The Kentucky Lottery Corp. directors took a major step toward online ticket sales at a meeting Friday by choosing to negotiate with GTECH to develop the computer-based system for what is being called iLottery services and games. Lottery president and CEO Arch Gleason said the outcome of the negotiations will determine what games will be offered online as well as when and how the ticket sales will be handled. He said the best initial candidates for online ticket sales are probably Powerball and Mega Millions. will be distributing almost 1 million fortune cookies in over 70 Chinese restaurants throughout Kansas City, St Louis, Springfield, Jefferson City and Columbia. This is the first time the Missouri Lottery has implemented this form of advertising. Missouri Lottery officials said they are tapping into this large audience by sponsoring the fortunes and lucky numbers inside the cookies, creating a fun way for players to pick their number for various lottery games. "The Missouri Lottery is continually searching for fun and innovative ways to reach new players," said May Scheve Reardon, executive director of the Missouri Lottery. "What could be more unique than using fortune cookie messages? We're anxious to see how customers respond to this new advertising medium."
Dating back to the 19th century, the Fat One is a cultural institution in Spain, where people stand in line for hours at certain sales points considered to be “lucky,” and tickets get sold months in advance.  The state agency hired advertising firm Leo Burnett to produce this year’s series of spots, said Selae president Inmaculada García Martínez.  Each commercial tells a short and moving story about ordinary people and how the lottery touches their lives, often indirectly.  Juan García Escudero, creative director at Leo Burnett, said they knew the focus had to be on the word “sharing.”  “The lottery is won by work colleagues, by people you see down at the corner bar, by relatives. We are all participating, really,” he said. Hence the decision to make this year’s slogan “The best prize is sharing it.”
Analyst firm Gartner forecasts there will be 25 billion things connected on the internet by 2020
Customer Acquisition was the key in a product-selling word.  Customer Retention is the key in a services-based world, and it’s all a services-based economy now.
A lot actually.  These are brands developed through the most advanced and creative application of data-analytics methodologies.
This legal dispute could result in a clarification of where Tribal sovereignty ends and states’ rights begin.  Does “sovereignty” entitle Tribes to offer internet gaming to residents located outside of their sovereign land?
Derik Mooberry, Group Chief Executive, Gaming
James Kennedy, Group Chief Executive, Lottery
Jordan Levin, President, Interactive
A bill that would have legalised casino gambling died when Japanese Prime Minister Shinzo Abe dissolved parliament on Friday. That means lawmakers cannot pass regulatory legislation next year, making it highly unlikely that any casinos will be ready in time to profit from tourists arriving for Japan’s 2020 summer Olympics. Developing new markets is important for casino companies as China’s corruption crackdown and a slowing economy curb revenues in Macau, the world’s biggest gaming hub. October revenues in Macau fell 23 %, the largest monthly drop on record. Japan is seen as the biggest unclaimed prize, a market that research firm Union Gaming estimated would generate $15 billion in annual revenues, more than double what Las Vegas recorded last year.
"Completing the Bally transaction brings together two exceptional organizations with a common culture of innovation and customer focus," said  Gavin Isaacs President and Chief Executive Officer of  Scientific Games "We are excited by the opportunities that will be created by combining each organization's core strengths in developing engaging gaming entertainment products, advanced technologies and systems, and providing value-added services to help our customers grow their revenues."
The decision from U.S. District Judge Michael Shipp was the expected outcome since the judge had ruled similarly in the past.  The state, locked in a legal battle with the NCAA and four professional sports leagues, is expected to appeal to a higher court.  "We are going to continue pursuing every legal option available," State Senate president Steve Sweeney said in a statement Friday. "The economic impact that sports wagering can have on New Jersey is far too important to simply shrug our shoulders and move on."  The ruling comes just over a week after NBA Commissioner Adam Silver said he supports legalizing sports gambling. Silver is the first commissioner of a major U.S. sports league to make such a stand.
“Over the past 23 years, GTECH’s flexible technology solutions and marketing insights have supported the Missouri Lottery’s innovative approaches and multi-faceted portfolio,” said GTECH Americas President and CEO Jaymin B. Patel. “Through this agreement, our robust, forward-thinking solutions will help to ensure that the Lottery continues to grow and raise funds for good causes." “The Missouri Lottery is continuously seeking new ways to increase profits for public education through strategic innovation,” said Missouri Lottery Executive Director May Scheve Reardon. “This agreement with GTECH will continue to drive the Lottery’s performance to greater levels as technology and player demographics evolve.”
Mr. Antonopoulos commented:“After 22 years at the helm of INTRALOT since its founding I believe this is the time for a necessary management renewal. My colleagues and I are thankful for the support of the Chairman of the Board and the Shareholders in a most enjoyable journey towards the creation of a large multinational company deeply rooted in five continents. I will continue to support the Board and the management, towards the achievement of the company goals in the new era”.
The Pala Indian tribe of California is expected to launch its Internet gambling site in New Jersey, the first tribe to do so.
Senator Harry Reid may still be working with Sheldon Adelson to push through the “Restoration of the Wire ACT” (RAWA) during the “lame duck” session.  Lobbyists for Adelson’s Las Vegas Sands Corp. have been working in recent weeks to press for quick passage of the measure, holding discussions with aides to House Speaker John A. Boehner (R-Ohio) and Senate Majority Leader Harry M. Reid (D-Nev.).
Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income.  Comprising  of the U.S. population, brands need to understand how to market to Gen Z. Here are three things every marketer should know about this group:

