With a properly executed POS solution integrated into the
retail terminal, lotteries reach more players and sell more
tickets. Selling a lottery ticket becomes the same as selling any
other item. Lottery products are added with the customer’s
non-lottery purchases and printed on register receipt paper,
without adding tasks for clerks or slowing down lines. By
simplifying the accounting process – ticket sales are captured
as a standard SKU bar-coded sale into the retailer’s system
and, by default, in all POS and back office reports – the right
in-lane system turns lottery into a more attractive product for
large-scale chains and other corporate retail environments. In
a recent online study in the U.S., results were overwhelmingly
in favor of in-lane purchases:
›
89% of lottery players found the idea of buying Quick Pick
tickets in-lane appealing.
›
61% would buy lottery tickets more often if this option were
available.
Lottery Inside has been GTECH’s integrated in-lane solution
for lotteries around the world since 2005. The Lottery Inside
platform has helped more than 9,300 stores, 22 retail chains,
and lotteries in 9 jurisdictions from the U.K. to Mexico, Finland
to New Zealand to:
›
Open new distribution channels and recruit new retailers.
Because they are easy to use and do not take up any space
on the counter, integrated POS solutions have proven
useful to recruit chains in non-traditional trade styles. Of
the 22 chains in which Lottery Inside has been implemented
worldwide, 14 (representing more than 5,880 stores and
14,490 checkouts) had not previously sold lottery, including
Netto in Denmark, Real in Poland, and Carrefour in Belgium.
CHAIN REACTION
INTEGRATED IN-LANE SOLUTIONS OPEN NEW
DISTRIBUTION CHANNELS AND ATTRACT NEW PLAYERS
Competition in today’s retail environment is fierce, as busy consumers are increasingly
turning to large chains, discounters, and big box stores for convenient, one-stop
shopping. One way to keep lottery viable and growing within the evolving retail
channel is to equip new trade styles with integrated Point of Sale (POS) solutions that
use the retailers’ own POS systems and networks to sell lottery tickets.
14 RETAIL CHAINS THAT NEVER OFFERED LOTTERY
BEFORE ARE NOW SELLING DRAW GAME TICKETS
THROUGH THEIR POS REGISTERS AND GTECH’S
INTEGRATED POS SOLUTION.
Public Gaming International • July/August 2014
34
