LOTTERY EXPO 2015 - Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015   PLATINUM SPONSORS                     
SILVER SPONSORS and Exhibitors        

Suffolk Superior Court Judge Janet Sanders said she'll hold a Sept. 22 hearing to consider the state's other arguments for throwing out the lawsuit. Among those arguments is that the casino licensing competition and award process is not subject to judicial review.
“These game changes will create more winners, more millionaires and more chances to win than ever before,” said Lotto New Zealand’s Chief Executive Wayne Pickup.   Lotto, Powerball and Strike will be played in exactly the same way on Wednesday as they are on Saturday.   The jackpot for Powerball will be linked between both draws, which means that if the top prize isn’t struck on Saturday it will increase and be up for grabs on the following Wednesday – and so on, until it’s won.    “This means the Powerball jackpot will grow bigger, faster – giving our customers more to play for, more often,” said Mr Pickup.    “We’ve listened to what our customers have told us. They love winning, they love simplicity, and they love convenience. That’s Lotto on a Wednesday and a Saturday.”   This is the latest in a series of innovations from Lotto New Zealand, bringing customers new ways to play and win.   “Recent innovations like our ticket-checker app for smartphones and online subscriptions have improved the experience for our players and made playing our games more convenient,” said Mr Pickup.
“This is a great achievement for the California Lottery and great news for our state’s public schools,” Acting Lottery Director Paula LaBrie said. “And with great new games, fun promotions and a sustainable growth strategy, it’s a really exciting time for the Lottery. Our team is firmly committed to doing everything possible to make Fiscal Year 2015-16 another record year in prizes paid to winners and contributions to education.”
OPAP said: “The new regulation, decided by the Gaming Commission only a few days prior to the scheduled launch of the VLTs, and without prior consultation with OPAP, contains a number of unprecedented restrictions, which defy international best practices of responsible gaming, render the project no longer economically viable and contain technical requirements that make timely implementation impossible. In any case, OPAP assures its investors, its partners and its employees that it remains absolutely focused on its investment and shall continue to take all appropriate actions to arrive at a reasonable and balanced regulatory framework that secures public interest and public revenues and at the same time allows the economic viability of the VLT business for OPAP and its operators.”

