|About 60 percent of 2013 Lottery revenue went to players, 30 percent to the School Aid Fund and 7 percent to retailers|
|“We hope the new service will offer a way for those who currently don’t buy tickets at a traditional lottery retailer to try some of our games,” said Alice Garland, executive director of the N.C. Education Lottery. “The subscription service comes with safeguards to ensure it meets requirements that no tickets are sold to anyone who is not physically in North Carolina or to anyone who is under 18, the legal age for playing the lottery.”|
|“The Florida Lottery has established itself as a billion-dollar-a-year resource for education, and continues to flourish,” said Florida Lottery Secretary Cynthia O’Connell. “The Lottery takes its commitment to education seriously, and Floridians can always count on the Lottery to generate additional funds to benefit the state’s most valuable resource of its future – our students. The Lottery’s success has been made possible by the support and dedication of our players, stakeholders, employees, retailers and partners.”|
|The new Virtual Games proposition offers players a new gaming experience as they have the opportunity to place their fixed-odds bets on virtual sporting events, such as football matches, horses and dogs races, which are readily available.|
|The lottery will offer an online subscription service for Powerball, Mega Millions and Carolina Cash 5. "We hope the new service will offer a way for those who currently don't buy tickets at a traditional lottery retailer to try some of our games," said Alice Garland, executive director of the N.C. Education Lottery. North Carolina joins at least 11 other state lotteries in the United States that already provide a subscription service to their lottery players. Lottery players cannot use the service to buy a single draw ticket or to buy instant scratch-off tickets, the most popular game the lottery offers. A subscription to at least two weeks of drawings for one of the three games is required for any purchase.|
|The announcement of the successful applicant will be made by Minister Davies on 31 August 2014 with the licence being signed on 31 October 2014. On 1 June 2015, the new National Lottery licensee will commence operations|
|“The Lottery is offering a unique promotional experience to its Powerball players. Many New Jersey Lottery fans are also passionate about football. This is a great opportunity to get two winning chances with one purchase,” said Carole Hedinger, New Jersey Lottery Executive Director.|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014