Brand Marketing

dick clark productions and POWERBALL® announced the rollout of a new promotion

“This new partnership brings together POWERBALL®, a premier brand in the lottery industry, with New Year’s Rockin’ Eve, a powerhouse entertainment brand,” said David Barden, POWERBALL® Product Group Chairman and New Mexico Lottery CEO. “As we showcase POWERBALL® on a new national stage, we are continuing POWERBALL’s 27-year legacy of creating millionaires while raising funds for good causes supported by Lotteries.”

Read more