Arkansas Lottery launched a new branding campaign showcasing many different ways Arkansans cans win with the Lottery

LITTLE ROCK, Ark. - The Arkansas Scholarship Lottery has launched a new branding campaign designed to showcase the many different ways Arkansans cans win with the Lottery. 

The "This is Winning" campaign launched with 30-second television commercials during last night's broadcast of the 90th Annual Academy Awards. The campaign features real Lottery-winning Arkansans and includes broadcast, outdoor, digital and social components as well as a redesigned mobile-friendly website and point of sale at all Lottery retail locations. 

"Winning means different things to different people when it comes to playing the Lottery,"  said Bishop Woosley, director of the Arkansas Scholarship Lottery. "For some, wining means an instant 100 dollars on a scratch-off game. For others, it's a life-changing million-dollar jackpot in a draw game. For thousands more, winning means receiving a scholarship to attend college." 

"This is Winning" will include real Arkansas winners who share personal stories about how their lives have benefited from winning the Lottery or receiving a scholarship. 

The first series in the campaign will introduce a $50,000 Powerball winner, the director of the Arkansas Coding Academy who went to college on a Lottery scholarship, and a scratch-off winner who is also a competitive bowler. 

"The stories we have heard from Arkansans about the impact the Lottery has had on their lives have been heart-warming," Woosley said. "From entrepreneurs to students who are the first in their families to attend college, we can't wait to share them with you."