West Virginia Lottery Revs Up Holiday Sales With Chevrolet® Silverado®

in Lottery
West Virginia Lottery Revs Up Holiday Sales With Chevrolet® Silverado®

  Canada NewsWire

  WINNIPEG, Jan. 21, 2020

WINNIPEG, Jan. 21, 2020 /CNW/ -  Pollard Banknote Limited  (TSX: PBL)
("Pollard Banknote") congratulates the West Virginia Lottery on the success of
its Chevrolet® Silverado® instant game and "A Truck for All Seasons"
promotion. Available throughout the 2019 holiday season, the instant tickets
have delivered impressive results; after 12 weeks, average sales were 26%
higher than other $5 games over the same period, making it the third-best
selling $5 game since 2016!

A Truck for All Seasons Ticket Art (CNW Group/Pollard Banknote Limited)

Two versions of tickets were launched, each coordinating with two of the
biggest holidays of the year—Halloween and Christmas. Both tickets feature a
unique play style that incorporates a second chance draw for a high-octane
grand prize. By scratching the ticket, players can either match three symbols
to instantly win up to $2,000 or reveal a 'key' symbol for an entry into a
draw to win one of two Chevrolet Silverado® trucks or cash prizes up to
$75,000.

As part of its promotional services, Pollard Banknote developed a fulsome
microsite with information about the promotion where players who have
uncovered a 'key' symbol can enter ticket codes for entries into the second
chance draw. In addition, the company provided the West Virginia Lottery with
point-of-sale material, online and social media promotion support, and will
facilitate the draw in January 2020.

"We are very excited about our 'A Truck for All Seasons' Chevrolet
Silverado® holiday promotion," said Michael Thaxton, Product Development
Manager, West Virginia Lottery. "It's the perfect way to kick the seasons into
high-gear with a brand that resonates with our players. The microsite and
marketing support provided by Pollard Banknote were the holiday package we
needed to get our players revved up for the chance to win cash prizes or one
of two Chevy™ Silverado® pick-up trucks!"

"We're thrilled to work with the West Virginia Lottery to create its Chevrolet
Silverado® holiday game and promotion," said Brad Thompson, Pollard Banknote's
Vice President, Sales & Marketing. "The Lottery has developed a unique
promotional concept that not only evokes the elements of both Halloween and
Christmas, but also highlights the grand prize Silverado® trucks. Chevy
Silverado® is a strong, well-recognized brand and we're thrilled with its
ability to generate player excitement and drive sales to support good causes
for our lottery partners."

Pollard Banknote's Licensed Products team offers lotteries a comprehensive
turnkey program that includes the design, programming, and printing of themed
tickets, as well as additional value-added options including second chance
draws, a POS program, and broadcast and digital marketing.

About West Virginia Lottery

Since the creation of the Lottery in 1985, the West Virginia Lottery has been
dedicated to delivering fun and exciting lottery games for the people of West
Virginia. Today, the Lottery generates sales in excess of $1.1 billion
annually, with nearly $500 million directed towards programs that benefit the
people of West Virginia, including public education programs, services for
senior citizens, and enhancements to tourism and State Parks. For more
information about the West Virginia Lottery, please visit www.wvlottery.com .

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car
brands, doing business in more than 115 countries and selling around 4 million
cars and trucks a year. Chevrolet provides customers with fuel-efficient
vehicles that feature engaging performance, design that makes the heart beat,
passive and active safety features and easy-to-use technology, all at a value.
More information on Chevrolet models can be found at www.chevrolet.com .

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries
worldwide, providing high quality instant ticket products, licensed games,
Schafer Systems and Fastrak retail merchandising solutions, and a full suite
of digital offerings, ranging from game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing and
management services. The company is a proven innovator and has decades of
experience helping lotteries to maximize player engagement, sales, and
proceeds for good causes. Pollard Banknote also provides pull-tab tickets,
bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines
to charitable and other gaming markets in North America.  Established in 1907,
Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5%
by public shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at www.pollardbanknote.com .

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking"
statements and information, which involve known and unknown risks,
uncertainties, and other factors that may cause actual results, performance,
or achievements to be materially different from any future results,
performance, or achievements expressed or implied by such forward-looking
statements. When used in this document, such statements include such words as
"may," "will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations regarding future
events and operating performance and speak only as of the date of this
document. There should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result of new
information, changing circumstances, future events, or otherwise.

Pollard Banknote (CNW Group/Pollard Banknote Limited)

SOURCE Pollard Banknote Limited

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Brad Thompson, Vice President, Sales & Marketing, Telephone: (204) 474-2323,
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

For further information: Brad Thompson, Vice President, Sales & Marketing,
Telephone: (204) 474-2323, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

CO: Pollard Banknote Limited

ST: Manitoba

NI: CNO PUB LEI