Sally Cowdry, the marketing and consumer director at Camelot said: "Our new Lotto campaign really captures the British sense of humour in a playful and irreverent way – using celebs to have some fun with their extravagant dreams and to remind the nation that anyone can win.   "And that’s what Lotto is all about, a small outlay for a big dream.
"Rollo Redburn, Executive Director of the Oklahoma Lottery said, “We are excited about the upcoming improvements. The intent of the change is to raise more funding for lottery beneficiaries. For players, the change will make it easier to win a prize in the game; will increase participation at the lower jackpot levels; and will generate those larger jackpots that appeal to our players!” Redburn went on to say that the PowerBall game has not been seeing the number of larger jackpots it has experienced in the past. “This makes the game a little less exciting for PowerBall players. In an effort to get those jackpots back, the odds of winning the jackpot are going to be tougher, changing from 1 in 175 million to 1 in 292 million.  In addition, the overall odds of winning a prize are being improved.”
The new service, called Play At The Pump, allows players to purchase their tickets at the gas pump.  It is designed as a convenience for someone who wants to buy a lottery ticket but doesn’t have time to go into the store. The lottery began offering the service in January using a program provided by Linq3, an Atlanta-based company that has developed technology that allows lottery tickets to be sold through gas pumps. The service is available at lottery retailers who choose to offer it to their customers and works in a similar way to buying a car wash at the gas pump.
In addition to the educational beneficiaries, players have won more than $8.2 billion in prizes and Lottery retailer partners have earned more than $848 million in retailer commissions
Jean-Luc Moner-Banet, President of the WLA and CEO of Loterie Romande, Switzerland said:  “Integrity and transparency is at the very heart of the games offered by the global lottery community and in particular when it comes to sports betting. Without the guarantee of integrity that we can give to our authorities, our players and the sports associations that organize the competitions - the medium of our bets - there would be no games of chance. The initiative to participate in the International Sports Convention (ISC) 2016 will contribute to share our core values with the sports sphere and to fight against anything that threaten the integrity of our bets, notably the manipulation of sports results.” Hansjörg Höltkemeier, President of the European Lottery Association (EL) and Member of the Managing Board of Deutsche Klassenlotterie Berlin, states:   “We are excited about this new collaboration with the International Sport Convention (ISC) regarding the organization of a Sports Integrity Conference on 7 December 2016. Without any doubt, match-fixing is the greatest threat modern sport is confronted with and EL and WLA have been extremely active in the fight against the phenomenon and have taken numerous actions against it. EL, WLA and the ISC will work hard in order to develop an interesting programme and we are confident that this Conference will provide a unique platform for discussions and exchange of ideas and will take the fight for sports integrity onto a higher level.”
Nevada is on the cusp of what could be a casino revolution, drawing up plans for the introduction of arcade-style video games that would pay out winnings based on a gambler's skill at, say, blasting aliens out of the sky, destroying enemy tanks or driving a virtual race car around a track. The idea is aimed largely at attracting younger people who have been raised on Xbox, PlayStation and mobile game apps and don't get much of a thrill out of sitting in front of slot machines, watching reels of lucky 7s and cherries. And what happens in Vegas is likely to influence Atlantic City, tribal casinos and other gambling spots around the country. Nevada's 151,000 slot machines are, by law, purely games of chance, meaning everyone has the same chance of winning. Game developers, slot machine makers, lawmakers and regulators are betting new skill-based games could give a bottom-line boost to Nevada's casinos, which have seen gambling revenue slump from nearly $12.9 billion in 2007 to about $11 billion in 2014, with slot proceeds alone plunging 20 percent. Nevada's gambling regulators hope to have the rules drafted and ready for the Nevada Gaming Commission to approve as early as October.

From Hudson Alley to Silicon Valley, investors are captivated by startups leveraging research in cognitive science to affect user behavior.  The timing of the success of these new behavioral science ventures fits conveniently in line with recent investments from academia in cognitive science programs.  Gamification is but one of many approaches to engage people and help users become better versions of themselves.

