|Nevada is on the cusp of what could be a casino revolution, drawing up plans for the introduction of arcade-style video games that would pay out winnings based on a gambler's skill at, say, blasting aliens out of the sky, destroying enemy tanks or driving a virtual race car around a track. The idea is aimed largely at attracting younger people who have been raised on Xbox, PlayStation and mobile game apps and don't get much of a thrill out of sitting in front of slot machines, watching reels of lucky 7s and cherries. And what happens in Vegas is likely to influence Atlantic City, tribal casinos and other gambling spots around the country. Nevada's 151,000 slot machines are, by law, purely games of chance, meaning everyone has the same chance of winning. Game developers, slot machine makers, lawmakers and regulators are betting new skill-based games could give a bottom-line boost to Nevada's casinos, which have seen gambling revenue slump from nearly $12.9 billion in 2007 to about $11 billion in 2014, with slot proceeds alone plunging 20 percent. Nevada's gambling regulators hope to have the rules drafted and ready for the Nevada Gaming Commission to approve as early as October.|
From Hudson Alley to Silicon Valley, investors are captivated by startups leveraging research in cognitive science to affect user behavior. The timing of the success of these new behavioral science ventures fits conveniently in line with recent investments from academia in cognitive science programs. Gamification is but one of many approaches to engage people and help users become better versions of themselves.
|Lottery sales set a new record in the 2015 fiscal year, totaling $4.973 billion, compared to $4.825 billion for the same period in fiscal 2014.|
|Former CEO and president Gary Loveman remains the company's chairman and plans to oversee the restructuring of subsidiary Caesars Entertainment Operating Co. which filed for bankruptcy in January in an effort to shed some of its $18.4 billion in debt. Loveman, a former Harvard business professor, had been CEO of Caesars Entertainment Corp. for 12 years.|
|According to the proposal that still requires the approval of the Assembly, the mini “boutique” casinos could have as few as 200 rooms instead of the 500 that are required under existing regulations.|
|Governor Scott said, “The Florida Lottery helps to provide more opportunities for our students to receive the best education possible. These important investments provided more than $100 million toward education every month, allowing schools to continue benefiting from their success.” “The success accomplished by the Florida Lottery this year is a result of daily efforts made by our employees and retailers,” said Secretary O’Connell. “Florida Lottery players, stakeholders and the public also deserve thanks for their support, allowing the Lottery to fulfill its mission of maximizing revenue to support Florida students and schools. We are proud to be a reliable source of additional funding for education, with Lottery contributions totaling more than $28 billion since 1988, including more than $1 billion annually for the past thirteen consecutive fiscal years.”|
|Bill C-290 is an act to amend the Criminal Code and "allow for wagering on the outcome of a single sporting event, which is currently illegal in Canada." The proposed legislation would repeal a section of the Criminal Code that prohibits betting on a single race, fight, sporting event or athletic contest. If passed, provinces would then be allowed to make the change to allow gamblers to bet on one game at a time rather than multiple games.|
|The IRS has proposed a rule that would reduce the size of the winning that would lead to the immediate filing of a tax form (called a W-2G) from $1,200 to $600. The prospect has the casino industry up in arms, and analysts and consultants warn that it could put a serious damper on gambling profits.|
|“Veikkaus is already successfully offering Internet and mobile-based services and products to players in Finland. Through this agreement, we will now gain even further flexibility with continued stability,” said Juha Koponen, Veikkaus Oy CEO. “Our players deserve and expect a world-class customer interactive and mobile experience equivalent to their experience with other established e-commerce leaders that offer products outside of Lottery. “Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels.”|
|State Treasurer Deb Goldberg told the Ledger in September, when she was still a candidate for the office, that she believes all lottery winners should have their names posted online, even if they set up trusts. The treasurer's office oversees the lottery.|
|Lottery Executive Director Beth Bresnahan is preparing to leave the agency at the beginning of July, and Treasurer Deborah Goldberg in late May named her deputy general counsel, Michael Sweeney, as interim director. Goldberg also said 'the Massachusetts Lottery cannot be complacent" and must go beyond just advertising to increase profits in the face of casino gambling."|
|“We understand the importance of operating our business in a socially responsible manner,” said IGT PLC CEO Marco Sala. “We believe a balanced and responsible sustainability strategy is the only way to ensure long-term value creation.”|
|Lennart Käll, CEO of Svenska Spel is convinced that all operators using Playscan are contributing to a safer gambling experience for their players. He says, “Playscan is a core component of our responsible gambling strategy, and will remain so. I’m very proud to see how the product has evolved – and the hard work done by the dedicated team behind it. It will be exciting to follow its future development.”|
|Dr. Heinz-Georg Sundermann, Managing LOTTO Hessen, "We are still plagued by the overregulation of state providers while illegal operators from abroad can operate freely in stores and on the internet and without restrictions."|
|Still, gross gaming revenue in Macau fell 36.2 percent to 17.4 billion patacas ($2.2 billion) in June.|
Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission. It is starting to happen in a big way. Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design. Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.
Building out the multi-state platform for Big-Box Corporate Account Retailers
Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations. Now, substantial progress is being made to meet the needs of these multi-state retailers. What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel?
Bricks & Clicks: The merging of Interactive and Land-Based Retail
Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online. How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do? How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives?
Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers. As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Betting on Interactive
Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information? How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?