Draft Kings running ads on Adweek trying to get more advertisers

Draft Kings running ads on Adweek trying to get more advertisers: This is an interesting addition to the traditional games-of-chance operator business model. In addition to the margin or rake percentage that goes to the House or the Lottery, Draft Kings is monetizing its online audience of consumers by selling advertising to consumer products and services companies. Could Lottery monetize its massive online audience in a similar way, maybe selling advertising to its retailers?

http://www.adweek.com/