Advertising/Marketing
Sorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic Buying Firm MightyHive
Outfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
Sky limits TV gambling adverts to one per break amid campaign for pre-watershed ban
The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say
Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent
National Lottery puts retailers at heart of new TV campaign
Duncan Malyon, retail director at Camelot, added: “Our retail partners play a massive role in The National Lottery’s success, exciting customers about the jackpots on offer and helping to raise vast sums of money for good causes.