Three states launched online poker and gambling regimes in 2013, and none in 2014.  Morgan Stanley prognosticators project that California will be the only state to climb on board next year, with a launch not happening until 2016.
"Retailers are racing to engage consumers across their existing channels, striving to integrate their in-store and digital merchandising," said Peter Zaballos, vice president of marketing and product at SPS Commerce. "We believe this research study highlights how much fundamental change retailers and supplies must make in their business processes and technology systems as the adoption of mobile apps, social media strategies and digital wallets such as ApplePay change how consumers shop."
A 30-percent tax would, in fact, be applied to lottery games and a 40-percent one (if not higher) to live slots.
The tax hike is supposed to be included in the upcoming Czech Lottery law, an ambitious text that the current government plan to use to roll out a complete overhaul of the country’s gambling industry.  The law, which is expected to enter into force in 2016, is supposed to open the Czech online gambling market to international operators through the adoption of a system similar to the one that Ireland is planning to launch during the first months of 2015.
Gov. Rick Scott’s second-term management team continues to take shape with December appointments and reappointments “Under Secretary O’Connell’s leadership, the Florida Lottery brought in record sales resulting in an all-time record transfer to Florida’s Education Enhancement Trust Fund,” said Scott. “She is committed to continuing to maximizing funding for education.” O’Connell was appointed Lottery Secretary in 2011 and is a former advertising manager for First Florida Bank Inc. The Lake City native leads a lottery staff of about 400 and a network of more than 13,000 licensed retailers of lottery games
We will see a major shift in social media analytics from community growth to community engagement. While community growth was about fan acquisition, community engagement is about conversations. With technology now enabling the consumer profiling and fan-to-customer mapping, conversation is set to go mainstream.  Social media listening tools will be deeply integrated with internal CRMs to provide a unified view of transactions, conversations & customer profile, which will further enrich the engagement experience.
“I think there will be efforts made to look at the Wire Act in a Republican-initiated Congress, yes I do,” Reid reportedly said. “I think there will be efforts made to get rid of the Wire Act. If there is a chance to [legalize] poker, I will do that, but I am not for the Wire Act,” Reid added. In other words, he and Adelson are aligned to some extent.
PGRI Note: One can hope that the U.S. Congress will not accede to Reid’s shamelessly self-serving manipulations to shape national policy to mirror the interests of Las Vegas billionaires who fund his political campaigns.
"I am eager to begin my role with the OLG Board and management team at this critical point in OLG's transition," said Stephen Rigby "I will be focused on helping to ensure OLG is offering its customers the best possible lottery and gaming entertainment experience for the benefit of the people and the Province of Ontario
PGRI Note: Near-Field Communication (NFC) and “crypto-currency” will bring digital and Internet into the land-based retail environment.
Amount played went from $1,175,335.96 in Nov 2913 to $6,939,883.67 in Nov 2014.  Revenue breakdown by game category broken out by monthly results.
In pursuit of added tax revenues for the state, Spain has followed suit with what is shaping up to be a general movement across European countries to regulate online gambling. France, Greece, Denmark and the Netherlands are among the countries developing contemporary regulation guidelines to harness the benefits of the exponential growth of the online gambling industry over the past decade.
The sites are not as close to NJ as some feared they might be.
The North Dakota Lottery offers five multi-state games, and ticket sales are highly dependent on big jackpots, Miller said. North Dakota also experienced record lottery sales in 2012 and 2013, and Miller said the number of jackpots during those two years resulted in player fatigue in 2014, with some players waiting for bigger jackpots before jumping into the game.  “You can’t continually sustain that growth,” he said, adding, “We’re very pleased with the results of the lottery.”
Rebecca Hargrove, chairwoman of Monopoly Millionaires' Club and president and CEO of the Tennessee Lottery, said officials want to learn from the game, which was aimed at players who have asked for prize money to be split between more people.   "Every project gives you the chance to experience and grow," she said in a statement. "As with any other consumer good, our goal is always to provide a game that players want."
“In any industry, innovation is the name of the game,” said New Mexico Lottery CEO David Barden.  “We will continue to innovate on behalf of players who have asked for a game that shares the wealth among many winners rather than makes only a few people extraordinarily rich.”

“Lotteries developed the MONOPOLY MILLIONAIRES’ CLUB game concept based on feedback from players across the nation who desired a game with the potential to make many people millionaires rather than just one person winning many millions,” said Alice Garland, executive director of the N.C. Education Lottery. But sales have disappointed the participating lottery agencies, Garland said. The focus now will be on reviewing and improving the game to create one “ truly entertaining to our players and one that they will really enjoy," Garland said.








SMART-TECH 2015

SMART-TECH 2015

New York Marriott Marquis in New York City Times Square
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Government Lotteries and their commercial partners have become the market leaders.   Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer.   All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.

Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”.  

PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming.   Join is in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place. 


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SMART-TECH 2015
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Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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