Bill Robinson, the commission’s CEO, said they simply want to make it easier for regular players.   “If it’s approved and depending on what type of package is brought forward this would simply just be another access point for lottery tickets,” he said.
“The Saphir 250 000€ instant game exemplifies the ability of FDJ® and Pollard Banknote to collaborate and develop a winning ticket concept that combines premium design elements with cutting-edge print technology,” Loïc Bonivin, Head of Instant Tickets, FDJ®.   Pollard Banknote’s Scratch FX® products have generated over $7.5 billion in global retail sales since they were first introduced in 2007.
Chief executive Robbie Cooke said the Set For Life game, which is still subject to regulatory approvals, would tap into customers who daydream about going travelling, swapping their full-time job for an easier life or paying off their mortgage much sooner. "It's everyday dreaming," he said. "It's not somebody looking to stop working and hang up their shoes." Mr Cooke said the new game would also help Tatts reach a younger audience. Customers aged 18 to 35 years dabble in massive jackpots but are not committed players, he said. But the company's research said Set For Life would engage 25 to 40 year olds. "Once you're in the 20 to 30 [age group], people tend to have a mortgage and kids. People are looking for a life-changing outcome."
"The Instant Replay Second-Chance Promotion is a program where about 11,000 people registered their non-winning $1 and $2 tickets  on sclottery.com and or they scanned the tickets using a free app to enter monthly drawings,  They can win cash or points redeemable for merchandise", said Holli Armstrong, a spokeswoman with the S.C. Education Lottery.
Challenged by the presence of numerous international operators that illegally offer their games to Swedes and by some self-imposed responsible gaming policies Svenska Spel has seen its revenue drop until the point that it has decided to explore new verticals and ask the country's authorities for a license to launch Sweden's first-ever legal online casino. Svenska Spel's determination to explore the online casino vertical has also been discussed by the company's CEO Lennart Käll, who said that a Svenska Spel-run online casino would help the country by offering Sweden's casino players a safe and regulated online gaming environment.
“Mike is an accomplished gaming industry leader with a deep understanding of the lottery industry,” said GTECH S.p.A. Chief Executive Officer Marco Sala. “A true lottery pioneer, Mike joined GTECH at a time when the U.S. lottery industry was rapidly expanding and was a key contributor to our growth. Our relationship has grown over time as he had roles of being a partner, vendor and respected competitor. His unique experience and insight, as well as his understanding of our organization, will help us to seamlessly transition to new leadership and partner with our customers to navigate the many opportunities and challenges that lie ahead.”
Velipekka Nummikoski, RAY Managing Director commented on company performance. “The financial situation in Finland was challenging, which was duly reflected in gaming as well. The fact that our results remained as good as they did is thanks to our entire staff, who were quick to adapt to the changes we implemented over the year.In 2015, RAY will continue to systematically implement its strategy in an efficient and responsible manner.”
“The ‘Unless’ spots find humor in the mundane and rally against the routine—just by adding a little twist of luck,’ says Buddy Roogow, executive director of the DC Lottery. “Who hasn’t said it; who hasn’t dreamed about it? We’re hoping people see themselves, feel the optimism, and take a chance.”    “We love that we can play with the whimsy of winning in ‘Unless’ and have that potential affirmed with the ‘Real Winners,’ says Roogow.
A slick website published recently and registered to Dover Downs Hotel and Casino promotes the state's casino industry and advocates for more financial relief from state lawmakers.  This is the latest attempt to urge lawmakers to lower their taxes in the face of falling slot revenue and greater out-of-state competition.  The site, registered in October last year by the casino's marketing department, provides employee and customer testimonials and uses infographics to explain how the state, casinos and horse racing industry share gambling revenue.
Regulatory structures may need to be revised to keep up with the blending of social “freemium” style entertainment games with “elements more commonly found in games of chance”
Spain’s online gambling market has grown significantly over the past year; by €254 million to be exact, which amounts to an 11% increase between 2013 and 2014.  The increase in revenue during Q4 can be attributed to the increased amount of money spent on advertising by online operators during that same quarter. According to the regulator, operators invested 59% more in the fourth quarter than in the previous three quarters of 2014.  Additionally, gambling websites that currently operate legally in Spain can apply for a permit to add slots and/or exchange betting to their existing websites. In Italy, when operators were allowed to add slot games to casino sites, the market grew by more than 60% in just a little over a year.
“We always strive to incorporate innovation into our products, and scented tickets have historically sold well,” said Kelly Cripe, a spokeswoman for the Texas lottery. “We launched the new chocolate-scented ticket … in anticipation of Valentine’s Day.”
Brightstar is the world’s largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and results of the key participants in the wireless device value chain: manufacturers, operators and retailers. In 2013, Brightstar reported global gross revenues of $10.5 billion and employs about 9,000 people on six continents.
In In making the announcement, GTECH S.p.A. Chief Executive Officer Marco Sala said, “Jaymin Patel has shaped, defined, and embodied the core values of our Company.  His tireless work ethic and boundless intellectual curiosity, underscored by his integrity and humility, made him a natural leader for our Company and industry.  Among his legacy of achievements at GTECH, perhaps the foremost is his demand for a ‘Customer First’ approach to everything we do.”   Mr. Sala continued, “I have always relied on Jaymin’s insights and guidance. It is clear to me that one of the primary reasons GTECH is the leader in the global gaming industry today is because of his contributions.  I fully expect him to have continued success in his new career, and on behalf of all our employees, wish him the very best.”
In a statement, Patel said, “GTECH is a great company because of its people – their passion and commitment to putting the customer first. It has been a great privilege to serve as a member of GTECH’s leadership team, working toward a shared vision of helping lotteries and gaming customers around the world raise funds for good causes.”
“The ACU trusts governors, including the 31 Republicans, to set the gambling regulations in each state; whether that is prohibition or regulation. The federal government does have a role in legitimate law enforcement matters, but it should not take on the added responsibility of overriding a state’s inherent police powers. Indeed, Congress already has expressly supported the rights of each state with this activity in the Unlawful Internet Gambling Enforcement Act of 2006 where the fundamental principle of states’ rights was preserved.”

