22 PUBLIC GAMING INTERNATIONAL • JANUARY/FEBRUARY 2024 Paul Jason: How is INTRALOT different today than it was three years ago? Nikos Nikolakopoulos: Over the last three years, we've seen remarkable adaptability and innovation from both individuals and organizations in the face of market challenges. However, the lottery industry in general has been slow to embrace new, efficient methodologies, unlike rapidly changing consumer behaviors. Currently, there's a concerted effort to not only preserve these gains but also to spearhead further advancement. INTRALOT has skillfully navigated the pandemic's challenges, emerging with a strategic plan enriched by key insights. Our strategy is rooted in embracing the digital revolution, preferring synergistic, interoperable, cutting-edge solutions over outdated models. Our strategic vision rests on four key pillars, essential for augmenting our influence and shaping the lottery industry's future. The first pillar focuses on solidifying our financial base, backed by significant shareholder investments. These investments aim to deleverage the company, and boost liquidity for growth initiatives. A healthy balance sheet and financial structure are fundamental to our future strategy. The second pillar emphasizes INTRALOT's new Lottery Ecosystem, LotosX Omni, featuring a cutting-edge central gaming system. Combined with a comprehensive, multi-tiered Player Account Management (PAM) system and a streamlined service orchestration layer. This facilitates a versatile, multi-vendor strategy. This strategy ensures seamless integration of leading solutions, bolstering system effectiveness and performance. It grants lottery operators exceptional control and adaptability in their processes. The third pillar is our people. At INTRALOT, we’re dedicated to fostering a workplace that is inclusive of our team members' aspirations and objectives. Central to our ethos is the investment in our human capital, crucial to our success. Finally, the fourth pillar is our investment in cutting-edge tools to improve software development and deployment. This includes automation, game content, product portfolio management, marketing services, and operational excellence, all aimed at fostering innovation vital for our clients' growth and success. It is an exciting time for INTRALOT. I think we can all feel the positive energy and momentum. How about the INTRALOT products that are driving this digital transformation? N. Nikolakopoulos: I’m convinced that the core of this momentum lies in the re-engineering of our gaming central system, a pivotal aspect of our strategic vision. This system has been redesigned to prioritize unparalleled flexibility and seamless interoperability. With its modular architecture, each component functions independently, Reinventing Success Together: Embracing Transformation and Innovation in Lottery Gaming Nikos Nikolakopoulos Chief Executive Officer, INTRALOT, Inc. Intralot.com PGRI INTERVIEWS PGRI Introduction: The Ultimate Player Journey begins with a holistic view towards the overall consumer experience. And there is a renewed willingness and ability on the part of the consumer to take advantage of the wealth of digital tools and solutions that are transforming that player experience. Paul and Nikos met during NASPL Milwaukee in November to discuss the evolving trends shaping consumer marketing and the lottery industry. They delved into how INTRALOT aims to position its customers to unlock their full potential, surpassing the expectations of both retail customers and lottery players.
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