The GREAT OUTDOORS JUST GOT Greater! Alchemy3 and Bass Pro Shops welcome Cabela’s to the lottery category

Jeffrey Schweig/Alchemy3

Telephone 770-442-6993

Cell 404-680-0141

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February 3, 2018

                   The GREAT OUTDOORS JUST GOT Greater!   Alchemy3 and Bass Pro Shops welcome Cabela’s to the lottery category                                               

Roswell, Ga, February 3, 2018– Alchemy3, LLC and Bass Pro Shops announced today that the Cabela’s brand will now be available to lotteries for branded lottery games/promotions.   Bass Pro Shops acquired Cabela’s in September, 2017 bringing America’s two most iconic outdoor companies together under one umbrella.    “Combining Bass Pro Shops and Cabela’s will allow us to offer enhanced experiences for lottery players including expanded product offerings and geographic footprints “said Jeffrey Schweig, President ofAlchemy3”.  

“Bass Pro Shops was one of the first partners to join Alchemy3, shortly after company start-up.  Subsequently we have run Bass Pro Shops games with many lotteries over the years” said Paul Guziel, Alchemy3’s CEO.    Those lotteries in states with a strong Cabela’s presence had asked us to secure Cabela’s as a partner and we are excited that we are finally able to deliver, Guziel added.

“Like Cabela’s and Bass Pro Shops consumers, for lottery players who love the outdoors, we know there are no better prizes than gear from Bass Pro Shops and Cabela’s” said Stan Lippelman, VP, Marketing at Bass Pro Shops.  “Combining Cabela’s and Bass Pro Shops will now allow Alchemy3 to provide winners with enhanced product offerings, even more unique outdoor experiences and unrivaled services” Lippelman added.

Alchemy3 is currently designing programs to launch Cabela’s games in late 2018.  “We look forward to sharing our vision and creative marketing executions with our customers in the next few months” Schweig concluded.

About Alchemy3:  Alchemy3 (A3) provides a variety of products and services to lotteries across North America including:  strategic planning and execution, integrated marketing programs, branded games, mobile applications, collect and win promotions, loyalty programs and web/drawing services. 

Since its inception in 2007, A3 has become one of a select few companies in America that holds exclusive licenses to provide services to the North American Lottery Industry.  A3 has worked with nearly all of North America’s lotteries and maintains strong contacts in every jurisdiction.  The company not only holds the esteem of lotteries but also with world class companies like The Home Depot, Honda, Bass Pro Shops and Royal Caribbean International who use A3 as their trusted brand stewards in the lottery world.

A3 has achieved their market position by putting brand partners and lottery clients’ needs first—providing them with “boutique” type attention and executing programs with the highest level of integrity, honesty and thoughtfulness.


About Bass Pro Shops and Cabela’s

Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company consists of more than 100 retail and marine centers along with world-class resort destinations like Big Cedar Lodge, America’s Premier Wilderness Resort. White River Marine Group, also founded by Morris, is the largest manufacturer of boats in the world, offering an unsurpassed collection of industry-leading boat brands including TRACKER®, SUN TRACKER®, NITRO®, TAHOE®, REGENCY®, MAKO®, RANGER®, TRITON®, STRATOS® and ASCEND® among others. Cabela’s dates back to 1961 when Dick, Mary and Jim Cabela began a mail order service for outdoor products around their kitchen table in Chappell, Nebraska and today operates 89 stores. Under the conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”


 If you would like more information about this topic, please contact Jeffrey Schweig/Alchemy3 at 770-442-6993 or email at This email address is being protected from spambots. You need JavaScript enabled to view it..