The lottery has increased radio advertisements, commercials and new games each month trying to get sales back up and the advertisements helped lead to record sales this week for scratchers. Linda Hamlin says, “Players came out and bought $741,000 in tickets, that’s our best day ever.”
“Twenty Florida Lottery games had sales of more than $1 million last week,” said Florida Lottery Secretary Cynthia O’Connell. “This is good news across the board because higher sales result in more winners, increased commissions for retailers and more revenue generated for Florida’s students and schools.”
"We are very pleased with our financial results for the 2014 fiscal year and the fourth quarter," commented Co-Chief Executive Officer John Pollard. "The positive trends experienced during the year have continued and we expect the same to carry on through 2015."   "We achieved record revenue in 2014, driven by the success of our proprietary products including our Scratch FX<® and PlayBook® instant tickets.  Our strong portfolio of contracts, including a number of new contracts obtained in 2014, allowed us to maintain significant momentum throughout the year.  Sales of our licensed games product line were also strong throughout the year.  Our production volumes reached record levels during the year and our average selling prices were ahead of 2013.   Were it not for the timing of a large amount of goods in transit over year end our annual ticket sales volumes would also have reached record levels."
The Restoration of America’s Wire Act (RAWA, which threatens to impose federal regulatory mandates on states, thereby overturning decades-old system of respecting states’ rights to regulate and tax gambling and lottery) was supposed to get a hearing this Thursday in front of the House Subcommittee on Crime, Terrorism, Homeland Security and Investigations. That hearing has been pushed back due to inclement weather, as Washington D.C. is squarely on the “cold and wet” side of the dueling extreme winters plaguing the United States over the past two months. A close examination of the witness list for the scheduled hearing on RAWA reveals a panel that is strongly biased towards anti-online gambling viewpoints, making it clear to some that Sheldon Adelson’s pro-federalization lobbying is having an impact.
The announcement follows a competitive advertising review that included the incumbent, Omnicom Group’s DDB and OMD. Estimated annual advertising expenditure for the account is approximately $50 million. The new contract has a five-year term.
At last week’s Nevada gaming regulatory hearing, GTECH Chairman Lorenzo Pellicioli revealed the merged company will be known as IGT when the buyout closes in April. The holding company that combines GTECH and IGT will operate under the name International Game Technology PLC.
PGRI Note: We are quickly moving to a cash-less commercial environment.  The percentage of consumer transactions enabled by credit cards, e-wallets, and smart-phones already overwhelm those made with cash, and the displacement of cash as the transaction-enabling currency will continue to increase.  Lottery players are consumers and are no more likely to use cash when buying products than other consumers are.   Nothing else we do will matter much if consumers aren’t able to buy our products!
In the past 50 years, while the United States has undergone an unprecedented expansion of legalized gambling, sports betting has been the only holdout. America’s legal stance on sports betting puts it in unusual company; it is the rare issue in which the United States has more in common with Russia and China than it does with Britain and much of continental Europe. America’s sports gambling prohibition has created what many consider (these things are difficult to measure) the world’s largest black market for sports betting. While nearly $4 billion is bet on sports legally in Las Vegas yearly, an estimated $80 billion to $380 billion is wagered illegally through a shadow industry of offshore online betting houses, office pools and neighborhood bookmakers. Legal or not, the money continues to flow, and a growing number of power brokers advocate legalization so government can tax those billions and sports leagues can track it for signs of corruption.
The commissioners of Major League Baseball and the National Basketball Association express qualified support for regulation of sports betting. Fantasy sports further complicate the state of play. At present, all four leagues either run their own fantasy sports operations or have entered official partnerships with fantasy sports providers. “It’s really now become gambling,” Ron Katz, chairman of the Institute of Sports Law and Ethics at Santa Clara University in California, said of daily fantasy.
Alibaba, China’s e-commerce giant, which had been hosting illegal online lottery operators, has announced the suspension of these online lotteries
PGRI Note: This article goes to lengths to explain why government-gaming operator’s efforts to minimize problem gambling are misguided, and why the lax measures and relative lack of RG tools of the Offshore Gambling Operators are adequate. Very odd position to take and would seem to be the best argument for expansion of government-gaming to ensure a market-place that serves the interests of society and the consumer. It should be pointed out that part of its rationalization is that the online gambling world is being held to a higher standard than the land-based casino world. Of course, another approach to this disparity would be to enhance the standards of the land-based casino world.
