Best Buy’s Super Bowl football commercial features mobile pioneers

Best Buy’s big game commercial was created by agency CP+B and directed by Wayne McClammy. It was shot in 6 locations across 3 countries.

on air | Super Bowl football commercial features mobile pioneers

WATCH HERE

| stars of mobile phone tech

We realized Silicon Valley inventors are today’s rock stars. We’re thrilled to have a stage as significant as the Super Bowl football game to showcase all that Best Buy has to offer in its shops and on the web.

Best Buy’s big game commercial was created by agency CP+B and directed by Wayne McClammy. It was shot in 6 locations across 3 countries.

— Shawn Score

President: mobile division
at Best Buy co.

vignettes | featured in the commercial
Inventors who pioneered the mobile phone + its applications.

  1. Ray Kurzweil — inventor: pioneer of speech-to-text + text-to-speech computer software
  2. Philippe Kahn — engineer: pioneer of the camera phone | visit
  3. Neil Papworth — engineer: pioneer of short text messaging on computers + mobile | visit
  4. Daniel Henderson — engineer:  pioneer of video sharing on computers + mobile | visit
  5. Kevin Systrom — co-founder: Instagram co. for mobile photo sharing | visit
  6. Jim McKelvey — co-founder: Square co. for mobile payments | visit
  7. Chris Barton + Avery Wang — co-founders: Shazam co. for song identification | visit
  8. Paul Bettner + David Bettner — co-creators: designers of mobile game Words with Friends | visit
November 15, 2018

 

                        MOBILE PIONEERS       

agency: Crispin, Porter + Bogusky
campaign: innovators
director: Wayne McClammy
media: television featurette
client: Best Buy co.
host: National Football League
venue: Super Bowl no. 46
year: 2012



                                            LETTER       

quote | stars of mobile phone tech

We realized Silicon Valley inventors are today’s rock stars. We’re thrilled to have a stage as significant as the Super Bowl football game to showcase all that Best Buy has to offer in its shops and on the web.

Best Buy’s big game commercial was created by agency CP+B and directed by Wayne McClammy. It was shot in 6 locations across 3 countries.

— Shawn Score

President: mobile division
at Best Buy co.

on the web | pages

Best Buy | home
Best Buy | education

http://www.kurzweilai.net/on-air-super-bowl-football-commercial-features-mobile-pioneers