PGRI LOTTERY EXPO Program / Agenda Updated October 22nd


Co-Hosted with the Georgia Lottery Corporation

VENDORS Early Bird Register here
LOTTERY Attendees NO Charge to attend here

PGRI Lottery Expo

Co-Hosted with the 
Georgia Lottery Corporation
October 25-27, 2017 – Grand Hyatt Buckhead Atlanta

Double-Platinum Sponsor: IGT 

Platinum Sponsors:

Diamond Game, INTRALOT,  Linq3, Scientific Games

Silver Sponsors: Abacus Solutions, Carmanah Signs, EquiLottery, Grover Gaming, InComm, Jackpocket, Lazlo, Vantiv Entertainment 

VENDORS Early Bird Register here

LOTTERY Attendees NO Charge to attend here

Wednesday, October 25 
2:00 to 5:00 pm.

Women’s Initiative in Lottery Leadership 
Inaugural WILL Education Program 

-- Keynote Presentation: On Navigating Biases
Monica Kaufman Pearson who has been smashing glass ceilings since she became Atlanta’s first woman and first minority to anchor the evening news 
-- Panel Discussion moderated by Monica Kaufman Pearson-- Actionable presentations on how to be an effective mentor, and guidelines for mentees
-- The sessions to include interactive audience participation.

 Rebecca Hargrove and Debbie Alford invite you to  join us at the inaugural  WILL Educational Seminar PGRI Lottery Expo Grand Hyatt Buckhead Hotel 2:00 to 5:00 pm Please visit  Read the Program. Thank you for coming!!
5:00 pm – 7:00 pm Welcome Reception

Visit for conference updates

Welcome to delegates from 45 different lotteries.  Thank you for coming and contributing to the success of our program.  Your participation is appreciated to all of us, and important to the success of the Government-Gaming industry.   We look forward to spending this time with you in Atlanta!

·WILL and all Conference Sessions are held in the Highland Ballroom on the Lobby Level ·        

Continental Breakfasts and Coffee Breaks are all in the Highland Ballroom Foyer ·        

Luncheons are both in the Cassis Restaurant on the Lower Lobby Level ·        

Wednesday Reception 5:00 to 7:00 pm: East Terrace on the Garden Level ·        

Thursday Reception 5:30 to 7:30 pm: Azalea on the Lobby Level ·        

Mega Millions Press Event, 2:00 pm Friday: Highland Ballroom on Lobby Level

Conference Program

Wednesday, October 25


5:00 pm – 7:00 pm   Welcome Reception

Thursday                    It’s All About RETAIL/Distribution

9:00 am           Paul Jason, CEO PGRI: Welcome to Lottery Expo

 Ø  Debbie Alford, President and Chief Executive Officer, Georgia Lottery Corporation  

Ø  Keynote Speaker: Manolo Almagro, Managing Partner, Q Division

Manolo Almagro leads Q Division, (its namesake is the infamous Q division a fictional department of MI-6, dedicated to developing tools + weapons for special agents to use to gain every advantage on their enemies in the James Bond Movies)  

Q division is a global consultancy dedicated to brands + retailers; developing tools, strategies and technology to help them gain every advantage on their competition. Offering best in class IoT, connected commerce solutions, data-driven innovation strategies and emerging technology - Q Division provides strategic and executional support for prototypes, field tests and large scale, enterprise class technology deployments. 

Ø  Retail Modernization

Retailers are modernizing to meet the expectations of the modern consumer.  What are progressive Lotteries doing to modernize and meet the needs of their channel partners and their players? 


  • Increasing Convenience at Retail to Drive Lottery Sales

Frank Suarez, Deputy Executive Director of Brand Management and Communications, North Carolina Education Lottery

  • The Critical “C’s” of Retail Modernization

Paul Riley, Vice President Product Innovation and Research & Development, IGT

·         Concierge lottery legislation makes iLottery available on Mobile

Carole Hedinger, Executive Director, New Jersey lottery 

Ø  Retail Presence

Modernizing the Physical Environment, Signage/Touchpoints in and out of store; Digital Menu Board; Non-Traditional POS, Pay at the Pump, HMS Post, Smart dispensers, Digital Play-Stations, Player Payment and awards solution (Starbucks). 


