Missouri Lottery Launches the World's First Pop 'n' Play™ Ticket

"We are very excited to launch our new $20 ticket, Happy Holidays," said May Scheve Reardon, Executive Director, Missouri Lottery. "As the first Lottery in the world to introduce this new folded format, we are confident that Happy Holidays will have strong appeal to a wide range of players. This unique game format with a fun pop-open concept and gift-giving feature is aligned with the Lottery's goal of marketing and distributing fun and entertaining products, and it demonstrates our commitment to offering players the most innovative products available today."

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