Iowa Lottery sets new monthly sales record for instant-scratch games

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“Scratch tickets were the first product introduced by the Iowa Lottery and they continue to be one of our top-selling items today,” said Iowa Lottery CEO Terry Rich. “We continue to work hard to keep a fresh mix of games on the market to give consumers choices and variety.”

For Immediate Release

Thursday, April 13, 2017

 

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Mary Neubauer

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IOWA LOTTERY SETS NEW MONTHLY SALES RECORD FOR INSTANT-SCRATCH GAMES

 

Scratch Sales In March Topped $23 Million, Beating Previous Record Set In March 2016

 

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CLIVE, Iowa – The Iowa Lottery set a new monthly sales record for instant-scratch tickets in March, topping the previous record that had just been set a year earlier.

Instant-scratch sales for March 2017 in Iowa totaled more than $23 million, which broke the lottery’s previous monthly sales record in those games of $22.7 million, set in March 2016.

“Scratch tickets were the first product introduced by the Iowa Lottery and they continue to be one of our top-selling items today,” said Iowa Lottery CEO Terry Rich. “We continue to work hard to keep a fresh mix of games on the market to give consumers choices and variety.”

The strong sales for the month were driven by the March 6 introduction of the lottery’s first $30 scratch game, “Ultimate Riches.” The new scratch game offers an extended-play style and prizes ranging from $30 up to $300,000.

Iowa scratch-game sales set an annual record during the last fiscal year of $233.7 million, and are running ahead of that pace in the first nine months of fiscal year 2017.  

Since the Iowa Lottery’s start in 1985, its players have won more than $3.8 billion in prizes while the lottery has raised more than $1.7 billion for state programs.

Today, lottery proceeds in Iowa have three main purposes: They provide support for our state’s veterans and their families through the Iowa Veterans Trust Fund; help for a variety of significant projects through the state General Fund; and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions in the state and build and repair schools.

 

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