46
Public Gaming International • September/October 2014
PGRI Introduction:
As an aside, there are some
striking similarities between Germany and the U.S.
Germany is made up of sixteen states (referred to in
Germany as
länder)
that collaborate on most games
and on many marketing, advertising, operational, and
distributional levels as well. Germany has a less open
regulatory structure than other European countries,
with strict controls over the kinds of games, advertis-
ing, and distribution channels that can be applied to the
business of Lottery. Solutions that meet the needs of
the German markets, comply with German regulatory
constraints, and meet the operational needs of the six-
teen German lotteries are likely to do the same for U.S.
lotteries as well.
Jumbo has just com-
pleted a major mile-
stone by going live on
the internet with all 16
German states. With
the population of each
state on average around
5 million people (simi-
lar to most US states).
The total population to 80
million people is almost 4
times the population in its
native Australia.
Capitalizing on its experi-
ences as an e-retailer to the
Australian state lotteries, and
on the experience and skill-sets
gained as the operator of the flag-
ship website
,
Jumbo embarked on a business plan
to seek opportunities to provide ser-
vices to the global membership of the
World Lottery Association (WLA).
The experience gained in the process
of implementing i-lottery in Germany
and Australia will be most applicable in
highly regulated markets all around the
world, particularly in the U.S. The Jumbo
solution provides a pathway to i-lottery that is
compliant with the regulations of almost all jurisdic-
tions while meeting the needs of the retailer community.
In 2012, federal legislation changes in Germany opened the
lottery market permitting licensed
companies like Jumbo to sell lot-
tery online on behalf of the 16
state lotteries.
From its head office in
Brisbane, Australia to
Germany, two conti-
nents or nearly 10,000
miles away, Jumbo
began the process
of applying for a li-
cense. The Company
opened its offices in
Munich in October
2012 and began prep-
Australia to Germany—
a JUMBO Size Step
Jumbo Interactive selling for all 16 German Lotteries to a population of 80 million people
