Arizona Lottery Wins Big, Lands 10 ADDY Awards

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 Arizona Lottery Wins Big, Lands 10 ADDY Awards

Honor Recognizes Premier Creative in Advertising   

PHOENIX (March 13, 2018) – The Phoenix Advertising Club (American Advertising Federation Phoenix) celebrated the best and most innovative in the Phoenix advertising community last week at the 2018 ADDY’s Gala, which quickly became a successful night for the Arizona Lottery. The Arizona Lottery received 10 ADDY awards across a variety of campaigns in categories including television, photography, editing, copywriting and more.

 “We are incredibly honored to receive this recognition for our industry-leading creativity and innovation,” said Executive Director of the Arizona Lottery, Gregg Edgar. “We worked tirelessly with our advertising partner, OH Partners, to bring originality and trailblazing creative to our campaigns and products. It was a thrilling process to develop these campaigns and it has been a privilege to see our players excited too.”

 The Arizona Lottery landed 10 ADDY awards for campaigns including Ultimate Millions Scratchers® ticket, Royal Millions Scratchers ticket, Cardinals Scratchers ticket, Holiday Scratchers ticket and Welcome Back, Willie. These campaigns were recognized in the direct mail, public transit ad, 60 second local television, 30 second local television, integrated advertising campaign, copywriting, photography and video editing categories.

 The Lottery was among the few most awarded brands across a variety of categories for this year’s awards. The agency is committed to elevating the brand and producing industry-leading work in order to maximize its growth and brand awareness.  

OH Partners is the Agency of Record for the Arizona Lottery and concepted, directed and executed the recognized work. To learn more about the Arizona Lottery, visitwww.arizonalottery.com.

 Scratchers® is a registered service mark of the California Lottery.

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 About Arizona Lottery 
Since 1981, the Arizona Lottery and its retail partners have generated more than $3.8 billion in net funding in support of programs that help to improve the quality of life for the people of Arizona. Proceeds from Lottery ticket sales — nearly $4 million per week – fund programs in education, economic development, environmental conservation and health and human services. The mission is to support Arizona programs for the public benefit by maximizing net revenue in a responsible manner. Learn more atArizonaLottery.com