JOB: California State Lottery Senior Marketing Specialist, SCRATCHERS Product Unit

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JOB: Senior Marketing Specialist, SCRATCHERS Product Unit, California State Lottery

Under the direct supervision of the Chief of Scratchers Products, the Senior Marketing Specialist functions as the lead for the planning and development of the Annual Product Plan and Scratchers games. The Senior Marketing Specialist is responsible for recommending strategic direction of product development and product mix based on analyzing research, product performance and alignment with business objectives. The Senior Marketing Specialist acts as Contract Manager for Scratchers ticket printing vendors and is also responsible for review and adherence of the products to the Lottery’s Responsible Gaming policy.

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