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Hazen Paper Company Press Release:
NEW YORK LOTTERY LAUNCHES $30 GAME ON HAZEN HOLOGRAPHIC BOARD TO CELEBRATE ITS 50th ANNIVERSARY
To celebrate its 50th anniversary, the NY Lottery has just launched a $30 instant game called “$10,000,000 Cash” which features the New York Lottery’s largest instant cash prize. This game was produced using a custom holographic pattern provided by the Hazen Paper Company. The holographic background features the NY Lottery’s logo surrounded by an array of holographic bills.
Hazen’s holographic games consistently outperform plain board games by generating higher sales and profits for the lotteries that use them. This is especially true when holography is used with higher value games. A typical $30 holographic game needs less than a 2% increase in sales (vs. a comparable plain board game) to fully pay for the cost of the holographic board. Quantitative research has demonstrated that the sales of holographic games will increase by as much as 79% vs. plain board games when holography is isolated as the only gaming variable:
The Hazen Profitability Calculator will allow you to see the financial impact that a holographic game can have on a lottery’s bottom line by entering your game’s specifications using the link below:
ABOUT HAZEN PAPER:
Hazen Paper was founded in 1925 with its headquarters in Holyoke, MA. Hazen Paper is a world-class paper convertor specializing in custom holographic originations, film, foil, and paper laminations. Hazen Paper is the leading provider of these materials to the worldwide lottery industry.
Hazen Paper Company products also enjoy a wide acceptance for use in health and beauty packaging, entertainment and media packaging, golf ball packaging, bookbinding, merchandise tags, product labels, photo mounting, and ticketing applications.