WORLD LOTTERY SUMMIT Photos Rome


WORLD LOTTERY WEBSITE LINKS






SMART-TECH 2015

SMART-Tech 2015 Preliminary Conference Program -

(There will likely be minor changes and additions)  - ++Updated February 25

Click here to make hotel reservations

Lottery Attendees Complimentary Click here

Vendors Click here to register

March 30, 31, and April 1

Marriott Marquis Times Square, New York City

· Join over 200 of your colleagues for Smart-Tech NYC.

· Fabulous Program: Cutting Edge Topics, World-Class Speakers (See below)

· Fabulous Venue:  Marriott Marquis is at 45th & Broadway, the heart of Times Square and the Theatre District

· Fabulous opportunity to visit with the leaders from 50+ different lotteries.

· Fabulous Networking Opportunity:  Three Receptions from 5:00 pm to 7:00 pm on Monday, Tuesday, and Wednesday at the Fabulous 16th Floor SkyLobby; luncheons on Tuesday & Wednesday; as well as two days of working together.

The Smart-Tech program will include Lottery Directors and Executives from the following jurisdictions: Atlantic Lottery, Canada; Arkansas Lottery; BCLC, Canada; Colorado Lottery,  Connecticut Lottery; DC Lottery; Delaware; Florida Lottery; Georgia Lottery; Hoosier Lottery Indiana; Iowa Lottery; Kansas Lottery; Kentucky Lottery; Loto-Quebec Lottery; Maine Lottery; Maryland Lottery, Minnesota Lottery; Michigan Lottery; Missouri Lottery; New Hampshire Lottery; New Jersey Lottery; New York Lottery; North Carolina Lottery; Ohio Lottery; OLG, Ontario Canada; Oregon Lottery; Rhode Island Lottery; Sportowy Totalizator Lottery of Poland; St. Vincent & The Grenadines; Tennessee Lottery; Texas Lottery; Vermont Lottery; Virginia Lottery; Washington's Lottery; West Virginia Lottery; MUSL

Visit www.PublicGaming.org for conference updates, more info, and Links for registering and making hotel reservation

PLATINUM SPONSORS




SILVER SPONSORS

     


Monday, March 30, 5:00 to 7:00 pm: Opening Night Reception, SkyLobby
Tuesday, March 31            Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
Tuesday to also include 10-Minute presentations from Platinum Sponsors:
Camelot Global, Carmanah Signs, GTECH, Intralot, Hudson Alley Software, Jumbo Interactive, Linq3, Lottovate, NeoPollard, Scientific Games

Ø Paul Jason, Chief Executive, PGRI, opens the conference sessions

Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission

Ø Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the state/local level.  Lottery's counterparts in the gaming and casino gambling industries have very well-funded PR machines. How can Team Lottery promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still, let’s talk about what we can do )

Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Susan Dolinski, Vice President, Social Responsibility & Communications, BCLC

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Ø Panel Discussion:  Reinvigorating the draw-games category What can we do to recapture the magic and growth, and reinvigorate the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey , Vice President, Systems Sales, Scientific Games Corp.

