Novomatic takes control of Ainsworth's sales in Europe

In line with a strategic commitment to increase Ainsworth's sales force, product offerings and customer support, Novomatic's Global Sales Division led by Lawrence Levy is taking over Ainsworth's European sales management.

In charge of the introduction of the Ainsworth brand, product positioning and direct sales to European game operators will be Sonya Nikolova, who successfully led NOVOMATIC sales in EEC countries.
Sonya Nikolova said: "Customer satisfaction and building long-term relationships within the gaming industry has been a huge motivation for me for many years. I am excited about my new role at NOVOMATIC - I consider it a great responsibility and honor - And one that will complement the quality of services and the diversity of products delivered to our customers and partners. I am committed to building on the industry's deep experience and knowledge for the development and popularization of the Ainsworth brand in Europe as well as for Collaborate intensively with my colleagues to improve customer support and product competitiveness. "
The main position for sales in the countries of Central and Eastern Europe will be entrusted to Roman Czubak, who has a long history with NOVOMATIC and has previously played important roles in Research and Development, Project Management and Sales for the company.
Roman Czubak commented on his new commitment: "For me, this appointment means going back to a sales function with the great responsibility of continuing to build and strengthen the NOVOMATIC brand in this core market."
In their respective roles and with the aim of promoting the leading product brands included in the NOVOMATIC portfolio, Nikolova and Czubak will report to Lawrence Levy, Vice President, Global Sales, NOVOMATIC Gaming Industries GmbH.