Arizona Lottery’s “Welcome Back Willie” Campaign Wins Telly Award

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Media Contact: Megan Conner, OH Partners

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Arizona Lottery’s “Welcome Back Willie” Campaign Wins Telly Award

National Honor Recognizes Premier Creativity in Film and Video

 PHOENIX (May 22, 2017) – In early 2017, the Arizona Lottery and its advertising agency, OH Partners, released a one-of-a-kind marketing campaign to bring back the iconic Arizona Lottery mascot, Windfall Willie. The campaign gained attention across the state, and now the creativity behind the campaign is being recognized on a national level with a 2017 Bronze Telly Award for Art Direction for Local Commercial.


“We are honored to receive this recognition,” Gregg Edgar, executive director of the Arizona Lottery, said. “It was an exciting process working so closely with the OH Partners’ innovative creative team to develop and execute this campaign. It has been wonderful to see our players excited about the return of Windfall Willie, and it is quite an honor to be recognized on a national level for this campaign.” 


The “Welcome Back Willie” campaign incorporated print, online, radio and television, reinventing the beloved Arizona Lottery character with a modern look and feel. The 60-second television commercial featuring the quirky new Windfall Willie quickly became an Arizona favorite and its comedic writing, unique set design and attention to detail helped land the Telly Award.


OH Partners is the Agency of Record for the Arizona Lottery and concepted and directed the campaign for “Welcome Back Willie.” To learn more about the Arizona Lottery and what Windfall Willie has up his sleeve next, visit




About Arizona Lottery
Since 1981, the Arizona Lottery and its retail partners have generated more than $3 billion in net funding in support of programs that help to improve the quality of life for the people of Arizona. Proceeds from Lottery ticket sales — more than $3.7 million per week – fund Arts and Education; Community Enrichment; Economic Development; Environmental Conservation; Health and Human Services; and Public Safety programs. Our mission is to support Arizona programs for the public benefit by maximizing net revenue in a responsible manner. Learn more at