high as to what kinds of ads we would run, and specifically there was anxiety that we may run ads which would overpromise benefits. Given that level of nervousness, the beneficiary advertising restriction was put in place.”
Camelot prepares to split in two at the end of October, with its stand-alone international arm to be headed by Nigel Railton, the finance director.   UK managing director Andy Duncan will run the domestic business
Wyoming Lottery CEO Jon Clontz and Wyoming Lottery Board Chair Brian Gamroth performed a ribbon cutting ceremony at 11:45 a.m. at the celebration in Sheridan
Figures compiled by the Fantasy Sports Trade Association estimate 41 million people in the United States and Canada play some kind of fantasy sports. Daily fantasy play is still a small fraction of that, but growing fast, with FanDuel expecting up to 500,000 players for the upcoming NFL season.
“With a 10% larger customer account database and a strong balance sheet, Jumbo  is well positioned should a natural upswing in prizes and jackpots occur in the year  ahead”, said Mr Mike Veverka, CEO of Jumbo Interactive Limited.  Jumbo has passed significant milestones in Germany with the completion in June of  the necessary connections to all 16 state lotteries, giving the Company’s website  www.JumboLotto.de access to the entire 80 million German population.
“Tickets for that first game were 50 cents, and it was the only game offered. Today we have games ranging from $1 all the way up to $30,” Director Dennis Berg said of how the lottery has changed. “It’s amazing to look back and see how far we’ve come. With technology today, our players can watch KENO drawings and daily drawings on their computer or smart phone, and can scan their tickets to see if they have a winner.  They have more than 75 games to choose from in our product line.”
“Generating essential funding for important state programs, while benefitting the state’s retailers, speaks to the Lottery’s commitment to enrich the lives of all Arizona residents,” said Jeff Hatch-Miller, executive director of the Arizona Lottery. “We are proud to report record-breaking sales for the seventh consecutive year and are already working toward surpassing this record by introducing innovative games to engage new audiences, while continuing to provide a wide range of choices for our core players.”
“I want to thank Governor Scott for his commitment to education. Floridians can always count on the Lottery to remain focused on our mission to maximize revenues for the educational programs we fund,” said Secretary Cynthia O’Connell. “In the coming year, we will continue to explore new product offerings that will help generate enthusiasm among our players and grow revenues for education in our state.”
The California Lottery announced Tuesday that they’re going to enable customers to buy lotto tickets at gas pumps.  “I think this is going to be, hopefully, revolutionary for us,” said Russ Lopez, of the California Lottery. “Seventy-three percent of customers who pump gas don’t walk into the retail store, so this is one way of getting their business while they’re pumping gas.”  The “Play at the Pump” program is slated to launch in September at up to 150 California gas stations.  To play, customers need to swipe a valid driver’s license and debit or credit card.  The Lotto numbers will appear on the customer’s receipt with their fuel purchase. Players can also have their numbers texted to them

Note from PGRI Editor: There are a number of stories about the apparent decision of the Governor of Illinois to terminate the Private Management Agreement with Northstar Lottery Group.  We have not posted them, not because it is not news-worthy, but because we are not able to confirm the accuracy of the stories.  The news stories about this situation all seem to be riddled with more speculation and spin than known facts.

In offering online gaming through Santa Ysabel Interactive, the Tribe is exerting its sovereign right under the Indian Gaming Regulatory Act (IGRA) to regulate and conduct Class II gaming from the tribe’s reservation.  Class II gaming, as defined by IGRA, includes poker and bingo, but does not include slot-based games or house-banked games, such as blackjack.  House-banked games and slot machines are defined as Class III games, and can only be offered in a tribal casino upon agreement with the state through a Tribal-State Gaming Compact.  Santa Ysabel has had such a compact with the state since 2005, but has no plans to offer Class III gaming through its interactive website.
Pressure on the gambling industry has intensified over the past year as the head of a US Treasury agency that monitors the financial system for evidence of money laundering gave two speeches reminding the casino industry of its compliance obligations.  Jennifer Shasky Calvery, who has led the agency – called the Financial Crimes Enforcement Network, or FinCEN – since September 2012, has a background in prosecuting organised crime.   “Banks that do business with casinos would be wise to pay attention to what the FinCEN director is talking about,” said Kevin Rosenberg, a former federal prosecutor in Los Angeles. “Banks are years ahead of casinos when it comes to anti-money-laundering compliance. Now it’s the casinos’ turn to step up.” In addition to regulators’ own actions, bank examiners are pressing institutions they oversee to better manage the risk associated with the casino-related transactions they process, compliance officers in both industries said.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome


WORLD LOTTERY WEBSITE LINKS


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LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
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**Eden Roc Hotel Miami, Florida  special room rate  $209 click here to reserve now.**
 

Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:

 

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission.  It is starting to happen in a big way.  Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design.  Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.   

 

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

 

Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

 

Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers.  As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

 

Betting on Interactive

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?

 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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