"Two factors could speed the Iowa Lottery’s move to sell tickets online for lotto games like Powerball and Mega Millions: If the federal government, in an effort to stop online gambling with offshore companies, allows Nevada casinos to offer online gambling nationwide; or if Iowa casinos win state approval to offer online gambling in Iowa," said Iowa Lottery CEO Terry Rich.
"It's part of our marketing strategy and we feel that partnering with brands like the Packers, Brewers, Monopoly and others that we partner with help to make us stronger," said Dept. of Revenue Spokesperson Laurel Patrick. PGRI Note: This is a good example of the problem with "data-driven" decisions.  Even when the application of a modicum of human intelligence and insight yields the more accurate assessment, auditors can refer back to the superiority of their "evidence-based" "data-driven" conclusions, almost as if their process is more scientific and rational.
“A better economy means people have more disposable income” to spend on the lottery, Arch Gleason, the lottery corporation president and CEO, said in an interview after a lottery board meeting in Louisville where the sales figures were released.
Zynga Inc announced that it will largely abandon its long-running efforts to build a real-money gaming business in the United States, a prospect investors once believed to be the struggling company’s sole lifeline.  The surprise announcement came as the company behind once-popular games such as “Farmville” and “Words with Friends” reported it lost 40 % of its monthly active users in the second quarter, as it bleeds mobile gamers to aggressive rivals.  Zynga once promised investors that it could tap into a potentially lucrative new revenue stream by launching real-money casino games around the world. The effort kicked off this year in Britain, where such games are highly regulated.  But real-money gaming continues to be illegal in many U.S. states, despite signs state regulators will begin to permit games such as poker.  Zynga’s business model has crumbled as it increasingly lost online gamers to rivals more adept at designing for mobile devices or catering to a fickle, younger crowd.

The American Gaming Association’s (AGA) and leaders from commercial casino gaming sector will ask Congress to address Internet gambling by passing a federal ban on Internet casino games of chance while at the same time creating federal guidelines for online poker that establish minimum regulatory standards, protect consumers and exclude bad actors. Such legislation also should provide Native American tribes with an appropriate regulatory framework to participate. PGRI Note: In other words, the cornerstone to their agenda is to marginalize states and their lotteries.  This has nothing to do with "protecting consumers" and has everything to do with channeling the economic benefit away from the citizens of the states and into the pockets of the private sector.  States and their lotteries have always been far better at "protecting the consumer" than commercial casinos.
The state appropriation has been eliminated. But state Lottery Director Gerald Aubin said Twin Rivers is required to contribute “no less than $100,000” yearly to anti-addiction programs. Aubin said he didn’t want to bill them before having the needs assessment in hand, and knowing how much was needed.
Preliminary figures show that the lottery generated a record $84.9 million in proceeds for state causes during the fiscal year that ended June 30. That’s the highest annual total since the lottery’s start in 1985.  Annual lottery sales totaled $339.3 million.
Some big jackpots helped drive sales, said lottery director Ed Van Petten.   "Our scratch ticket sales have remained very strong," Van Petten said. "And then we had two real good runs in Powerball. And MegaMillion sales have increased. It's getting to be more and more popular. Just overall, everything seems to be solid."

Click to watch - over 12,000 runners celebrating last years Olympics and to thank the British public for buying the lottery tickets and funding and supporting British athletes for the past 20 years.

Lotto New Zealand’s Chief Executive, Wayne Pickup said: “We are very excited to be partnering with Winter Games NZ. The opportunity was a natural one for us to take up as we are a big supporter of local sporting talent. It’s a fantastic event in the sporting calendar and gives us a great chance to connect with the community in a fun environment”.
If approved, the bill will repeal and replace all existing regulation of betting, gaming, bingo and lotteries, except for the National Lottery. It will also establish a license regime for the so-far unregulated online gambling industry.





