|“GTECH is looking forward to offering lotteries humorous, animal themed instant tickets featuring From Frank imagery and content. We are confident the From Frank brand will add value and appeal to this category for lotteries,” said GTECH Senior Director, Brand Licensing & Marketing Pat Schmidt. Lotteries are excited about the brand and believe it will translate well into successful lottery games that will appeal to core and light players alike.”|
Gary Grief was inducted into the Lottery Industry Hall of Fame. The induction ceremony was held on Tuesday, September 30, at 4:00 pm, Room 312, at the Atlantic City Convention Center. Click here to visit the Lottery Industry Hall of Fame website
|“Pollard Banknote is pleased to partner with the Michigan Lottery to add this $10 price point and updated mobile app to their already successful Cashword family,” noted Doug Pollard, Co-Chief Executive Officer. “$500,000 Cashword exemplifies our expertise in expanding a core game family as well as our commitment to both paper and paperless innovation in the instant ticket sector.”|
|PGRI Note: This is a huge win for the rights of nations to determine their own regulatory and taxation structures. Nations like Gibraltar and Malta talk endlessly about serving the interests of consumers. The reality is that they just want to serve the interests of their indigenous industry of i-gaming operators. The tax rate in these countries for i-gaming profits is less than 1%. The remote operators based in Gibraltar and Malta just don’t want to pay the tax rate of the country where the player is actually playing (i.e. the country of consumption), which can be 15% and higher.|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014