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Hazen Paper Company Press Release:
THE CALIFORNIA LOTTERY LAUNCHES ITS SECOND $30 GAME ON HAZEN HOLOGRAPHIC BOARD
The California lottery has just introduced its second $30 holographic game called “California Gold” with a top prize of ten million dollars. This follows California’s successful launch of its first $30 game which was also produced on Hazen’s holographic board. Their first $30 holographic game, which sold out months ahead of schedule, was one of the best selling games in the history of the California lottery.
Hazen’s holographic games consistently outperform plain board games by generating higher sales and profits for the lotteries that use them. This is especially true when holography is used at higher price points. A typical $30 holographic game needs less than a 2% increase in sales (vs. a comparable plain board game) to fully pay for the cost of the holographic board. Quantitative research has demonstrated that the sales of holographic games will increase by as much as 79% vs. plain board games when holography is isolated as the only gaming variable:
The Hazen Profitability Calculator will allow you to see the financial impact that a holographic game can have on your lottery’s bottom line. Using the link below, you can enter your game’s specifications to help you see how profitable it will be:
ABOUT HAZEN PAPER:
Hazen Paper was founded in 1925 with its headquarters in Holyoke, MA. Hazen Paper is a world-class paper convertor specializing in custom holographic originations, film, foil, and paper laminations. Hazen Paper is the leading provider of these materials to the worldwide lottery industry.
Hazen Paper Company products also enjoy wide acceptance for use in health and beauty packaging, entertainment and media packaging, golf ball packaging, bookbinding, merchandise tags, product labels, photo mounting, and ticketing applications.