July/August 2014
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Public Gaming International
Publisher & President
Paul Jason
Executive Vice President
Susan Jason
Art director/Designer
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Honored Founders
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Public Gaming International (ISSN-1042-1912) July/August 2014, Volume 40, No. 4. Published six times a year by the Public Gaming Research Institute,
Inc., 218 Main Street, #203, Kirkland, WA 98033, (425) 449-3000. ANNUAL SUBSCRIPTION RATES: United States: $145. Canada & Mexico: $160(US). All
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6 Paul Jason:
From the Publisher
8 On the New National Premium Game
(Monopoly Millionaire’s Club) and
Governance of the Multi-State Games
Stephen Martino,
Director, Maryland Lottery and
Gaming Control Agency
12 Finding a Way to Say “Yes” to
Retail Optimization
Michele Argentieri,
Transitional Vice President
Sales, Northstar New Jersey
Beth Bresnahan,
Executive Director,
Massachusetts Lottery
Daniel Cage,
Chief Executive Officer, Linq3
Kevin Gass,
Vice President, Lottery Gaming,
BCLC (British Columbia)
Mark Hagen,
Category Manager – Services,
7-Eleven, Inc.
Paul Jason,
Chief Executive Officer, PGRI, Inc.
Anne Kerstetter,
Store Operations Payment
and Reconciliation Manager
Terry Presta,
Executive Director, Kansas Lottery
May Scheve Reardon,
Executive Director,
Missouri Lottery
Jeff Sinacori,
Vice President Retail Sales
Development, Scientific Games
Susan Strouse,
Senior Director, Global Retail
Strategy, GTECH
Bishop Woosley,
Executive Director, Arkansas
Scholarship Lottery
24 Mobile Means Growth
Matthew Isaacs,
Editorial Manager, Shoutz, Inc.
25 Educating and Engaging Retailers
Just Got Easier
Adam Perlow,
Chief Executive Officer,
Hudson Alley Software
28 Use Technology Now:
Ways to Engage Players, Expand Lottery
Marketing Reach and Drive Sales Today
Jim Acton,
Vice President of Business Develop-
ment, Properties Plus, Scientific Games Corporation
32 A Time for Action: Lottery & Retail
Casey McKenzie,
Senior Principal Consultant
with Impact 21 Group, LLC
33 Lottery’s Evolution into Omni-Channel Retailing
Doug Pollard,
Co-Chief Executive Officer,
Pollard Banknote
34 Chain Reaction: Integrated In-Lane Solutions
Open New Distribution Channels and
Attract New Players
Research by GTECH and real-world case studies re-
veal consumer and retailer embrace for modernization
39 Converting Players: How Land-Based Retail
Can Thrive in a Mobile World
Cameron Waldie,
President of Carmanah Signs,
and
Chris Riegel,
CEO of STRATACACHE,
the parent company of Carmanah Signs
40 Mobilize Your Lottery Brand to Maintain
Relevance for the Modern Consumer
Results and Insights of a study by Leger,
The Research Intelligence Group, partly
commissioned by GTECH
44 Mapping the Road from GeoSweep
to GeoLotto
Henry Oakes,
Co-Founder, Geonomics
45 The New Customer Journey
Fivi Rondiri,
Corporate Marketing Coordinator,
INTRALOT
46 Pulse of the Industry:
A Concise Synopsis of the News
Feature Interviews and Editorials
research institute
public gaming
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