Unibet Launches US Sportsbook in New Jersey

Unibet, the flagship brand of Kindred Group, has launched its first online sportsbook in the USA in New Jersey.  This comes three months after Kindred Grop started online casino in New Jersey.

The sportsbook launch is expected to trigger a significant marketing push focused on the start of the new season. The launch is part of the partnership with Hard Rock Hotel & Casino Atlantic City and follows the launch earlier this year of a full range of first-class casino products. Kindred Group successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City in 2018 and have since been preparing for this important step.

“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling”, says Manuel Stan, SVP Kindred US.

“We are also very pleased to extend the strong bond we have with Kambi as our sportsbook supplier, who we have worked closely with for the past 22 years in Europe and in Australia. We have been preparing very thoroughly for this moment for a long time and are ready and excited to become a part of what most likely will become the largest betting market in the world”, says Stan.