  • Create Top Selling Retailers through a Retailers Club

Vasia Bakalis, Marketing Director, INTRALOT USA

  • Modernizing the Consumer Shopping Experience:

Max Goldstein, Vice President, Sales, Carmanah Signs

  • Expanding the Lottery footprint by capturing the "gray" gaming markets:

John Heinen, Senior Vice President COAM (Coin Operated Amusement Machines), Georgia Lottery Corp.

  • -- and other ways you can expand the Lottery footprint:

Kevin Morse, Senior Market Development Manager, Grover Gaming

  • A no-cost way to bring Mobile Lottery to your players, right now

Peter Sullivan, Chief Executive Officer, Jackpocket Mobile Lottery

12:30 pm to 1:30 pm  Lunch 

Ø  Retail Digitization

Integration of Retail in-store-in-person interactions with Mobile, Mobile Apps, Social apps, Digitizing POS, Beacon Technology, in-lane sales and meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience -- also iLottery


  • In-Lane sales and Digital Menu Boards: 

Adam Caughill, Director, Business Development, OLG

·         Bringing lottery play into the mobile world

Art Kiuttu, Senior Vice President Lottery & Gaming Solutions, Lazlo326

Ø  Advertising & Marketing: Maximizing the advertising and marketing budget, Sharing Marketing Assets, Most effective media (Social, Gas Station, TV, Radio, OOH - Billboards, etc.), Optimizing Advertising ROI, How to defend your budget with oversight committees.

  • Keynote Speaker: Peter Bunarek, Managing Director, BBDO Atlanta

Peter knows what keeps CMOs awake at night because, well, that’s what has kept him awake for the past 20 years. His career spans both the agency and client sides, across every conceivable segment from retail, food and beverage, automotive, travel, outdoor recreation, healthcare, and agriculture. Regardless of segment, Peter knows agencies are at their best when creatively solving complex business problems and doing it fast. He instills in BBDO a knack for business and marketing strategy, a passion for data and analytics, and a love for creativity. While Peter leads BBDO Atlanta, he loves being close to “the work” and is intimately involved in every one of BBDO Atlanta’s accounts.

Originally from Michigan, Peter has embraced his inner Southerner after moving to Atlanta several years ago. His love for seersucker is eclipsed only by his love of bow ties. And white bucks. Wait, and linen. Oh, and don’t forget bourbon.

  • James Hutchinson, Senior Vice President Marketing & Product Development, Georgia Lottery Corp.   

Ø  Retail Modernization: Serving Consumers and our Retail Partners


  • Partnerships - The importance of third party service providers in a changing lottery landscape:
  • Tim Yahya, Country Manager USA and Canada, Abacus Lottery Solutions
  • Cashless: Responsible Growth for Good Causes

Andrew Crowe, Vice President Emerging Markets, Vantiv Entertainment Solutions

·         The NASPL API: From Concept to Execution

Tony Fontaine, Vice President Business Development, InComm

·         Pennsylvania Lottery Case-Study Shows Why It Pays to Accept Cashless Payments

Jacob Kreider, Senior Manager, Business Intelligence, Scientific Games Corp.

  • Retail Modernization Panel Discussion 

Panel Discussion Moderator:

Terry Presta, Executive Director, Kansas Lottery, Chair of NASPL Retail Sub-Committee


Tom Delacenserie, President & Chief Executive Officer, Kentucky Lottery Corporation

J.B. Landroche, Senior Vice President, Corporate Affairs, Georgia Lottery Corporation

Paul Riley, Vice President, Innovation and Lottery Transformation, IGT

Drew Svitko, Executive Director, Pennsylvania Lottery

 On hand for audience Q & A on API’s:

Andy Davis, Chief Financial and Chief Information Office, Tennessee Education Lottery