The sweeping proposal offered Monday by one of the House’s most-powerful Republicans comes in sharp contrast to the past, when conservative members in the heretofore gambling-leery House have consistently balked at any gambling expansion. “This is the year to have this conversation because, at this point, our members are going to possibly be required to make a decision on renewal or expiration of the Seminole gaming compact,” House Majority Leader Dana Young told reporters at a news conference Monday afternoon.
The plan formalized a proposal negotiated with senior creditors prior to the casino operator’s Januar y bankruptcy filing. It must be approved by U.S. Bankruptcy Judge Benjamin Goldgar in Chicago an d creditors, a process that can easily take a year or more. Caesars, which has a gaming industry-high $22.8 billion in long-ter m debt, has been attempting to restructure its leverage for several years.
In Macau’s ninth consecutive month of declining gaming revenue, the casino take fell from 38.01 billion Macau patacas (MOP; $4.75 billion) last February to MOP19.5 billion, a decrease in excess of $2.3 billion. PGRI Note: This article does not explain what is driving this incredible decline. Insofar as it has something to do with clamping down on money-laundering, the result of such enforcement of the law would seem to have quite dramatic implications for the casino gambling industry.
"We were excited to be the first to bring the Nabor concept to our players. It’s a great new way for them to connect with the lottery,” said Veikkaus Executive Vice President Olli Sarekoski. “Changes in societal and technological trends have created a greater demand for social types of draw games. Naapurit also brings the added value of registering our players with the lottery."    Norsk Tipping became the first to launch the game together with a major TV studio during primetime.    Norsk Tipping CEO Torbjörn Almlid said, "This already exciting game has received an additional boost through a TV program resembling a game show, creating a strong sense of community among players, which aligns well with our organizational mission."
Lottery officials don’t think the bill would be good policy and have decided to oppose it, said Van Denton, a spokesman for the N.C. Education Lottery. He said the lottery’s credibility could be undermined if winners’ identities are concealed. The idea that government works best when it is transparent holds true with the lottery, Denton said. “Being open about who wins prizes helps to hold the state and the lottery accountable, and secrecy about who the winners are could lead to questions about who got the prizes,” he said. It’s not an academic argument. Lottery officials say they stopped a $1 million fraud in 2012 because of the requirement that winners are made public
Under the arrangement, SVL hopes to eventually deploy some 2,000 VLTs, president and CEO Brian George told  Wednesday Business in an exclusive interview.  The gaming machines will be deployed in bars and taverns, selected by ICE Jamaica. The machines will be interconnected through a computer platform manned by Intralot, SVL's gaming machine and IT partner. Intralot is the single largest owner of SVL with a stake of just under 50 per cent. "The machines will be connected, just like the lottery machines are online, real time," said SVL vice-president of group corporate communications, Sonia Davidson.
Carole Hedinger, New Jersey Lottery’s Executive Director, met with Donald Weinbaum, Executive Director CCGNJ and Jeff Beck, Chairman of National Problem Gambling Awareness Month, to discuss joint efforts to promote public awareness about the dangers of problem gambling.   We want everyone to enjoy playing the lottery as entertainment and remind our players to play responsibly,” Hedinger said.  “The Lottery joins with the Council today because we recognize that it’s important to “Have the Conversation” about responsible play and raise awareness about how to recognize the warning signs of problem gambling.”
Stefan Szymanski, an economist at the University of Michigan, believes that legalization actually makes cheating less likely. Legal, regulated bookies are far less likely to fix matches than illegal bookies, Szymanski explained recently to The New York Times Magazine. They face much greater consequences for doing so, and the reward simply isn't worth it, in many cases.   Legalizing bookies reduces the pool of illegal bookies. But it also gives those regulated parties a legal form of recourse if they do believe a game has been fixed -- and those bookies, ever vigilant of their bottom-line, would place even more trained eyes on each game.   Illegal bookies, meanwhile, have no such options when they believe they have been wronged by a fixed game. And such elements put the welfare of legal bookie operations at risk, because if customers believe the games are fixed, they won't be so eager to place a bet -- and bookie revenues will dwindle fast.

