PGRI INTERACTIVE! June 16 and 17- preliminary Program 

Digital Lottery, Optimizing the Digital Connection that is transforming the industry

All times U.S. Eastern Time EDT  
Wednesday June 16  
1:00 pm to 2:30 pm  Presentations
2:30 pm to 3:30 pm Digital Engagement for ALL Lottery operators Roundtable Discussion

Thursday June 17
1:00 pm  Player Retention as well as New Player Acquisition Roundtable Discussion    

2:30 pm  Portfolio Management in the Digital World   Roundtable Discussion  

PGRI’s eConference shifts its focus to dynamic real-time audience engagement, and to that purpose our new logo to change from "PGRI LIVE!" to  PGRI Interactive!   

PGRI Interactive! Digital Lottery, June 16 & 17

Click here complimentary lottery registration

Click here for Early Bird Vendor registration

Thank you Presenters, Moderators, and Panelists for producing a fabulous Collision with Tomorrow: Retail Modernization eConference in April.  Attendance was excellent (as it was for PGRI’s first eConference Post-COVID19 Lottery: the Movie last November), and included a high level of engagement from lottery directors and industry leaders. 

We all miss being together in-person and that will be remedied by PGRI’s first in-person event since last March in Miami.  The specific dates are still TBD, but PGRI Lottery Expo will be in Nashville in the last half of October. 

Following is a preliminary program of PGRI Interactive!     Digital Lottery, June 16 & 17

Presentations :

Amy Bergette, Vice President, Digital Content Studio, Scientific Games
How Can the Past Year and the iLottery Experience, Drive the Overall Lottery Business?

Jason Lisiecki, Vice President, North America, Instant Win Gaming
Planning Your e-Instant Roadmap

Derek Levesque, Sr. Manager, U.S. Digital Business Development, IGT
IGT’s 2021 eInstant Game Perspective

Brad Cummings, Founder & CEO, EQL Games
Get Connected. Content & Technology Perfectly Built for Digital Platforms

Terry Presta, Head of Business, North America, Abacus Solutions International

Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote
The Evolving Consumer Journey – Take a Walk in Their Shoes”

Roundtable Discussion topics, moderators, and panelists:

Digital Engagement for ALL Lottery operators -Moderator: Gregg Edgar, Executive Director, Arizona Lottery and Chair of the Marketing Committee for MUSL (Multi-State Lottery Assoc.)    Think of the digital ecosystem as a player-engagement platform and not just another channel of distribution.  This Roundtable to focus on Players Clubs, Loyalty Programs, and fresh, new, creative, innovative, out-of-the-box digital player engagement campaigns and strategies that optimize the connection with the audience of players and prospective players. 

Panelists:

Sina Aiello, Vice President, Loyalty, Pollard Banknote

Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery

Jay Finks, Executive Director, Oklahoma Lottery  

Ryan Mindell, Lottery Operations Director, Texas Lottery

Amy Warner, Director, Digital Engagement, Scientific Games 

Player Retention as well as New Player Acquisition Moderator: Drew Svitko, Executive Director, Pennsylvania Lottery  Over the past year, Lotteries gained new players and increased player-ship of core players.  How can we keep the momentum going? In the dynamic, fluid market-place of the digital world, the consumer is uploading apps and trying new brands with increased frequency.  They are also deleting apps and migrating to new products with equal ease and frequency. The real battlefield now is player retention.  How will Team Lottery win in this new race to maintain ongoing engagement and player-ship? 

Panelists:

Shannon DeHaven, Vice President of Digital Engagement, Pollard Banknote

Stephanie DuVal, Digital Engagement Manager, Virginia Lottery

Jessica Fritz, Digital Marketing Manager, Michigan Lottery

Merv Huber-Calvo, Sr. Director, Growth Marketing, Scientific Games

Karri Paavilainen, Senior Director, PlayLottery Content, Operations and Connected Play, IGT

Jessica Powell, Director of Player Marketing, NeoPollard Interactive

Peter Sullivan, Chief Executive Officer, Jackpocket

Portfolio Management in the Digital World Moderator: Kevin Hall, Executive Director, Virginia Lottery
Players love the inter-activity and the instant gratification of eInstants.   The flip side of this equation is the shorter and shorter attention spans of the consumer.  How can Lotteries keep the attention and interest of the online players?    How can the science of portfolio management be applied to the world of iLottery’s digital games to enable the most dynamic rotation of games that deliver the optimal variety and combination of game-styles, freshness, price-points, and prize levels to appeal to the broadest range of player preferences?   

Panelists: 

Richard Bateson, Chief Commercial Officer, JUMBO Interactive

J.B. Landroche, Senior Vice President Corporate Affairs, Georgia Lottery Corporation

Derek Levesque,  Sr. Manager, U.S. Digital Business Development, IGT

Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery

Two connecting threads  that are a part of all three of these panel discussions:

Data-Analytics:  

How is digitization and data-modeling transforming the fields of business intelligence that drives player engagement strategies, game development, messaging, marketing and promotional strategy etc. 

Connecting the online and off-line worlds :  The consumer does not think in terms of channels of product and media distribution.  All “channels” are on, and they are all on 24/7.  How can Lottery leverage its massive online consumer connection to promote the fully integrated omni-channel gaming experience that enables seamless, friction-free migration from one channel/medium to the others?      

Click here complimentary lottery registration

Click here for Early Bird Vendor registration

Producers:

Leading Actors:

===============