JOB: California State Lottery Assistant Deputy Director of Marketing EXTENDED DEADLINE 5/30

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Job Posting: Assistant Deputy Director of Marketing, CEA B


CA State Lottery

Assistant Deputy Director of Marketing, CEA B
C. E. A.

$6,913.00 - $15,885.00

Final Filing Date: 5/30/2018


Application Methods:
Electronic (Using your CalCareer Account)
By Mail
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Job Description and Duties


The California State Lottery is looking for a dynamic results-driven marketing leader to help California become the #1 lottery in the United States.


The California State Lottery is a $6+ billion enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. 


In fiscal year 17/18, the California State Lottery generated sales of approximately $6.3 billion with nearly $1.5 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 24 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus, and daily games such as Fantasy 5 and Hot Spot.


As part of the larger Sales & Marketing Division, the Marketing department is responsible for product development and management as well as consumer marketing and advertising. Through the alignment of strong product plans, highly effective marketing campaigns and sales team efforts, the Lottery has grown to be the second largest lottery in the country. Our goal is to become the largest lottery in the United States.

You will find additional information about the job in the Duty Statement.


Minimum Requirements

You will find the Minimum Requirements in the Class Specification.


Position Details

Job Code #:
Position #(s):
Working Title:
Assistant Deputy Director of Marketing, CEA B
C. E. A.
$6,913.00 - $15,885.00
# of Positions:
Work Location:
Sacramento County
Job Type:
Career Executive Assignment - Non Tenured, Full Time

Special Requirements

  • The position(s) require(s) a Background Investigation be cleared prior to being hired.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 5/30/2018

Who May Apply

Individuals who are eligible to be appointed to this Career Executive Assignment (CEA) by the State of California.

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA State Lottery
Attn: Human Resources Division JC-109111, MS 6-5
700 N. 10th Street MS#6-5
SacramentoCA 95811

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Human Resources Division JC-109111, MS 6-5
700 N. 10th Street MS#6-5
SacramentoCA 95811
08:00 AM - 05:00 PM

Required Application Documents

Please submit the following items with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Statement of Qualifications -

    See Statement of Qualifications Instructions section for detailed instructions on how to complete the Statement of Qualifications (SOQ).

  • Resume is required and must be included.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Examination Qualification Requirements

This position requires an examination to be appointed. Applicants must meet the Minimum Qualifications for the Position in order to compete in the examination.
All applicants must possess the knowledge and abilities, and any other requirements, described in this announcement.

Note: Eligibility to take a CEA examination does not require current permanent status in the civil service.

Minimum Qualifications

CEA examinations are open to all applicants who possess the knowledge and abilities, and any other requirements as described in the examination bulletin. Eligibility to take a CEA examination does not require current permanent status in civil service.

General Qualifications

State civil service employees must possess essential general qualifications including integrity, initiative, dependability, good judgment, and ability to work cooperatively with others.

Knowledge and Abilities

Applicants must demonstrate the ability to perform high administrative and policy – influencing functions effectively. Such overall ability requires possession of most of the following more specific knowledge and abilities:


(a) Knowledge of the organization and functions of California State Government including the organization and practices of the Legislature and the Executive Branch; principles, practices, and trends of public administration, organization, and management; techniques of organizing and motivating groups; program development and evaluation; methods of administrative problem solving; principles and practices of policy formulation and development; personnel management techniques; the department's or agency's equal employment opportunity objectives; and a manager's role in the equal employment opportunity program.

(b) Ability to plan, organize, and direct the work of multidisciplinary professional and administrative staff; analyze administrative policies, organization, procedures, and practices; integrate the activities of a diverse program to attain common goals; gain the confidence and support of top level administrators and advise them on a wide range of administrative matters; develop cooperative working relationships with representatives of all levels of government, the public, and the Legislative and Executive Branches; analyze complex problems and recommend effective courses of action; prepare and review reports; and effectively contribute to the department's or agency's equal employment opportunity objectives. 

