The Problem: Stagnating results from secondary draw games. The Answer: Creative solutions from NPi's Ignite Player Marketing Team. When faced with stagnating results from a secondary draw game in our Lottery partner's portfolio, NPi's Ignite Player Marketing Team jumped into action, building an online campaign to compliment the Lottery's current retail efforts and drive player engagement. The Results: A 484% increase in bettors and 1,225% increase in bets compared to the previous week average. #Data #Innovation #Growth #DigitalMarketing #Creativity
NeoPollard Interactive
Internet Publishing
Lansing, Michigan 1,989 followers
Powering the most profitable iLottery programs.
About us
We are NeoPollard Interactive (“NPi”). Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services. We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth. We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space. We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services. We are NPi. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs.
- Website
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http://www.neopollard.com
External link for NeoPollard Interactive
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- Lansing, Michigan
- Type
- Partnership
- Founded
- 2014
- Specialties
- Internet Gaming, Lotteries, Technology, Game Development, Engagement Marketing Services, Player Support Services, Digital Payments, iLottery, Omnichannel, Lottery, and Gaming
Locations
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Primary
920 N Fairview Ave
Lansing, Michigan 48912, US
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140 Otter St
Winnipeg, Manitoba R3T, CA
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10 Habarzel St.
Tel-Aviv, IL 6971014 , IL
Employees at NeoPollard Interactive
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Alan Germain
IT Executive | Operational Leader | Customer Champion
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Jessica Powell
⚡iGaming Marketing Leader | B2B/B2C | Digital and Traditional Casino, Lottery, and Sportsbetting
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Alaina Rodriguez
Senior Account Management │ Business Development │ Brand Identity and Management │Strategic Planning │Project Management Professional (PMP) │ Key…
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Michael D. Cummings
Customer Experience Executive & Business Technology Intelligence Leader
Updates
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Accessibility is important. In recognition of Global Accessibility Awareness Day, let's join together to talk about #accessibility in #iGaming. The global standard for web developers (WACG 2008) states that accessible content should be operable, understandable, and robust. But what does that mean in action? At NPi it means focusing our efforts on 3 main areas — user interface, visual accessibility, and audio accessibility. #Gaming #Technology
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With iLottery ticket sales up more than 25% compared to this time last year, the New Hampshire Lottery's trending success is no surprise. We can't wait to see the results of their hard work and persistence as they continue to introduce new iLottery games that consistently engage players and drive results to support their important mission of funding education in New Hampshire. Congratulations! #Growth #Future #Education #Technology #Leadership
We may be headed toward another record-breaking year! Last year, we set an all-time sales record and contributed a record $187 million to New Hampshire public education. This year, our sales are trending more than 4% ahead of last year’s sales pace. We’re excited for what this means for our mission and for the future of education in New Hampshire. Several different games have been the driving force behind our increased sales. Most notably, Tri-State Megabucks sales are up more than 103% year-over-year, thanks in part to an increase in the number of drawings per week, the available purchase online and a fantastic jackpot run that concluded on March 4 with a NH winner! Powerball and iLottery ticket sales are also both up more than 25% compared to this time last year. Large jackpot runs are always fantastic sales drivers and we’ve introduced numerous new iLottery games throughout the year so our players always have something new to try. Thank you to all our players for helping us succeed in our mission, enabling us to give back more and more to the students, teachers and schools of New Hampshire!
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We're hiring 👀 Check out our open roles and apply today at https://lnkd.in/gBVPkcBp! #Hiring #JobSeekers #Analyst #ProductManagement #CustomerRelations
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NeoPollard Interactive reposted this
Congratulations to NeoGames for winning the Lottery Supplier of the Year award!🏆 #sbcevents #SBCSummitNorthAmerica #SBCAwards
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We are thrilled to announce that NPi has been shortlisted for 4️⃣ categories in the EGR North America Awards! Including... — Employer of the Year — Lottery Supplier — Acquisition and Retention Partner — Diversity & Inclusion Model Thank you to our NPi team and our Lottery partners! #Leadership #Future #Technology #Inspiration
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The NPi team wants to thank La Fleur's Magazine & TLF Publications, Inc. for another great conference! Byron LaFleur, Terri Markle, Bruce LaFleur MBA, Sidney Sabbag, Colin Hadden, Christy L. H., Michelle Morris, Rob Young, Alan Germain, Alaina Rodriguez, Michelle Lee, Jay Whitmore, Heather Li, Victor Marmorstein, Lindsay Yowell, Rachel Verslues, MBA, PCM, CDMP, Danny Bogus, Virginia Lottery, Gambyt, NeoGames, Pollard Banknote Limited, Michigan Lottery, West Virginia Lottery
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Subscription-based players are valuable for iLottery programs. When faced with a lower engagement for subscription-based play, NPi's Ignite Player Marketing Team jumped into action, creating a campaign to encourage players to engage in subscription-based play. Since the campaign launch, we have seen... — 359% increase in new subscriptions compared to an average day — 407% increase in new subscription players compared to an average day — 306% increase in new subscription bets compared to an average day All combining to create an overall increase of subscriptions by 380% when compared to an average day! #Data #Growth #Leadership #DigitalMarketing
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NPi loves connecting with our lottery friends at events like the La Fleur's Conferences. #ilottery #lottery Byron LaFleur Terri Markle LaFleursshowcase Rachel Verslues, MBA, PCM, CDMP, Michelle Morris, Michelle Lee, Colin Hadden, Heather Li, Alan Germain, Sidney Sabbag, Victor Marmorstein, Jay Whitmore, Rob Young, Allan Altholz, Rob Wesley, Randy Spielman, Christy L. H., Terry Dunford, La Fleur's Magazine & TLF Publications, Inc.
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As the NPi Team continues to grow, we are thrilled to welcome our newest member...Bill Bordogna! Bill brings a wealth of experience to our team, having worked in Product for most of his career. His most recent role involved building and launching an internal survey platform for a market research company, showcasing his expertise in B2B SaaS products. In his role as Product Solution Manager, Bill will serve as a product and solution expert, helping create and deliver the roadmap for our Lottery partners. Outside of work, Bill is a dedicated father to four young children and enjoys life on a small hobby farm in Northern Michigan. In his words, “I’m excited to start work in the gaming space, and I’m looking forward to helping NPi and its customers launch compelling new products and features.” Welcome to the team, Bill!