Missouri Lottery New Mobile App, Recharged Loyalty Program

in Lottery
July 14, 2017

New Mobile App, Recharged Loyalty Program

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Missouri Lottery players can now scan Scratchers and Draw Games tickets directly on their smartphones to check for winning tickets, enter current promotions, earn chances to win prizes, keep their lucky numbers on a digital playslip and more. The new mobile app is now available through the App Store and Google Play.

“Players have been asking for this, and we’re pleased to be able to offer them all these conveniences,” said May Scheve Reardon, executive director of the Missouri Lottery. “Not only does the new app have these additional functions, but it will still offer longtime favorites, including the ability to get winning numbers and jackpot alerts, as well as to see remaining prizes on each of our Scratchers games. Players are going to love it.”

Other features added to the new mobile app include a button to find the nearest Lottery retail location, and a winners’ map with information on where winning tickets were sold.

“It will also be easier for our retail partners to just scan the barcode on players’ digital play slips to produce tickets,” Reardon said. “This is really a game-changer for everyone.”

The Lottery has also recharged the My Lottery Players Club to include more of what players requested.

“Players have told us that they want a chance to win our products, so we are now offering coupons for those,” Reardon said. “It’s definitely a ‘best practice’ to offer your own products as added value.

“They also wanted faster delivery, so now we will offer numerous e-gift cards from major store brands that can be sent immediately to the player’s account.”

Players who were formerly My Lottery members won’t have to do anything to be included in the new program. Those who aren’t members can sign up for a free account at MOLottery.com or through the app.

When My Lottery members scan their tickets, they will be entered into any eligible second-chance drawings, along with being moved closer to an animated wheel spin, which will deliver points and rewards.

“The wheel spin will result in Draw Points, Prize Points or Instant Wins,” said Reardon. “Draw Points can be used for a chance to win any number of amazing prizes, like a Ford F-150 truck, a Florida trip, concerts and more.”

Prize Points can be spent in the new digital Points For Prizes store, which offers e-gift cards, Missouri Lottery ticket coupons, digital books, music downloads and more.

“The new app and rewards program will make everything much easier, more streamlined and more fun,” Reardon said.