|“Throughout our nearly 20-year partnership, GTECH and Washington’s Lottery have shared a commitment to the highest quality in every aspect of lottery products and system performance. During that time, we have come to understand the Lottery’s vision and mission for the future. We are prepared to support the Lottery’s growth strategy with a set of innovative solutions that offer the flexibility and the ability to adapt to changes in the industry and the demands of the marketplace, now and over the next decade,” said GTECH Americas’ President and CEO Jaymin B. Patel.|
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|"We are very proud to welcome our new customer Mifal Hapais to the NOVOMATIC Group. It is a positive proof of the market's need for more competition amongst the top tier providers, in order to bring innovation and value to this growing market", said Thomas Graf, CTO of NOVOMATIC AG. "We are very pleased to have concluded this contract with NOVOMATIC. Their commitment to us as a client is a lesson in excellent service, and their complete solution is a lesson in innovation. We are looking for- ward to many years of success, which will allow Mifal Hapais to increase the contribution for our good causes", said Eli Dadon, CEO of Mifal Hapais.|
|“Being recognized for our Global Expansion rewards our efforts to provide state-of-the-art products and services to our customers worldwide and verifies our dedication to excellence and our innovative approach of doing business. Moreover, it inspires us to further expand our global footprint in the five continents and enrich our successful track record”, said George Zenzefilis, INTRALOT Group Chief of Products and Services.|
|“It’s been an exciting year for the California Lottery, with great new games and promotions and big jackpots,” Acting Lottery Director Paula LaBrie said. “We’re proud of the record-breaking amount of supplemental funds sent to California’s public schools. However, it’s a new year and we plan to work even harder to further our mission of supporting those schools and their students.”|
www.publicgaming.org for Early
The tipping point has arrived. Regulatory changes, universal consumer adoption of digital communication technologies, and the adoption of multi-channel retailing by lottery operators are transforming the face of the industry. The convergence of social media, internet promotional strategies, and traditional advertising channels is opening up entirely new vistas for Lottery to connect with its customers.
Government Lotteries and their commercial partners have become the market leaders. Instead of responding to change as it occurs in the market-place, Team Lottery is leading the charge with innovative approaches to brand extensions, integrating multi-media strategies for new customer-acquisition and core customer relationship management, aligning game development and marketing strategies with real-world player profiles instead of old-school demographic segmentation, and converting ‘big data’ into better products delivered at the right time, in the right place, to the right consumer. All the pieces are in place for Team Lottery to consolidate its position as the most progressive, exciting, and trusted operator in the games-of-chance industry.
Public Gaming Magazine January/February 2014