Ahead of a special £107m EuroMillions draw next week, Camelot is launching a brand new National Lottery ad campaign tomorrow.
‘Not That Dream’ taps into a fun and unexpectedly relatable dream world – to get National Lottery players dreaming about winning EuroMillions ‘Dream Come True Money’.
Kicking off the new campaign will be the TV ad ‘Naked’, which breaks on Saturday 29 May and will air during the Man City v Chelsea Champions League Final – with further primetime slots throughout the week.
More ads for the 'Not That Dream' campaign will follow later in the year – all with playful, tongue-in-cheek creatives.
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CREDITS
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Project:
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EuroMillions “Not That Dream”
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Client name & job title:
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Camelot UK Lotteries Limited:
Keith Moor, CMO
Anna McInally, Head of Marketing Communications
Dan Mitchell, Marketing Manager
Lauren Pinkus, Assistant Brand Manager
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Creative Agency:
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adam&eveDDB
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Group Executive Creative Director
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Ben Tollett
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CEO
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Mat Goff, Tammy Einav
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Creatives:
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Sophie Knox, Miles Carter
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Social Creatives:
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Phoebe Wright
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Agency Planner:
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Beth Mackenzie
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Managing Partner
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Sam LeCoeur
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Business Director
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Victoria Ellis
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Account Director
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Sam Perez
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Account Manager
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Renee James
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Project Manager
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Lara Harper
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TV Producer:
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Celestine Hall
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Social Producers:
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Lucy Trower
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Media Agency:
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Vizeum
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Media Planners:
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Hannah Jones, Dominic Sadler
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Production Company:
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HunkyDory
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Executive Producer
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John Doris
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Producer
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Doochy Moult
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Post Producer
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Sydney Levy
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Director:
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Conor Byrne
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Editing Company
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Tenthree
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Editor
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Quin Williams
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Post-production:
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Electric Theatre Collective
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Audio Post-production
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Factory
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VFX ARTISTS:
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Creative Director: Giles Cheetham
VFX Supervisors: Fasa Oyibo & Neil Scholes
Colourist: Jason Wallis
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D.O.P:
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Theo Garland
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Sarah Icken
Senior Media Relations Manager
Press Office: 020 7632 5711
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