LOTTERY EXPO 2014

Co-Hosted by PGRI and the Florida Lottery  Eden Roc Hotel South Beach Miami, Florida Wednesday and Thursday, September 10 and 11
PLATINUM SPONSORS
                

Silver Sponsors
       
            

Exhibitors 
       

Lottery Expo Basic Agenda:
Conference Sessions to be held 9:00 am to 5:00 pm on Wednesday and Thursday, September 10 and 11
Receptions to be held 5:00 to 7:00 pm on the evenings of Tuesday, Weds, and Thursday, Sept. 9, 10, and 11
Luncheons and coffee breaks to be held on the conference days of Wednesday and Thursday
Friday: Networking Day

Limited Number of Rooms in our Block available from $199 Click here to reserve    - Rooms almost sold out call or email us if you get a sold out or rate over $199 and we will try to get you in.
Early Bird Vendor Conference Registration Click Here      Complimentary Government and Lottery Registration Click Here


Check out website www.PublicGaming.org for conference updates.Venue:  Eden Roc Miami Beach
Lottery Expo Conference Schedule (Notice that there are NO sessions on Friday.  Conference is on Weds and Thursday, and closes with the Reception on Thursday evening):
--  Tuesday September 9:  5:00 pm. Opening night reception
--  Wednesday, Sept. 10:  Conference Sessions followed by Reception at 5:00 pm.
--  Thursday, Sept. 11: Conference Sessions followed by Reception at 5:00 pm.
Our receptions traditionally end at 7:00 pm., so do not conflict with dinner plans. 

 LOTTERY EXPO 2014 Panel Discussion Topics :  

--  Maximizing Net Funds by balancing the mix of high and low margin products  Looking at how consumer products marketers apply category management principles to maximize sales of their high-margin products.  How do consumer products companies manage this systemic capitalist dynamic of finite product life-cycles, margin erosion, customer migration to lower-margin products, etc.?  What are the marketing principles that others apply to produce the optimal balance between high and low margin products, and use the consumer appeal of some products to drive traffic to others?   How does the consumer interact with the entire category of lottery products, what drives their behavior towards one set of product attributes over another, and how can Lottery appeal to those drivers such that we are channeling the maximum volume towards the high-margin products, and/or at least extracting maximum net profit from the category, etc.? 

-- Content Marketing is the provision of free content for the purpose of engaging the consumer who hopefully becomes a paying customer.  But it is also being used to build a deeper connection with your customer. Connecting Lottery with a new generation of consumers means thinking and feeling like them - and building relationships based on that emotional connection.  It’s about telling a story more than selling.  It’s about re-branding, re-shaping our image so that everyone feels that Lottery “is for people like me”, it’s about integrating digital technology and retail merchandising strategies so that we are talking with our customers rather than at them so that consumers embrace Lottery as part of who they are and want everyone to know it.  How is Lottery evolving its approach to create this emotional connection that drives sales? 

--  Multi-Jurisdictional Games, promotional campaigns, and marketing strategies   Creating truly national brands requires national advertising, marketing, promotion, and distribution.  Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort.  Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs?  Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show.  How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives?  What are some actionable ideas for additional nation-wide promotions and marketing campaigns?

--  Retail Modernization drives Lottery Modernization     Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.  How can Team Lottery continue to modernize itself to take full advantage of these trends?   

--  The triumph of Traditional Lottery over i-gaming      The growth of casinos and casino-style i-gaming has flattened-out in the mature markets of Europe.  And sales are falling far short of projections in the U.S states that offer it now.  But not Lottery, which continues to grow. Additionally, casino-style gaming (both on-line and land-based casinos) is rife with intense competition that drives margins lower and lower.  Could the coming two years be the window of opportunity for Lottery to push harder than ever to focus on its strengths, its core competencies and products, and consolidate its position with the traditional games for the traditional lottery markets? The last few years have been witness to some major innovation. How can Team Lottery continue to build on that, add to the vitality and excitement and accelerate the rate of progress and innovation in Lottery’s traditional games? 

--  Leveraging the promotional power of the Internet to drive Retail sales       Is the real power of the Internet is as a promotional tool, much more than as a channel for distribution?  Marketing and promotional strategies are integrating the on-line and off-line worlds to drive sales at land-based Retail, leveraging the power of the Internet as a promotional tool to drive store traffic and lottery sales.    How are digital channels being used to generate maximum consumer engagement that results in increased sales at Retail? 

--  Decision-Driven Leadership: Exploiting the Abundance of Opportunity (or ... don't wait for a crisis to act)      The nation-wide approach to managing the multi-state games is not easy.  Forty four lotteries with different agendas need to manage the games together as one cohesive, unified body of decision-makers.  Creating nation-wide strategies for branding, promotions, advertising, distribution, and whatever else can be transplanted onto the national stage, could be the key to Lottery’s version of the “Next Big Thing."    What is the kind of governance structure that will drive effective decision-making and action? How can lotteries work together to act now to produce the results we need sooner than later in the multi-state gaming space?  

Conference website: www.PublicGaming.org  

Video-recording website: www.PGRItalks.com 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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