Published: November 29, 2018

IGT: How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?

IGT LogoDownload a new IGT White Paper for ideas and actions to overcome perceptual barriers and bring lottery into the everyday experience of non-regular players.

IGT_WhitePaper3_Email_Header_1118_R1

New Ways to Connect to Your Players

How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?

Download a new IGT White Paper for ideas and actions to overcome perceptual barriers and bring lottery into the everyday experience of non-regular players.

In all countries and across all age groups, non-regular players of lottery ranked “I just don’t think about it” as a top reason for non-play, according to IGT’s most recent global study, Attracting New Players. The research also found that nearly half (47%) are neutral in their perception of their local lottery brand, indicating a valuable opportunity to drive awareness and engagement.

Discover how lotteries can find new ways to connect.

 

Download Now

 

Join our mailing list 

Guests Online?

We have 4560 guests and no members online

© Public Gaming Research Institute. All rights reserved.