Mobile game revenue will grow by 38
per cent over the next two years as gaming
firms adjust their strategy to take advan-
tage of new opportunities. The figures are
from a Juniper Research report “Mobile
& Handheld Games: Discover, Monetise,
Advertise 2014-2019.”
“Tablet users are
set to spend more on in-game purchases
and generate more revenue per device than
smart phone owners due to the enhanced
performance and graphical capabilities
the larger devices have. This means that
consumers using traditional portable gam-
ing devices are being persuaded to move
over to tablets at a faster rate than before.”
Rising disposable income combined
with smart phone adoption will result in
increased in-game purchasing in Latin
America, Eastern Europe and Southeast
Asia. App stores remain the primary con-
tent discovery location.
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nificantly increases revenue for your beneficiaries.
Create winners’ awareness
What better way to showcase your support to the local community
than by posting on your site about the prizes people win every single
day. Add videos and pictures of winners sharing their experience.
Share them on your social media pages. Put emphasis on the fact
that they are ordinary people like you.
Put your customer at the center
Losing sight of the customer and separating yourself from what is
happening outside is one of the primary reasons corporations stumble
in the first place.You need to create an open dialogue and really know
the good, the bad and the ugly. Then work with your team to talk to
the customer, fix the problem and make sure it doesn’t happen again.
Last but not least, don’t forget to be agile. The recent financial cri-
sis, the new available technologies are just some examples of chang-
es happening in our environment that affect our customers’ purchase
decisions. A prerequisite to being agile is to be willing to change.
At INTRALOT, we are seeking innovation and change all the
time. Our technologies, products and services are evolving to em-
brace new opportunities exploring the new customer journey model.
Our newest Lottery Mobile solutions as well as our newest interac-
tive DreamTouch terminals are examples of innovative products that
have been built with this new model in mind. Our vision is to keep
on changing traditional lotteries by following new player behaviors
and offering them the best entertainment experiences.
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The New Customer Journey
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July/August 2014 • Public Gaming International