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association
12:30 to 1:30 pm: Luncheon

Ø Presentation:   Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery and Alan Hussey, Economic Research Manager, Virginia Lottery

Ø Panel Discussion: The new science of Customer-Centric R & D
What are the most forward-looking trends in the science of understanding human behavior? For instance, market analysis methodologies are moving beyond the limitations of conventional segmentation that focus on age, sex, and income classifications; and beyond surveying customers in stores or conducting of in-person focus groups. How are “virtual focus groups” and “psychographic profiling” and other new methodologies changing our perspective from product-centric to customer-centric?  What are the forward-looking methods in consumer research - and how will they improve our understanding of consumer behavior and enhance our ability to design and sell lottery products?
Moderator: Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium
Panelists:
Don Feeney, Research & Planning Director, Minnesota Lottery
Nikki Orcutt, Deputy Director of Marketing, West Virginia Lottery
Wendy Montgomery, Vice President Marketing & Sales, OLG
TBA Executive from Lottovate

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators? The government-lottery industry depends on the effectiveness of regulatory frameworks to protect their business model.  Market-driven changes, well-funded private interests (online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”. Will games be invented to have an element of skill and and not be classified as "gambling"?  What about the prize structures of Fantasy Sports? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes. Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent  What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?
Moderator:  James Maida, Co-Founder & President Gaming Laboratories International (GLI)
Panelists:
Mark Hichar, Partner, Hinkley, Allen Snyder Law Firm, Chair of Gaming Law Practice Group
Lynne Roiter, Corporate Secretary and Vice President of Legal Affairs at Loto-Québec and General Secretary of the World Lottery Association (WLA)
Philippe Vlaemminck, Partner, Altius Law Firm, Chair of its Gaming Law Practice Group
Wednesday, April 1         Manhattan Ballroom
8:00 to 9:00 am:          Continental Breakfast
9:00 AM:                    Conference Sessions Begin
To include 10-minute presentations from Silver Sponsors:
Diamond Game, EquiLottery, InComm, Pollard Banknote, Novomatic Lottery Solutions, Shoutz/LotteryHub
9:00 AM:  Conference Sessions Begin

Ø Presentation:  Scott Bowen, Commissioner, Michigan Lottery
Panel Discussion: Interactive goes Mainstream :  Everyone is online, connecting with merchants, with information resources , and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How ar e successful lotteries leveraging this online connection to drive consumer engagement, disseminate inform ation, and drive sales?  How are some lotteries positioning themselves for a successful long-term sustai nable business by integrating interactive strategies into every aspect of the business?
Moderator: Scott Bowen, Commissioner, Michigan Lottery
Panelists:
Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery
Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

ØPresentation:   Buddy Roogow, Executive Director, DC Lottery and Tracey Cohen, Chief Operating Officer, DC Lottery

Ø Presentation:  Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?   Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.   How can Team Lottery continue to modernize itself to take full advantage of these trends?
Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery
Panelists:
Max Goldstein
, Vice President Sales, Carmanah Signs
Adam Perlow, Chief Executive Officer, Hudson Alley Software
Brian Roberts, President North America, Jumbo Interactive
Tom Shaheen, Executive Vice President Business Development, Linq3
Sarah Taylor, Executive Director, Hoosier Lottery

1:00 pm to 2:00 pm:  Luncheon
Wednesday Afternoon

Ø Presentation:  Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general?
Moderator: Gary Grief, Executive Director, Texas Lottery
Panelists:
Carole Hedinger, Executive Director, New Jersey Lottery
Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery
Greg Smith, Executive Director, Vermont Lottery
Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principle, CODEI Marketing

Ø Award ceremonies
Sharon Sharp Award for Good Causes:
Hoosier Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Awarded to the Lottery which produces the largest year-over-year increase in net funding to Good Causes
Major Peter O’Connell Lottery Industry Lifetime Achievement Award
Margaret Gibbs, Chief Operating Officer, Kentucky Lottery Corporation
Peg Rose, Deputy Director, Rhode Island Lottery
Wanda Young-Wilson, Chief Operating Officer & General Counsel, Tennessee Education Lottery Corp.

Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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