LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015       PLATINUM SPONSORS                   
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“I want to congratulate Michael on a well-deserved honor,” said Gary Grief, executive director of the Texas Lottery. “Michael exemplifies the distinguished performance and overall excellence in the lottery industry that this prestigious national award recognizes.”
Gordon Medenica, Maryland Lottery and Gaming Director. says the gaming industry is a lot like the movie business: "You launch a bunch of movies and not every one’s a blockbuster.” It's the same with the lottery — not every game is a hit with customers. But Medenica, the new head of the Maryland Lottery and Gaming Control Agency, is hoping the next game the Maryland Lottery introduces is a smash. The Maryland Lottery is planning to bring a new draw game to the market in the first quarter of 2016. The $2 game, Cash4Life, holds drawings twice a week with a top prize of $1,000 a day for life.
“We are pleased to report for the first time as a single Company,” said Marco Sala, CEO of IGT. “As anticipated, our second quarter results reflect the stable growth characteristics of our global lottery operations and a meaningful sequential improvement in our gaming operations. We have accomplished a lot in the past four months, notably organizing ourselves under a single leadership team and consolidating our manufacturing footprint. There is much more ahead of us. In this year of transformation, we will continue to focus on integration to provide a solid foundation for future growth and value creation.”
“As in previous years, the Lottery strives to exceed financial expectations and will continue to raise the bar in the effort to provide much needed funding for Oklahoma education,” said Rollo Redburn, Executive Director. More than $685 million has been contributed to education since November 2005.
“The $38.5 million increase in lottery sales, along with record sales of scratch-off tickets, are indications that traditional lottery products are poised for continued growth,” said Maryland Lottery and Gaming Director Gordon Medenica. “The coming year will bring many new opportunities, from the expansion of traditional lottery games to the opening of the state’s sixth casino.”
There is a battle brewing over the right to acquire Gibraltar-based online gambling company Bwin.Party Digital Entertainment, which owns popular brands PartyPoker and World Poker Tour. The bidding war is quite confusing, with a winner (888 Holdings) having been announced last month and yet the bidding continues from another potential suiter (GVC, which is backed by U.S. private equity firm Cerberus Capital Management.
Players who don’t know what teams to pick can ask their retailers for a partial or full Quick Pick. With a Quick Pick, the Lottery will generate a ticket with teams selected at random. “We introduced the Quick Pick in 2014, and it’s been very successful in helping people who are interested in playing but don’t know what teams to pick,” explains Delaware Lottery Director Vernon Kirk.
They’ve hired more than 1,000 new associates in the past year – less than 2% of applicants overall. “You can’t outsource innovation,” Walmart SVP and CTO Jeremy King says. “It’s important to own and build it at that scale.” In the final analysis, @WalmartLabs is doing everything it can to drive ecommerce innovation at scale – and to attract the talent it needs to catch up to Amazon.
According to YouTube analytics specialist Tubular, 15 percent of all uploads on the site are game-related (with Minecraft holding top top spot for most number of views, a whopping 62.7 billion).  Earlier this year, YouTube a series of updates to its streaming capabilities, and the upcoming launch of its gaming arm — YouTube Gaming, built and organized specifically for the gaming community.  With over 25,000 titles, the project hopes to consolidate gaming news, reviews and live videos into a single, streamlined app and website.
Play at the Pump, the California Lottery’s latest attempt to expand the lotto market, enabling credit card users to both fill up and buy up to $20 worth of Quick Picks without ever having to go inside. At the pump, drivers insert their credit card and then their license to prove they are of legal gambling age. After making their picks and filling up, the lottery numbers show up directly on the receipt.
Online retail sales in the capital in the first half of the year reached 79.2 billion Yuan (US$12.77 billion).  The online proportion in total retail sales jumped from 2% in 2010 to 15.1% in 2014.
Charlie McIntyre, Executive Director for the New Hampshire Lottery said, “This has been an amazing year of record sales with instant games making up the majority of our revenue. Our success in accomplishing the Lottery’s mission to maximize revenues for aid to public education in New Hampshire and to provide secure and entertaining games to our players could not have been possible without our relationship with Scientific Games.”

Conference call: Tuesday, August 11, 2015 8:00 a.m. EDT / 1:00 p.m. BST / 2:00 p.m. CEST

Globally, the market is at least $1 trillion, 90 percent of it conducted illegally, said Patrick Jay, who oversaw Asia's largest regulated sportsbook as director of trading at the Hong Kong Jockey Club. It could be as big as $3 trillion, nearly all of it illegal, he estimated.   Americans bet $3.8 billion illegally on this year's Super Bowl game, compared to approximately $100 million of legal bets on the event annually, according to American Gaming Association estimates.  So far, the NBA is the sole league calling for federal authorization.
As the Italian authorities continue to investigate the relationship between a number of gambling companies and organized crime, questions arise about the real effectiveness of the legislation in place in Malta, Europe's hottest spots for the online gaming industry. According to the report 2014: The Year of Transformation issued by the Malta Gaming Authority (MGA) on June 23, the island is now home to 283 companies authorized to offer remote gambling services. With the total of MGA-issued remote gaming licenses moving from 358 in 2010 to 419 in 2014, the industry gave a considerable contribution to the country's treasury, as the gaming tax alone generated revenue of €25.8 million in 2014, representing a 21.7-percent increase from the €21.2 million created in 2012. The system may have already reached maximum capacity, as police operations that led to the arrest of 41 individuals and the closure of several gambling companies shows that the controls may not be as rigorous as the legislation demands. The limits of the Maltese system were unveiled by Italy's Anti-Mafia Police, and this now risks to damage the work that Malta's authority has done to attract foreign businesses to the island.
“We are excited by this strategic investment and partnership with William Hill,” said Ilan Rosen, Chief Executive of NeoGames. “Apart from being a strong vote of confidence in our company and future expansion plans by one of the leading players in the gambling world, this also opens up promising areas for synergies between our companies which will benefit our Lottery customers, bringing William Hill’s expertise and excellence in areas such as Sports Betting and driving Omni-channel growth.” James Henderson, Chief Executive Officer of William Hill, commented: "The emergent online lottery market is an exciting new opportunity in the gambling sector and NeoGames is a disruptive technology and service provider, offering Lottery rights holders a great experience with expertise that provides a compelling alternative to legacy system providers. This agreement gives William Hill good optionality in a new market that is increasingly attractive to gambling customers"
"Our first Frogger Scratch Game™ was the Idaho Lottery's top-selling $5 game of all time. Given the chance to add a second edition to bolster this year's fiscal year-end sales, we jumped at the opportunity," said Jeff Anderson, Idaho Lottery Director.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage


EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage


WORLD LOTTERY SUMMIT Photos Rome






LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
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**Eden Roc Hotel room block  is now sold out please call us @425-449-3000  if you need a room we saved a few rooms.
 

Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:

 

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission.  It is starting to happen in a big way.  Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design.  Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.   

 

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

 

Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

 

Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers.  As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

 

Betting on Interactive

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?

 

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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