1. When it comes to social media, it's all about YouTube and Snapchat:  93% of Gen Z  say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day. 2. Empower them to do things themselves: Self-reliance and empowerment are the key elements of engagement. And marketing strategies will need to speak to this need for efficiency to be successful.Brands should give customers the tools to learn, do or experience things themselves. 3. Take a cross-platform marketing approach: Gen Z, even more than their Gen Y counterparts, will travel across digital mediums. It's important for brands travel with them. Brands will need to master platform-specific tactics for a variety of channels, ensuring maximum engagement with their target audience.Beyond the actual utility of digital, most Gen Z kids have an emotional dependence on their digital connections, which is hardly seen in other demographic groups. Many older generations also use digital devices significantly, but mostly as a utility tool. Playing to Gen Z's emotional needs and platform-specific desires will yield greater success for any brand.

For many enterprises, big data analytics may seem more like a collection of science experiments rather than a refined discipline that delivers tangible insights. And organizations experimenting with big data tools may also find their tried-and-true data-management methods aren't producing the results they had hoped for.  The solution may be to add social media collaboration and crowdsourcing to analytics.  A social media approach to analytics could help enterprises get more value from their big data systems. This social approach shows relationships between data sets.
We’re living in a volatile, uncertain, complex and ambiguous (VUCA) world.
The state of California has filed a criminal complaint against the Iipay Nation of Santa Ysabel, over the launching earlier this month of real-money online gambling products.   The Iipay Nation moved forward with its plans while asserting that in its view, the offering of such games was already legal, and need not be approved by the state’s legislature, which has IGRA-driven gambling compacts with dozens of California tribes governing other forms of gambling.In its motion, the California Attorney General’s office asserts that the real-money bingo product, which is available to all Californians aged 18 and above, regardless of specific location within the state, is a form of Class III gaming as defined under IGRA and is thus illegal to be offered to off-reservation gamblers.  Wrote the state, “The Tribe’s self-proclaimed ‘groundbreaking’ efforts to make Internet gambling available to Californians ‘anytime & anywhere’ breach the tribal-state class III gaming compact between the Tribe and the State, do not comply with [IGRA], and violate [UIGEA].”
“The real intention of this bill is to remove the states' 10th Amendment authority to regulate online gambling as states see fit within their own borders,” the letter said.  “We hope you will not allow RAWA to become yet another instance where the federal government expands its encroachment into the states’ purview.  State governments are more than capable of making this decision.  The states have always led the way in regulating gambling,” the letter said.  “That is why a diverse coalition of organizations including the Democratic Governors Association, National Governors Association, National Conference of State Legislatures and numerous civil libertarian, free market and conservative groups have already spoken out against this legislation,” the letter said.
The EU's proposed new draft law on VAT, which aims to collect more taxes from Internet giants like Amazon or Apple, provides that taxes are to be based not on the location of the provider of goods and services, but on the location of the customer.
The first offerings – blackjack and roulette – will roll out on a market-by-market basis beginning this month with completion anticipated by the end of 2014. PokerStars will add sports betting and other popular casino games in 2015. It also plans to launch a full-featured casino on mobile and web in 2015.
The revenue growth greatly exceeded the industry average of 9.4%. Since the same quarter one year prior, revenues rose by 28.7%. The gross profit margin is also very high, coming in at 72.45%.
"For the first time Norsk Tipping will launch a new lottery game with a prime-time TV show, says Maria Sandell. This will be the way forward in the largest segment of the gaming industry that has been standing still for so long."


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The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.

Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.

Steve Jobs once said “The only ones crazy enough to think they can change the world are the ones that do”. PGRI Conferences are about giving voice to the ideas that matter most, the ideas that are making an impact, the ideas that may even be changing the world of government-gaming. Join us in New York to be a part of the movement to reinvent Lottery for the modern consumer-driven market-place.

Public Gaming /Paul Jason -   / Susan Jason -  /Office Phone - + 425-449-3000  
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