|"Scientific Games has been a trusted supplier to the Delaware Lottery since our first instant game in 1976 and we are pleased to extend this successful relationship," said Vernon Kirk, Delaware Lottery Director. "The extension enables us to continue delivering games that Delaware players find entertaining and that help our retailers grow sales as we fulfill our mission to return maximum contributions to the State of Delaware's General Fund."|
|“We are proud to continue our collaboration with the Maine State Lottery. In the more than three decades that we have been their trusted partner, the Lottery’s revenue has experienced continued growth.” said Pat McHugh, President, North America Lottery Systems for Scientific Games. “Our focus is aligned with the Lottery’s mission to responsibly maximize revenue growth to generate additional funds for the state and the local businesses that depend on lottery sales.”|
|The Implication´s of RAWA´s “Restoration of America´s Wire Act” Passage - The aim of the bill is to
restore [the] long-standing United States policy that the Wire Act prohibits all forms of Internet gambling. If passed, the bill would apply to online casinos and online State lotteries as well as online poker, with the only exceptions being online pari-mutuel betting on horse racing (exempted by the Interstate Horseracing Act 1978) and fantasy sports betting (exempted by UIGEA). Under the current wording of the proposed legislation, online poker in the three regulated markets of Nevada, New Jersey and Delaware would have to cease, and all attempts to bring online poker to California, Pennsylvania and other states would be pointless. Effectively, if RAWA passes Congress during the forthcoming session, it would put an end to legalised online poker in the United States.
|“The most common request we receive from our players is for a new game that offers an opportunity for more players to become millionaires,” said Secretary Cynthia O’Connell. “Our players have always enjoyed Monopoly-themed Scratch-Off games, and the MONOPOLY MILLIONAIRES’ CLUB Terminal game is sure to deliver even more fun and excitement, while also generating additional revenue for Florida’s students and schools.”|
|“This new game spreads the wealth and does what consumers want,” said Lottery CEO Rich, who predicted the new lottery product would have “millennial” appeal to players in their 20s and 30s with its interactive components, while older players will get a “throwback feel” from the new “mainstay” game with an iconic Hasbro brand.|
Watch the excellent interviews below
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
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Public Gaming Magazine January/February 2014