WORLD LOTTERY SUMMIT Photos Rome







SMART-TECH 2015

SMART-Tech 2015 Preliminary Conference Program

(We outgrew our space so have new larger Ballrooms :)

Updated March 27th

Monday Reception 5-7p - 16th Floor Sky Lobby

*New - Meeting room Tuesday and Wednesday in  Westside Ballroom Salon 1 & 2 - 5th Floor

*New  Luncheon Tuesday and Wednesday  - Lyceum Complex  - 5th Floor

*New  Reception Tuesday and Wednesday Lyceum - Complex  - 5th Floor

Lottery Attendees Complimentary Click here

Vendors Click here to register

March 30, 31, and April 1

Marriott Marquis Times Square, New York City · Join over 200 of your colleagues for Smart-Tech NYC. · Fabulous Program: Cutting Edge Topics, World-Class Speakers (See below) · Fabulous Venue:  Marriott Marquis is at 45th & Broadway, the heart of Times Square and the Theatre District · Fabulous opportunity to visit with the leaders from 50+ different lotteries. · Fabulous Networking Opportunity:  Three Receptions from 5:00 pm to 7:00 pm.
 
Visit www.PublicGaming.org for conference updates, more info, and Links for registering

PLATINUM SPONSORS
 
http://www.gtech.com/  http://www.scientificgames.com/   http://carmanahsigns.com/    http://www.intralot.com/
http://www.hudsonalley.com/  http://www.camelotglobal.com/

http://www.linq3.com/  
http://www.neogames.com/neopollard/
http://www.jumbointeractive.com/ http://www.lottovate.com/

SILVER SPONSORS

http://pollardbanknote.com/     

http://www.diamondgame.com/    http://www.equilottery.com/  

http://www.tournament1.com/Home/Home.aspx       http://www.incomm.com/

        
          http://www.betware.com/about-us/       http://www.shoutz.com/

SMART-Tech 2015 Conference Program

March 30, 31, and April 1

Marriott Marquis Times Square, New York City

Visit www.PublicGaming.org for conference updates, more info, and Links for registering

Monday Reception from 5:00 pm to 7:00 pm on Monday at the Fabulous 16th Floor SkyLobby Lounge

Tuesday, March 31    Westside Ballroom Salon 1 & 2  5th Floor 

7:30 to 8:30 am:          Continental Breakfast  Westside Ballroom Salon 1 & 2  5th Floor 

8:30 AM: Conference Sessions Begin   Note that sessions begin at 8:30 am.) 

Ø 8:30 am. Paul Jason, Chief Executive, PGRI, opens the conference sessions  Westside Ballroom Salon 1 & 2  5th Floor 

Ø Gardner Gurney, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery

Ø Terry Rich, Chief Executive Officer, Iowa Lottery; President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations

Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the local level.  Lottery's counterparts in the gaming and casino gambling industries certainly have very well-funded PR machines. How can Team Lottery carve out a more prominent place in the national consumer consciousness, and promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still…)

Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery and President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Presentations:

Michael Chambrello, Chief Executive Officer of North America Lottery, GTECH

Jim Kennedy, Executive Vice President, Group Chief Executive Lotteries, Scientific Games

Ø Panel Discussion:  Reinvigorating the draw-games category

What can we do to recapture the magic and growth in the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator:  Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey, Vice President, Systems Sales, Scientific Games Corp.

Dennis Berg, Executive Director, Ohio Lottery

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association

12:30 to 1:30 pm: Luncheon Lyceum Complex - 5th Floor

Ø Presentation:  Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery Westside Ballroom Salon 1 & 2  5th Floor 

Ø Panel Discussion: The new science of Customer-Centric R & D What are the most forward-looking trends in the science of understanding consumer behavior? For instance, market analysis methodologies are moving beyond the limitations of conventional segmentation that focus on age, sex, and income classifications; and beyond surveying customers in stores or conducting of in-person focus groups. How are “virtual focus groups” and “psychographic profiling” and other new methodologies changing our perspective from product-centric to customer-centric?  What are the forward-looking methods in consumer research - and how will they improve our understanding of consumer behavior and enhance our ability to design and sell lottery products? Moderator: Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium Panelists:

Don Feeney, Research & Planning Director, Minnesota Lottery

Nikki Orcutt, Deputy Director of Marketing, West Virginia Lottery

Wendy Montgomery, Vice President Marketing & Sales, OLG

Zurine de Saez Viteri, Managing Director, Lottovate

Ø Presentations:

· Fivi Rondiri, Corporate Marketing Coordinator, INTRALOT, USA

· Brian Roberts, President, North America, Jumbo Interactive

· Max Goldstein, Vice President Sales, Carmanah Signs

· Adam Perlow, Founder and Chief Executive Officer of Hudson Alley Software, Inc.

· Jamie Bader, Managing Partner, Parthenon

·Richard Bateson, Senior Vice President, Sales & Marketing, Camelot Global

· Christine Thoma, Business Development Manager, Lottovate

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators?

The government-lottery industry depends on the effectiveness of regulatory frameworks to protect its business model.  Market-driven changes and well-funded private interests (off-shore online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”.  Games are being invented that have an element of skill, or some twist on prize structure or the precise nature of the “wager”, or otherwise finding ways to avoid being classified as "gambling".  What about Fantasy Sports – why is it not classified as gambling? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes.   Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent … What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?