Lottery sales set a new record in the 2015 fiscal year, totaling $4.973 billion, compared to $4.825 billion for the same period in fiscal 2014.
Former CEO and president Gary Loveman remains the company's chairman and plans to oversee the restructuring of subsidiary Caesars Entertainment Operating Co. which filed for bankruptcy in January in an effort to shed some of its $18.4 billion in debt. Loveman, a former Harvard business professor, had been CEO of Caesars Entertainment Corp. for 12 years.
According to the proposal that still requires the approval of the Assembly, the mini “boutique” casinos could have as few as 200 rooms instead of the 500 that are required under existing regulations.
Governor Scott said, “The Florida Lottery helps to provide more opportunities for our students to receive the best education possible. These important investments provided more than $100 million toward education every month, allowing schools to continue benefiting from their success.”   “The success accomplished by the Florida Lottery this year is a result of daily efforts made by our employees and retailers,” said Secretary O’Connell. “Florida Lottery players, stakeholders and the public also deserve thanks for their support, allowing the Lottery to fulfill its mission of maximizing revenue to support Florida students and schools. We are proud to be a reliable source of additional funding for education, with Lottery contributions totaling more than $28 billion since 1988, including more than $1 billion annually for the past thirteen consecutive fiscal years.”
Bill C-290 is an act to amend the Criminal Code and "allow for wagering on the outcome of a single sporting event, which is currently illegal in Canada." The proposed legislation would repeal a section of the Criminal Code that prohibits betting on a single race, fight, sporting event or athletic contest. If passed, provinces would then be allowed to make the change to allow gamblers to bet on one game at a time rather than multiple games.
The IRS has proposed a rule that would reduce the size of the winning that would lead to the immediate filing of a tax form (called a W-2G) from $1,200 to $600. The prospect has the casino industry up in arms, and analysts and consultants warn that it could put a serious damper on gambling profits.
“Veikkaus is already successfully offering Internet and mobile-based services and products to players in Finland. Through this agreement, we will now gain even further flexibility with continued stability,” said Juha Koponen, Veikkaus Oy CEO. “Our players deserve and expect a world-class customer interactive and mobile experience equivalent to their experience with other established e-commerce leaders that offer products outside of Lottery. “Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels.”
State Treasurer Deb Goldberg told the Ledger in September, when she was still a candidate for the office, that she believes all lottery winners should have their names posted online, even if they set up trusts. The treasurer's office oversees the lottery.
Lottery Executive Director Beth Bresnahan is preparing to leave the agency at the beginning of July, and Treasurer Deborah Goldberg in late May named her deputy general counsel, Michael Sweeney, as interim director.  Goldberg also said 'the Massachusetts Lottery cannot be complacent" and must go beyond just advertising to increase profits in the face of casino gambling."
“We understand the importance of operating our business in a socially responsible manner,” said IGT PLC CEO Marco Sala. “We believe a balanced and responsible sustainability strategy is the only way to ensure long-term value creation.”
Lennart Käll, CEO of Svenska Spel is convinced that all operators using Playscan are contributing to a safer gambling experience for their players. He says, “Playscan is a core component of our responsible gambling strategy, and will remain so. I’m very proud to see how the product has evolved – and the hard work done by the dedicated team behind it. It will be exciting to follow its future development.”
Dr. Heinz-Georg Sundermann, Managing LOTTO Hessen, "We are still plagued by the overregulation of state providers while illegal operators from abroad can operate freely  in stores and on the internet and without restrictions."
Still, gross gaming revenue in Macau fell 36.2 percent to 17.4 billion patacas ($2.2 billion) in June.
The Pennsylvania Lottery has been airing a televised drawing since 1977. In Philadelphia, the sing-songy “Penn-syl-van-ia Lot-ter-ry!” jingle and nightly drawing has been airing before Jeopardy! for decades. No more. Effective today, the televised lottery drawing has moved to Fox 29. Fox 29 getting the lottery is a big deal. The Pennsylvania Lottery spends more money on advertising than any other state agency.

EL Congress 2015 in Oslo, Norway "Touch Tomorrow" Photo Collage

EL Congress 2015 - DAY 2 - PHOTOS in Oslo, Norway "Touch Tomorrow" Photo Collage




LOTTERY-EXPO 2015 Sept 9-11, 2015

 Co-Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015

CLICK to Register VENDOR Early Bird
CLICK to Register for lottery -Complimentary  

**Eden Roc Hotel Miami, Florida  special room rate  $209 click here to reserve now.**

Panel Discussion and Presentation topics at PGRI Lottery Expo Miami:


Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic are under-utilized assets that can deliver value to our retail partners and in turn engage them in our mission.  It is starting to happen in a big way.  Panelists will discuss successful initiatives to collaborate with corporate account retail partners on cross-sell-promotions and new product design.  Panelists will also build on these successes to explore fresh new ideas for how Lottery can develop a stronger, more productive, relationship with its corporate accounts.   


Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles have stymied Lottery’s ability to develop the full potential of multi-state retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in the progress that has been made; what are the current issues that are being addressed; what are the most do-able, actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 


Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is about is much more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 


Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers.  As consumers migrate from one game category to another, the need to identify and focus on the attributes that make Lottery most appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?


Betting on Interactive

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?


Public Gaming Magazine March/April 2015

Public Gaming /Paul Jason -   / Susan Jason -  /Office Phone - + 425-449-3000  
feed-image Feed Entries