Wayne Dolezal, Deputy Executive Director, Multi-State Lottery Association (MUSL)

 Ø  Hall of Fame Induction Ceremony honoring

Marzia Mastrogiacomo, Senior Vice President Lottery, Lottomatica S.p.A

Ø  Lottery Industry States-Person Award honoring

Carole Hedinger, Executive Director, New Jersey Lottery

5:30 pm – 7:30 pm   Reception

Friday                          It’s All About Product

Ø  9:00 am. Keynote Speaker: David J. Gacsko, Partner, Activation Strategy, Hierarchy, Inc.

David is a results-oriented, analytic problem solver and thought leader in creative shopper marketing who helps brands discover “the moment their customers have been waiting for.”

He merges vision, best practices and a natural sixth-sense to deliver 360º brand expressions that create buzz-worthy results. David is an enthusiastic student of human behavior, dedicated to helping clients uncover authentic insights that can be translated into relevant action. His experiences helping fortune 100 brands with strategy, campaign design, multichannel content development, retail store design, and merchandising make him an invaluable partner and skilled team leader. 

Ø  Rebecca Hargrove to provide update on WILL (Women’s Initiative in Lottery Leadership) and also disruption of lottery markets by “secondary” lotteries 

Ø  Creating the next generation of Instant Products

 Out of the box thinking, Process for product innovation, Instant Progressives, Packaging - Christmas Card boxes, gift cards, combo play, New play styles (Hybrids scratchers, Shareable community-based tickets like Holiday and El Gordo, using prize structures to drive sales (creating innovative prize structures, Prize structures spread over ticket pulses, etc.), Multi artwork scenes under one prize structure.  What else??


Disruptive or Continuative Innovation

Marzia Mastrogiacomo, Senior Vice President Lottery, Lottomatica S.p.A

Panel Discussion Moderator:   Rebecca Hargrove, President and Chief Executive Officer,

Tennessee Education Lottery, Senior Vice President, World Lottery Association (WLA)


David Barden, Executive Director, New Mexico Lottery

Bill Breslo, Vice President Sales & Marketing, Diamond Game

Tracey Cohen, Interim Executive Director, DC Lottery

Scott Hoss, Senior Marketing Manager, INTRALOT

Jeff Martineck, Vice President, Global Product Innovation & Development, Scientific Games

Marzia Mastrogiacomo, Senior Vice President Lottery, Lottomatica S.p.A  

Ø  Innovating Draw Games for long-term sustainability and growth

Clarifying the Product Development and Distribution Challenges. How do we put the impulse back into draw games? Combating the Play station destination and capturing consumer attention and player-ship at the register?  Managing the Life-cycle of the games.  New games?  Hybrid games?


  • The Millennial Appeal of Live Sports Betting:

Brad Cummings, Chief Executive Officer, EquiLottery

  • Combining the appeal of both Instant and Draw Games:

Sarah Taylor, Executive Director, Hoosier Lottery

Panel Discussion Moderator: Gary Grief, Executive Director, Texas Lottery


Michelle Carney, Vice President Strategic Customer Initiatives, IGT

Adam Caughill, Director, Business Development, OLG

Drew Svitko, Executive Director, Pennsylvania Lottery

Sarah Taylor, Executive Director, Hoosier Lottery 

Ø  Round-table Discussion on the future of the industry

Moderator: Gordon Medenica, Executive Director, Maryland Lottery


Alan Hussey, Director of Business Planning, Virginia Lottery

Mike Purcell, Deputy Secretary of Sales, Florida Lottery

May Scheve Reardon, Executive Director, Missouri Lottery

Chris Shaban, Regional Vice President, IGT

Bret Toyne, Executive Director, Multi-State Lottery Association (MUSL)

12:30 pm  Lunch

2:00 pm           Press Event: Launching Enhanced Mega Millions

Open to everyone: Interviews & photo op with iconic cash image








VENDORS Early Bird Register here
LOTTERY Attendees NO Charge to attend here