Moderator: James Maida, Co-Founder & President, Gaming Laboratories International (GLI) Panelists:

Mark Hichar, Partner, Hinkley, Allen Snyder Law Firm, Chair of Gaming Law Practice Group

Friedrich Stickler, Managing Director of Austrian Lotteries and President, The European Lotteries Association (EL)

Philippe Vlaemminck, Partner, Altius Law Firm, Legal Counsel to various European Lotteries & Operators

5:00 to 7:00 pm:  Reception Lyceum Complex - 5th Floor

Wednesday, April 1    Westside Ballroom Salon 1 & 2  5th Floor  

7:30 am to 8:30 am:    Continental Breakfast  inside Westside Ballroom Salon 1 & 2 5th Floor

8:30 AM:   Conference Sessions Begin 8:30 AM:   Westside Ballroom Salon 1 & 2  5th Floor  

Ø Presentations:

· Julin Shaw, Manager of Interactive Sales & Marketing, NeoPollard Interactive

· Scott Bowen, Commissioner, Michigan Lottery Panel Discussion: Interactive goes Mainstream:  Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, disseminate information, and drive sales?  How are some lotteries positioning themselves for a successful long-term sustainable business by integrating interactive strategies into every aspect of the business? Moderator: Scott Bowen, Commissioner, Michigan Lottery Panelists:

Debbie Alford, Chief Executive Officer, Georgia Lottery Corp.

Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery

Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global

Doug Pollard, Co-Chief Executive Officer, Pollard Banknote

Ø Presentations:

· Matteo Monteverdi, Senior Vice President, iGaming, and Senior Vice President, Americas Interactive, GTECH

· Buddy Roogow, Executive Director, DC Lottery and

Tracey Cohen, Chief Operating Officer, DC Lottery

· Brendan McCarthy, Novomatic Lottery Solutions North America

· Sara Navidazar, Director of Marketing, Diamond Game

· Tony Fontaine, Vice President of Business Development, Interactive Gaming and Lottery Solutions, InComm

· Matthew Isaac, Director, Retail Development, Pollard Banknote Limited

· Rick Perrone, President & CEO – Gameology®; dba of Tournament One Corp

· Frank Rash, Chief Operating Officer, Shoutz, Inc.

· Brad Cummings, Chief Operating Officer, EquiLottery

· Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?  Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.  How can Team Lottery continue to modernize itself to take full advantage of these trends? Moderator:

May Scheve Reardon, Executive Director, Missouri Lottery Panelists:

Max Goldstein, Vice President Sales, Carmanah Signs

Adam Perlow, Chief Executive Officer, Hudson Alley Software

Brian Roberts, President North America, Jumbo Interactive

Daniel Cage, Chief Executive Officer, Linq3

Sarah Taylor, Executive Director, Hoosier Lottery

1:00 pm to 2:00 pm:  Luncheon Wednesday Afternoon Lyceum Complex - 5th Floor

2:00pm -5pm - Westside Ballroom Salon 1 & 2  5th Floor  

Ø Presentation: Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery      Westside Ballroom Salon 1 & 2  5th Floor  

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general - - and building a solid and sustainable growth plan? Moderator:

Gary Grief, Executive Director, Texas Lottery Panelists:

Carole Hedinger, Executive Director, New Jersey Lottery

Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Greg Smith, Executive Director, Vermont Lottery

Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Polish Lottery)

Ø Presentation: Peter Sullivan, Chief Executive Officer, Jackpocket

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principal, CODEI Marketing

Ø Award ceremonies

· Sharon Sharp Award for Good Causes

See page 12 for the announcement of the Sharp Award Winner for 2015:

Hoosier Lottery and Sarah Taylor, Executive Director, Hoosier Lottery

Awarded to the Lottery which produces the largest year-over-year increase in net funding to Good Causes

· Major Peter O’Connell Lottery Industry Lifetime Achievement Award

See page 10 for biographies of the 2015 Recipients:

· Margaret Gibbs, Chief Operating Officer, Kentucky Lottery Corporation

· Peg Rose, Deputy Director, Rhode Island Lottery

· Wanda Young Wilson, Chief Operating Officer & General Counsel, Tennessee Education Lottery Corp.

Reception 5-7pm Lyceum Complex - 5th Floor


Public Gaming /Paul Jason - pjason@publicgaming.com   / Susan Jason - sjason@publicgaming.com  /Office Phone - + 425-449-3000  
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