These knowledge and abilities are expected to be obtained from the following kinds of experience with substantial participation in the formulation, operation and/or evaluation of program policies (experience may have been paid or volunteer; in State service, other government settings, or in a private organization):

CEA Level A - Responsible for broad administrative and program activities, including the execution and/or evaluation of program policies.

CEA Level B - Responsible for extensive managerial and program administration or broad program manager experience with substantial participation in the formulation, operation, and/or evaluation of program policies.

CEA Level C - Responsible for extensive highly professional influence and contributes to program, policy, and the methods to provide professional services needed to set policies, to meet the mission of the State department and often exercising technical and or professional skills that are required at this level.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
  • Progressively responsible marketing experience in product development, brand management, consumer marketing and/or advertising, preferably with experience across a broad suite of marketing functions, including product marketing, advertising, media, retail marketing, customer experience, multicultural programs, experiential, and promotions.
  • Digital and social media marketing experience, with working knowledge of current best-practices and technology.
  • Strategic and creative thinker with strong tactical acumen. Demonstrated success in launching new initiatives and programs.
  • Cross-functional leadership experience and ability to manage large vendor relationships and contracts, including marketing/advertising agencies.
  • Strong organizational and project management skills. Ability to manage multiple priorities and successfully meet deadlines.
  • Ability to formulate, execute and evaluate program goals, strategies, and plans.
  • Ability to provide insights and make recommendations and decisions based on research (quantitative and qualitative), data and learning including experience in the use of analytics tools and ROI metrics.
  • Thorough knowledge of business administration and management, fiscal management, including budgeting techniques and tracking methods.
  • Outstanding verbal and written communication skills.
  • Ability to develop relationships and communicate with all levels within the organization as well as interface with a broad range of stakeholders and partners.
  • Education/degree in marketing, communications, business or related field.
  • Experience in lottery, gaming, entertainment, consumer packaged goods and/or related categories.
  • Knowledge of the functions of California state government and the laws, rules, regulations and policy governing the operations of the California State Lottery and the sales of Lottery products.
  • Knowledge of the principles and practices of policy formulation and development.
  • Bilingual ability in Spanish, Chinese, Korean and/or Vietnamese a plus.

Examination Information

The examination process will consist of the review of the application, statement of qualifications, and resumé; this will be the only basis for your final score and rank on the eligible list.

If you meet the requirements stated in this announcement, you may take this competitive examination. Possession of the Examination Qualifications requirements does not assure a place on the eligible list. Your performance in the examination will be compared with the performance of others who take this examination, and all successful candidates will be ranked according to their scores.

A minimum rating of 70% must be attained in the Examination to obtain list eligibility for this position. All candidates will receive written notification of their examination results.

The results of this examination will only be used to fill this position. Applications will be retained for twelve months.

Hiring interviews for the Job may be conducted with the most qualified candidates.

The examining Department reserves the right to revise the examination plan to better meet the needs of the service, if the circumstances under which this examination was planned change. Such revision will be in accordance with civil service law and rules and all competitors will be notified.

Special Testing Arrangements

If you have a disability and need special testing arrangements, answer the Reasonable Accommodations question appropriately on your Application (STD 678). You will be contacted to make specific arrangements. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this announcement.

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website:
Human Resources Contact: 
Megan Miller
(916) 822-8152
This email address is being protected from spambots. You need JavaScript enabled to view it.

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
Equal Employment Opportunity Office
(916) 822-8104
This email address is being protected from spambots. You need JavaScript enabled to view it.
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications Instructions

The Statement of Qualifications must address the questions below; be numbered in the below order, and no longer than 3 typed pages, double spaced, standard margins, 12pt Arial font.

  1. Describe how your professional education, training, experience, knowledge, skills and abilities meet the desirable qualifications. Include specific information/examples.
  2. Describe your management experience, including how long you have worked as a manager, overall responsibilities, number of employees directly supervised, and specific responsibilities/activities over which you had oversight.
  3. Describe your proudest achievement as a marketer. Include overview of situation, strategic/tactical approach, and results. What was your role? What made it successful?
  4. Creativity in ability to market/present a product is a critical skill. Please market yourself as the ideal applicant by answering this question: Why do you love marketing?


Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.