|Tatts spokeswoman Elissa Lewis said the Saturday lotto rise was the first in 3½ years, and the sixth in 33 years. “It’s really to maintain the sustainability of the game,” Ms Lewis said. “Prize amounts have also gone up. Divisions two to six are expected to increase by up to 8.3 per cent. “Every registered customer was advised and notices were placed in outlets.” The decision follows a 10c-per-game Powerball price increase last March.|
|"Working in collaboration with GTECH as a partner has been an important component of our years of record-setting success, a period that has produced more than $3 billion for education-related programs to benefit students and their families in Tennessee," said Tennessee Education Lottery Corporation President and CEO Rebecca Hargrove. "They have delivered expertise and reliability to the benefit of all our stakeholders at the Tennessee Lottery. Now, on the strength of their impressive submission, we are pleased to partner once again with GTECH as we head into our next decade of successful operations."|
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Lottery Expo 2014 Conference Preliminary Program
September 9 to 11
Eden Roc Miami Beach Hotel www.edenrocmiami.com
Hosted by Public Gaming Research Institute and the Florida Lottery
GTECH, INTRALOT, HUDSON ALLEY SOFTWARE, LINQ3, SCIENTIFIC GAMES
Silver Sponsors and Exhibitors: Arrow International, Camelot Global Services, Carmanah Signs, Diamond Game, InComm, Jumbo Interactive, Pro-Lite
Tuesday, September 9:
WELCOME RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace
Wednesday, September 10, 2014
8:00 to 9:00 AM: Continental Breakfast
9:00 AM. Paul Jason, Chief Executive Officer, PGRI, opens the conference sessions
Cynthia O’Connell, Secretary, Florida Lottery, Co-Host Lottery Expo
Gary Grief, Executive Director, Texas Lottery,
President of the North American Association of State & Provincial Lotteries (NASPL)
Creating truly national brands requires national advertising, marketing, promotion, and distribution. Forging consensus among 44 + lotteries requires compromise, and the conviction that the goals are worth the effort. Some might ask: Why should we do that when our markets are confined to the boundaries of our state - and our state statutes, gaming cultures, and consumer attitudes all vary from state to state, and certainly from region to region. Why is it so important for Lottery Directors to work hard to create nation-wide branding and promotional programs? Multi-state initiatives provide economies of scale not achievable on an individual state basis. That is key to the TV Lottery Game Show. How relevant is that to the calculus of cost/benefits/ROI for other factors like developing new games, and new promotional and branding initiatives? What are some actionable ideas for additional nation-wide promotions and marketing campaigns?
Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery
Leslie Badger, Vice President Systems Marketing, Scientific Games Corp.
Connie Bloss, Vice President Marketing, Pennsylvania Lottery
Alice Garland, Executive Director, North Carolina Education Lottery
John Martin, Assistant Director, Maryland Lottery
Terry Presta, Executive Director, Kansas Lottery
Panel Discussion: Monopoly Millionaires’ Club
Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation, Executive Vice President World Lottery Association (WLA)
Connie Laverty O’Connor, Senior Vice President & Chief Customer Officer, GTECH Corp.
Terry Rich, Chief Executive Officer, Iowa Lottery Authority
Steve Saferin, President Properties Group & Chief Creative Officer, Scientific Games Corp.
Chuck Strutt, Executive Director, MUSL (Multi-State Lottery Association)
12:30 to 1:30 pm: Luncheon
Major Peter O’Connell Lottery Industry Lifetime Achievement Award
Sharp Award for Good Causes
Rebecca Hargrove Award for Mentorship
Turning Vision into Reality: Presentations from Conference Sponsors
Retail is changing. What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products? Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience. Integrating Retailer products into Lottery promotions, and vice-versa.
Moderator: May Scheve Reardon, Executive Director, Missouri Lottery
David Barden, Executive Director, New Mexico Lottery
Daniel Cage, Chief Executive Officer, Linq3
Larry Colatosti, Director, Retail Sales, Ontario Lottery & Gaming Corp.
Tom Dolan, Regional Sales Manager, Florida Lottery
Adam Perlow, Chief Executive Officer, Hudson Alley Software
RECEPTION: 5:00 to 7:00 pm Sea Breeze Terrace
Thursday, September 11
Tom Delancenserie, Vice President Sales, Florida Lottery
everage the promotional power of the Internet to drive Retail sales. How can marketing and promotional strategies integrate the on-line and off-line worlds to drive sales at land-based Retail?
Gary Gonder, COO and Director of Marketing, Sales and Communications , Missouri Lottery
James Hutchinson, Vice President – Marketing, Georgia Lottery Corporation
Larry Loss, Executive Vice President, Iowa Lottery
Wendy Montgomery, Vice President Lottery Marketing, Ontario Lottery and Gaming
Nikki Orcutt, Vice President Marketing, West Virginia Lottery
Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)
Turning Vision into Reality: Presentations from conference sponsors
Gordon Medenica, Lottery Industry Consultant, Former Director of New York Lottery, Former President of NASPL
Ryann Petit-Frere, Manager Digital Strategy, California Lottery
Casey McKenzie, Senior Principal Consultant, Impact 21 Group
Luncheon: 12:30 to 1:30 pm
Lucas Baffetti, General Manager of Loteria de San Luis
Konrad Komarczuk, Director of Innovation, Totalizator Sportowy (Polish Lottery)
Juan Torres, Administrative and finance manager of Grupo slots
Panel Discussion: Bridging the gap between the online and off-line worlds
Lottery and its retailers both want to drive sales performance by consolidating their position with current customers and attracting new customers. Lottery has always been a powerful driver of store traffic in the off-line world. How can Lottery do the same in the on-line world? How can Lottery and its retailers work together to build the omni-channel model that is so key to accomplishing our shared objectives? onnect with their consumer via Internet and Mobile app’s and are doing that. How can Lottery help them? How can Lottery consolidate its position as a valued partner to its retailers, while promoting the adoption of the Internet channel to connect with the consumer?
Moderator and Panelists: TBA
Closing night Reception
Conference website: www.PublicGaming.org
Video-recording website: www.PGRItalks.com
Public Gaming Magazine January/February 2014