PGIMAYJUNE2015 - page 34

Using holography with higher value instant games will quickly boost your lottery's
pro ts. That's because the cost of the holography will be fully paid for with less than a
3.4% increase in sales.
Because they are "eye catching", holographic games typically generate 15% to 30% sales
increases vs. plain board games and have proven to generate sales increases as high as
79%*. Holographic games are certain to increase your lottery's sales and pro tability.
240 South Water Street
P.O. Box 189
Holyoke, MA 01041-0189
Business: 1-413-538-8204
Email: reh@hazen.com
www.hazen.com
HIGHER VALUE AND SPECIAL EVENT GAMES
ARE PERFECT FOR HOLOGRAPHY
Check out our new PROFIT CALCULATOR to see exactly how much you can grow your
lottery’s bottom line. Just enter your ticket’s size, price, payout percentage, and quantity
for your holographic game and you’ll instantly see a custom pro t chart created for you.
You’ll like what you see: visit www.holographyx.com/pro t
* The Tennessee Lottery generated a 79% sales increase in a quantitative test that isolated
holography as the only key variable. For details, visit: www.holographyx.com/TN
$10 $10
$10 GAME
$278,000
$636,000
Additional pro t
per million tickets sold:
With a 15% increase in sales
With a 30% increase in sales
3.4%
SALES INCREASE
NEEDED TO FULLY PAY
FOR THE COST OF
HOLOGRAPHY
75%
PAYOUT
$30 $30
$30 GAME
$803,000
$1,686,000
Additional pro t
per million tickets sold:
With a 15% increase in sales
With a 30% increase in sales
1.4%
SALES INCREASE
NEEDED TO FULLY PAY
FOR THE COST OF
HOLOGRAPHY
80%
PAYOUT
$20 $20
$20 GAME
$593,000
$1,266,000
Additional pro t
per million tickets sold:
With a 15% increase in sales
With a 30% increase in sales
1.8%
SALES INCREASE
NEEDED TO FULLY PAY
FOR THE COST OF
HOLOGRAPHY
77%
PAYOUT
Your Lottery
Will Win
Your Lottery
Will Win
Your Lottery
Will Win