About 60 percent of 2013 Lottery revenue went to players, 30 percent to the School Aid Fund and 7 percent to retailers
“We hope the new service will offer a way for those who currently don’t buy tickets at a traditional lottery retailer to try some of our games,” said Alice Garland, executive director of the N.C. Education Lottery. “The subscription service comes with safeguards to ensure it meets requirements that no tickets are sold to anyone who is not physically in North Carolina or to anyone who is under 18, the legal age for playing the lottery.”
“The Florida Lottery has established itself as a billion-dollar-a-year resource for education, and continues to flourish,” said Florida Lottery Secretary Cynthia O’Connell.  “The Lottery takes its commitment to education seriously, and Floridians can always count on the Lottery to generate additional funds to benefit the state’s most valuable resource of its future – our students. The Lottery’s success has been made possible by the support and dedication of our players, stakeholders, employees, retailers and partners.”
The new Virtual Games proposition offers players a new gaming experience as they have the opportunity to place their fixed-odds bets on virtual sporting events, such as football matches, horses and dogs races, which are readily available.
The lottery will offer an online subscription service for Powerball, Mega Millions and Carolina Cash 5.  "We hope the new service will offer a way for those who currently don't buy tickets at a traditional lottery retailer to try some of our games," said Alice Garland, executive director of the N.C. Education Lottery. North Carolina joins at least 11 other state lotteries in the United States that already provide a subscription service to their lottery players. Lottery players cannot use the service to buy a single draw ticket or to buy instant scratch-off tickets, the most popular game the lottery offers. A subscription to at least two weeks of drawings for one of the three games is required for any purchase.
The announcement of the successful applicant will be made by Minister Davies on 31 August 2014 with the licence being signed on 31 October 2014. On 1 June 2015, the new National Lottery licensee will commence operations
“The Lottery is offering a unique promotional experience to its Powerball players. Many New Jersey Lottery fans are also passionate about football. This is a great opportunity to get two winning chances with one purchase,” said Carole Hedinger, New Jersey Lottery Executive Director.
"We are pleased to continue our relationship with Scientific Games. Their winning proposal was the only bid to receive a 'significantly exceeds' rating and we know they are capable of providing the best offering to the California Lottery in terms of experience, capability and game innovation," said Paula LaBrie, Acting Director for the California State Lottery. "Scientific Games gives us access to a great team of experienced professionals to work with us on the execution of our business plan initiatives following a record breaking year of contributions to education." "The California Lottery is a long valued customer of Scientific Games. Our history together began in 1985 when the Lottery started. We are honored to be selected for our creativity, game innovation and unique capability to continue to support the Lottery's growth," said James Kennedy, Executive Vice President and Group Chief Executive of Lottery for Scientific Games. In fiscal year 2012-13, the California Lottery celebrated record instant game sales of $3.0 billion, an increase of 8.5% over the prior fiscal year. The Lottery recently launched Fortune 55, the first HTML 2nd Chance interactive game in the U.S. lottery industry.
PGRI Note: The competitive landscape as it is evolving in the mid-Atlantic and North-East states could serve as a crystal ball into the future of the industry elsewhere.  U.S. states are recognizing that the public policy question is no longer about whether or not gambling should be allowed.  Gambling is so readily accessible to everyone everywhere that the only issue now is about who will reap the economic benefits of this industry.  Progressive state legislators realize that the only prudent public policy is to regulate and tax this industry and channel the benefits back to the citizens of their own state (as opposed to forcing their citizens to enrich neighbouring states with their gambling dollars).  The states of PA, NY, NJ, DE, WV, CT, RI, MD, WV are locked into pitched battle over the regional gambling market.  Massachusetts, New Hampshire, and others are considering their options for how to get into the game.  A result of this competition may be a reshaping of consumer behaviour to the effect of turning all forms of gaming and gambling into local markets.  Will “destination resort” hubs like Las Vegas and Atlantic City be able to compete with the world-class facilities being opened in distributed, i.e. local, markets all around the country?  The advent of i-gaming will create yet more consumer options, further fragmenting the market, and creating fabulous opportunity for states and their lotteries to take the leadership role in shaping the future of this industry.
The Hoosier Lottery is celebrating the biggest Mega Millions jackpot in a year and a half with a free ticket giveaway at two Indianapolis locations.  The first 257 players, 18 and older, at the a selected number of locations will receive a free shot at Tuesday night’s $257 million jackpot, while supplies last
A small, shuttered casino in a tiny Michigan town is at the center of a case coming Monday before the U.S. Supreme Court that could redefine when American Indian tribes can be sued and under what conditions.  A decision - if the court makes one - could affect all sorts of commercial activities that tribes do from casino gambling to payday lending and/or it could give state governments more leeway to sue Native American groups. As it stands now, the federal government can file suit against a tribe, but states are largely barred from doing so unless a tribe has either agreed to waive its sovereign immunity or had it abrogated by Congress.  But the Michigan Attorney General's Office is arguing that immunity shouldn't stop its suit to block the Bay Mills Indian Community from opening a casino outside tribal lands because the federal government has, so far, declined to act to defend the rights of the state.  However, tribes see it differently with worries that a Supreme Court decision could open them up to a flurry of lawsuits discouraging off-reservation activities.  The implications are so great that the National Congress of American Indians - the oldest tribal rights group, representing hundreds of tribes - asked the U.S. Department of the Interior to settle the case before the court hears it.
Mr. Younes El Mechrafi, CEO of MDJS, stated: "To tackle this issue we propose responsible, entertaining and non addictive games that channel the players to the legal market, after several months of continuous efforts and a very strong mobilization of MDJS team and stakeholders, we achieved the European Lotteries Responsible Gaming certification along with WLA Level 4 Responsible gaming Framework. This could not have been done without the valuable support of our partner INTRALOT”.
“Reaching the sales level of the previous period with less jackpots to work with is a result of a growing database and customer retention efforts”, said Mr Mike Veverka, CEO of Jumbo Interactive. “The internet lottery market in Australia continues to grow but is subject to the same short-term fluctuations caused by jackpots”, he said.  Furthermore, the bulk of ticket sales for the $30 million New Year’s Eve Megadraw will be booked in the second half rather than the current half year period with the draw scheduled for 4 January, 2014. The balance sheet remains strong with Net Assets rising from $20.5 million at 30 June 2013 to $21.3 million at 31 October 2013 despite international expansion expenses in Germany, Mexico and the USA. The Company’s cash position also remains strong at $23.3 million at 31 October 2013 ($15.7 million net cash plus $7.6 million players’ funds).
Lawmakers are expected within days to submit a bill requiring that the government craft legislation and set the stage for approving casino-resorts. The bipartisan bill, which is backed by the ruling Liberal Democratic Party, is likely to pass parliament next year.  Proponents hope Japan will start licensing casinos in 2016.


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The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.

Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.

Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”. PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join us in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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