An excerpt from Why Millennials Love EquiLottery: The Perfect Prize Experience

An excerpt from Why Millennials Love EquiLottery: The Perfect Prize Experience

Then expressed as a prize range between $300 and $1,000, the EquiLottery top prize was one that interested Millennials with a favorable/unfavorable of 62% - 18%...To quote one of our younger focus group participants, “If you could spend $2 and have a chance to win a minimum of $300, what’s wrong with that?” We couldn’t agree more.

Click here to read The Perfect Prize Experience

And if you missed the first two weeks of our Millennial series, click on the links below:

Why Millennials Love EquiLottery: It’s Relevant, Authentic and Unpredictable
Why Millennials Love EquiLottery: It’s Social and Experiential