Alchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion - $1,000,000 Voyage

For Immediate Release  

December 05, 2018 

$1,000,000 Voyage Promotion Unites Lotteries Worldwide 

Alchemy3 introduces a new global adventure  

Roswell, Georgia— December 05, 2018 — Alchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion - $1,000,000 Voyage.  The event allows lotteries all over the world to join together and award an amazing adventure on the newest, largest and most state-of-the art ship in the world -- Royal Caribbean’s Symphony of the Seas.   

  The $1,000,000 Voyage promotion includes: a private island takeover on CocoCay, an exclusive beach concert at the Atlantis resort featuring an international superstar, plus more than $2,000,000 in cash prize giveaways throughout the voyage; including a GUARANTEED $1,000,000 winner.   “We know that lotteries worldwide have expressed interest in working together to create an international, multi-jurisdiction program” said Paul Guziel, CEO of U.S. based Alchemy3.  “$1,000,000 Voyage provides a combination of aspirational prizing for both lottery and non-lottery players.” Guziel added. 

 The Program is designed as an instant/scratch game to allow the greatest level of participation.   However, lotteries can award prizes in a way that best suits their customer base.  This provides each lottery maximum flexibility in designing a program with the greatest  consumer appeal.  Alchemy3 is available to assist lotteries in creating custom program executions with regional appeal.   

Alchemy3 recently introduced the global promotion concept to lotteries at World Lottery Summit (WLS) in Buenos Aries, Argentina.  May Scheve Reardon, Executive Director of the Missouri Lottery and Board President of the U.S. Multi-State Lottery Association said “ For quite some time,  U.S. Lotteries have been interested in designing a worldwide lottery game “.  “$1,000,000 Voyage provides the opportunity to test the waters by bringing together multiple lotteries through a joint promotion” Scheve Reardon added.  

Webinars are scheduled for December 19th and 20th to introduce the program  to lottery personnel  around the globe. The $1,000,000 Voyage promotional period is set for early 2020 leading up to the winner prize voyage in early 2021.  

About Alchemy3: 

Alchemy3 is a broad-based, fully integrated lottery marketing services company. A3 was   founded in 2007 by lottery and gaming industry veterans with the goal of creating smart gaming   solutions that pair lotteries with great consumer brands and represent “win-win” outcomes for   both the lottery and the brand. Over the last twelve years, the Company has methodically built a   foundation of strategic gaming and licensing platforms that has made it a dominant player in   both the lottery services industry and consumer products licensing industries.   

 A3 is based in Roswell, GA, and it is a leading provider of licensed brands, player loyalty  programs, and value-added services to lotteries across the U.S. and Canada. The Company   provides its customers with a premium, integrated marketing solution that increases lottery   revenue and drives player participation across a variety of age groups and demographics. A3   provides lotteries with relevant market research, creative game design, advertising and   social media engagement and game player support throughout the entire life of a game.  

For more information, press only: 

Jeffrey Schweig 


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